Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

Leave a comment

Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Be the star you wish upon

5 Comments

Over the past weeks I have met many women who have all said the same thing “Oh, I could never do that!” – from leaving their resented career to follow their dream to coloring their hair red, like they always dreamed. One woman stands out the most. She came in the shop looking at the demo display of flat irons. I went over to her and asked if she wanted to try one, to which she answered “Oh no! I am just looking. I am too stupid to work one of these things. I am looking for my daughter. I’m too old to care about such things.”. I just stood there for a moment, feeling so sad for her. I think I actually frowned. Being me, I had to say something. So I took a breath (said a silent prayer to the powers that be the flat iron would stay on the table) and asked her why she thought she was too old to care about her hair. I told her I thought she had lovely hair and if she straightened it, it would look even better. She just stared at me. I asked her if she ironed shirts at home. She did. So I told her “Honey, if you can iron a shirt, you can flat iron your hair”, to which she laughed. I asked her if I could show her how, she nodded and smiled. After I finished one side of her head, I gave her the iron to do the other side. When she was done, she stared at her reflection and said “I haven’t looked like this in a long time.”. We got to chatting and I came to find out she left University to get married and have a family. She had always wanted to have a shop of her own, but thought she had missed her time, that all she knew was how to be a mom, that it was too late.

As women, we’ve all been there. So have the Gents. We have all had the moment when we realize that 15 years have passed and not much has changed and for some reason, at that exact same moment, we think that  it is too late to do what we always wanted to do. We have been going through the motions, changing diapers, balancing cheque books, cleaning the gutters, keeping our son’s out of jail and our daughter’s off the pole (yeah, I said it) and forgotten about ourselves, from our dreams to our roots. – back to the tale at hand. I smiled at my customer and told her it was never too late to which she responded “easy for you to say, you are young”. I told her I was 41 to which she responded “So am I.”. I smiled again and handed her my card. (it’s a lovely card…my That girl in the Red Coat card. Check out my Facebook page to see it). I let her know That girl in the red coat is my blog. I let her know that I had wanted to write a blog for years but was too afraid of what people would think, too afraid it was too late. I let her know that once I let go of the fear and allowed myself to focus on myself that a whole new world opened up to me. (….now you have the  Aladdin theme in your head…sorry).  I let her know that all those slogans plastered all over Facebook and Pinterest are true – follow your passion, thoughts become things, that good things happen when you work your ass off and never give up. I let her know that I may be a girl standing in a shop, but I am also a woman who has been published on http://www.salonmagazine.com (A HUGE deal for yours truly), that I am a woman who is a contributing author to http://www.hairstyle-blog.com and http://www.visual-makeover.com and that it all happened within 18 months of deciding I was worth the risk.  I told her that she was worth the risk too.

Here’s the deal. Life is short. It is never too late. Those who say it is…well it is too late, for them. Do what you want. If you want to be a blonde, go for it! (SOMA Blonde/Silver Shampoo…’nuf said).  Always wanted that cute pixie cut? Go for it! (…KMS Molding Paste will be your new best friend). Always loved hair and wanted to be a stylist? Go back to school – there are awesome programs that accommodate all schedules and lifestyles. Wishes do come true…with hard work, they do come true. When you are wishing upon a star, make sure that star is you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

2 Comments

Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Help Wanted

1 Comment

Today’s tale is one for all the up and comers in our beloved industry. We are in the business of Beauty. Our customers and clients come to us because they want to look better and in turn feel better about themselves. They look to us for helpful hints and tips on how to care for their hair and to style their new ‘do.

Over the past year I have had many young ladies and gents come through my door asking if I was hiring for the shop or if our Salon would take an apprentice under our wing. For the most part, I had to say no – and not for the reasons you think. I didn’t say no because of lack of business, lack of clientele, lack of budget or because the economy is slow. I had to say no because as I saw it, if they were not able to brush their own hair, how were they able to help our clients and customers with their hair care needs. One young lady still stands out in my mind.

I hear the chirp of the shop’s door chime and look up to see a young woman wearing jogging pants, an over sized jacket, no makeup applied and her hair in a messy ponytail. “I just finished school and I need my hours…do you guys take apprentices?”. It was at this moment I decided that I was gonna change her life.I took a breath, put a smile on my face and crossed my fingers that the demo flat iron beside her would not become air born. I asked her where she went to school and I asked her if part of the curriculum focused on how to apply for a position in a salon. “Not really” she answered. I let her know that we were  not looking for an apprentice at the moment, but I would take her resume. I also asked her if she had a minute to chat. She said yes. I asked her if she loved doing hair or just liked it. “I LOVE IT!” she exclaimed. I told her I was happy to hear it, because it is a lot of hard work and long hours, but if you love it, it’s all worth it. I then asked her if I could give her a few tips. I let her know that our industry is a visual industry, that being said, she must always look like she is ready to cut/color someone’s hair. I let her know that she needs to have her hair done and a little make up applied – even if it’s just lip gloss. I let her know of Salon’s in town that I had heard were looking for apprentices and told her to go home an do the following;

– call the Salon you are interested in and ask to speak to the manager and ask to make an appointment to come and see them. * Shows professionalism and shows you understand their time, as yours, is important.

– have a shower, do your hair and apply a little makeup. You need to look good and smell good. *think about it, would you want to get your hair done by someone who’s hair was not tidy and they smelled like the gym?

– dress appropriately. Put on a nice pair of pants and a nice shirt – preferably black. (black compliments the client – puts the attention on them). *make sure the pants are clean and the shirt is pressed

– bring your tools along. You never know, you may be asked to give a cut so they can see your technique and composure around their clients.

I let her know you only get one chance to make a first impression, and that most people wouldn’t attempt to see past the jogging pants and wouldn’t give her the time of day. I then told her one of my favorite sayings “when you know better, you do better. So now, you will do better”. She laughed. (whew…thank you Maya Angelou and the powers that be that left the flat iron in it’s place).

After she left I found myself thinking about how we are not educating the up and comers. Sure they are learning cutting and coloring techniques, but these alone do not a stylist make. Students need to be taught customer service skills, interpersonal skills, how to communicate with their potential boss and coworker, how to sell retail product to their client sitting in their chair – they need to be told how to dress for their interviews and in turn for their career. Listen, I am a mother of a teenage daughter so I know you cannot guarantee what you have said has been heard nor can you guarantee what you have taught has been learned. What I do know is this; not educating students and giving them all the tools they will need if they choose to get ahead is, well, cruel and setting them up to fail. Plain and simple. Starting out in this industry is hard enough, and brings out it’s own road blocks, emotionally, physically and mentally. How about instead off adding another roadblock we give them the green light.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women, writing

Uh oh…you thought my civility meant softness

1 Comment

As you know, I manage a retail shop/Salon. I love my job. I get excited when I have helped a woman love her hair. Yes, I am 41 years old and I will clap my hands and exclaim “YAY!” when a client thanks me for introducing them to the product that saved their hair, be it KMS HairPlay Molding Paste or SOMA Solace. I show my excitement. I giggle. I clap. If they are a regular customer and we have a good rapport, I even hug. I also show my genuine concern when a client is not happy with a product. I listen to their frustrations. I clarify what exactly was the issue with the product. I ask them how they are using the product and help them figure out if it is the right product, just being used incorrectly, or if there may be a better product for them. I say please. I say thank you. I make eye contact. I also, on some occasions, must keep my cool and stand there as someone loses their cool. Of course sometimes I have to duck – flying flat iron – enough said.

The reason I gave you all a fly on the wall glimpse into my daily life is this – to prove, once and for all that being a happy, positive person does not mean you are stupid and have your head in the clouds. That having manners does not mean you are fake and trying to impress everyone in the room. That keeping your cool while someone is losing it does not mean you have no back bone.

Every once and a while I meet someone who takes one look at me with my blonde hair and big earring and high heels and decides what ever they are gonna decide about me. After they speak to me for a few minutes I seem to hear the same things;

– “I thought you were going to be a snob” – because I said please and thank you and had so much manners. (actually said to me…yep.)

– “I thought you were a diva!” – because I like my bling. (I would so bedazzle this post if I could.).

– “I thought you were too young to know anything about this stuff” …thanks for the genes Mom & Dad

– “I’m sorry”. – said to me after I asked if they were going to calm down or did I need to call the police. Yep, a grown woman lost her shit because I wouldn’t take back a flat iron that had no receipt, no box, no proof of purchase and had a broken plate, which after the threat of police (from your truly) and apology for throwing said flat iron (from said crazed customer) she admitted she dropped it on the ceramic tile floor in her bathroom.

The point of today’s tale is this; be kind and never assume anything of anyone, good or bad, beautiful or ugly – in the end they will show that themselves.

– If you are fortunate enough to meet someone who is kind, do not treat them like they are simple and stupid because they offer their kindness. (see above title)

– When you see someone excited about something, join in the excitement, don’t roll your eyes and tell them “to grow up”.

– When you see someone, lady or gent, impeccably dressed, compliment them. Do not scowl at them – they are not trying to “out-do” you – that’s your problem honey, not theirs.

– When a woman has her hair done, make up applied and is wearing heels, it does not mean that she is after your man, or that she is a bimbo without a brain, or that she is craving attention. Maybe, just maybe, she likes herself.

– When you are talking to a sales person, do not belittle nor berate them. It makes you a bully. A bully picking on someone’s child.

…oh, and never mistake civility for softness.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women

Immersed in Bain de Terre

6 Comments

Over the past months I have had many women come through the shop’s door looking like they have just lost their best friend. They wander up to the shelves and with a heavy sigh utter “I knew it. It’s gone.”. This is when I step in. “Can I help you find something?”. “I doubt it” is what I usually hear. “I liked the Bain de Terre Magnolia spray but it isn’t made anymore. I can’t find it anywhere.”. It is at this moment I am about to become their best friend. You see, Bain de Terre has updated their packaging, so the products are still available. I take my customer over to the new display of her Bain de Terre favorites and give her a can of the Magnolia Thermal Iron Protector in it’s new silver packaging. (The new packaging, by the way, is fabulous!) You would have thought it was Christmas by the smile on her face.

Bain de Terre is a beautiful hair care line. A hidden gem if you will. Their website – http://www.baindeterre.com is a terrific website, which offers how to’s, explains what products are best for each hair type and gives a complete ingredient listing for each product. Bain de Terre has updated their packaging and now their selection of Shampoo and Conditioner is paraben free and infused with argan oil & monoi oil – the result? Smooth, soft, silky lavish perfection. (* monoi oil – a known natural skin and hair softener)

Bain de Terre is a popular seller at our shop, so I have compiled a little list of the popular products at our shop; ( put it this way, I have seen grown women pout when a product is out of stock).

Magnolia Thermal Iron Protector – An awesome flat iron spray. It is an aerosol, fast drying with a light hold and a 24 hour humidity blocker. Offers heat protection up to 450 degrees Fahrenheit for those of us who crank up our flat irons.

Jasmine Blow Dry Smoothing Cream – An awesome styling agent to fight frizz. This light weight, heat activated cream reduces breakage by over 70%. (and it smells terrific). To be applied before you blow dry.

Recovery Complex Anti Frizz Serum – a weightless serum that repairs, eliminates frizz and creates instant shine. It is alcohol free, Paraben free and color safe. It can be used before blow drying or can be applied after styling is completed to smooth out ends or to add some shine.

Bain de Terre has a few new additions to their product family;

The Purite Line – consists of a shampoo, conditioner and serum. It is free of sulfates, parabens, formaldehyde, colorants, Gluten, mineral oil and phthalates.  Available in;

Moisture Repair – doubles the strength of the hair

Color Protect – locks in color = healthier color, color brilliance wash after wash.

Another addition to the Bain de Terre family;

Macadamia Oil Nourish Shampoo and Conditioner – paraben free and restores the health of fine to normal hair types.

Argan Oil Sleek and Smooth Shampoo and Conditioner – paraben free and creates a sleek, smooth glow for thicker/coarser hair.

A tip from That girl in the red coat – when looking for your favorite product and you cannot seem to find it anywhere – always check the product’s website. Most websites will offer details of new packaging, discontinued product listings, and store/salon locator’s of where to buy your favorite product. So before you believe the person who tells you something is discontinued, check the website, or check back with me, that girl in the red coat. I got your back.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women, writing

I’m gonna change your life

2 Comments

I am a huge fan of Jerry Seinfeld’s Comedians in cars getting coffee. Google it then watch every episode. You will not regret it. Season two has begun and while watching the episode with Sarah Silverman, something she said has resonated in me and I gotta share it with you. “I’m going to change your life forever”. Something that is said to someone who just doesn’t realize how they look or sound. ( if you want to know more about who she was talking about it, you are going to have to watch the episode, don’t want to spoil it.)

Everyday I see or hear women hating their hair and they don’t realize that they can change that.  I also tend to see or hear the most idiotic or asinine behavior and/or comments and you know what? Most of these people don’t realize how they look or how they sound. I say most because unfortunately there are some shallow end of the gene pool swimmers out there that know exactly what they are saying and doing – but there is no changing them and that is a tale for another time.

A woman came into the shop to thank me for introducing her to Joico Kpak Revitaluxe. Her hair had never felt so great. We started a little chat about hair and our past hair woes and then she told me how she didn’t like the cut she had gotten the past three times with her stylist. I asked her if she let the stylist know, because if you don’t tell the stylist you don’t like your cut, you are going to keep getting the same cut, because she thinks you like it. “Oh, I can’t do that. It would be rude and maybe she would get offended.”. – I hear this phrase at least 10 times a week. Ladies and gents, once and for all, if you don’t like your hair style or the outcome of your hair color – tell your stylist, in a polite manner. Don’t go and throw the flat iron and a temper tantrum shrieking “I can never go out in public again!” – behave yourself and be a grown up and let them know you aren’t happy with the service and see if there is anything that can be done. Back to the tale at hand. I asked my customer “If you order a steak well done and it is rare – would you eat it and say nothing, or would you ask for it to be done the way you ordered it?”. To which she answered “I would ask for it to be done the way I ordered it”. This is when it happened. I looked her straight in the eye, smiled and said, “I am about to change your life. From now on if you are not happy with your cut, tell your stylist. It isn’t fair to her because she thinks you are happy when you are not. It isn’t fair to you because every time you look in the mirror you are unhappy. This is a win win for you – either she will listen to you and you will get the cut you want, or she won’t listen and you will know it is time to find a new stylist.”. It was quiet for a moment, I was hoping I had not overstepped my bounds (I kinda do that sometimes). She looked at me, blinked and said “You are right. I never thought of it like that before.” I gave her our Salon price list and let her know that she is more than welcome to make an appointment for a complimentary consultation. We ended up talking for over 20 minutes, about our hair and about our lives. As she left she winked at me and thanked me “for changing her life”. We both laughed and I could hear her laughter as she walked out the door.

As I sat down to finish my paperwork I found myself smiling and saying quietly to myself “Thank you Sarah Silverman for changing my life”.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized

Was it good for you?

1 Comment

“So…is this product good?”. A question I hear at least ten times a day. All professional salon products are “good”. Are they all good for your hair? Now that is the question.

I am a firm believer in the client/customer consultation. Not only while you are sitting in a stylist’s chair but on the salon/retail sales floor. Most people who venture into a Salon for hair product either have no idea what they are looking for or have been given the wrong information about the product that they think they want for their hair. Maybe their best friend loves it, or they read about it on the internet or saw it on You Tube. This is why a consultation is needed, asking your client/customer the right questions to be sure they are getting the right product and will continue to love their hair or if you are lucky…to help them begin to love their hair. (The best feeling…watching someone’s eyes come to life as they picture having great hair.).

The major reason most people think a certain hair product is “crap” (their term…not mine) is because they are not applying it properly or because it is the exact opposite of what they want.

– A woman tells me Joico Erractic Clay is horrible and doesn’t smooth her hair at all. This woman has a shoulder length bob. Joico Erractic is an AWESOME Molding clay, meant for texture and spiky, fun looks. You see her friend raved about it so that is why she bought it. When I asked what her friend’s hair was like I found out her friend had short spiky hair. Once I explained why her friend may have liked Erractic so much, I showed her the Joico Kpak Smoothing Balm. It is meant to be put on damp hair before blow drying to smooth the hair and it is humidity resistant so it helps to combat frizz. I explained what humidity resistant meant (seals hair cuticle shut) and why it is important to look for that when wanting to achieve smooth frizz free styles. Now she knows Joico is a great product line with something for everyone.

– A woman tells me that the OSIS hairspray doesn’t hold at all and she hates it. So I ask her which hairspray she is using. (OSIS has 3 aerosol hairsprays).  It turns out she was told by her stylist to use OSIS Elastic which is a soft hold hairspray. This woman wanted a firm yet workable hold. I told her she needed the OSIS Session hairspray – awesome control and she would be able to brush her hair afterwards. She came back the next week and bought some for her mother.

– A mother and daughter come into the shop. The mother is at her wits end because her daughter’s hair is fried. I mean fried. So I ask what has she been using on her hair. I am told “only professional products”. I ask if she uses a flat iron and am told she does, everyday. I ask what, if any product does she use on her hair before she uses the flat iron. I am told she uses an oil. BINGO! I have their answer. Someone, somewhere started to tell people to use an oil on their hair before they flat iron. This is a MAJOR NO NO. Most oils do not have any thermal protectants so in essence, when using an oil on dry hair before you flat iron, you are cooking that oil into your hair. The result – fried, singed hair. Always use a flat iron spray, or at least read the bottle and make sure it states to use the product with thermal appliances or that the product is a thermal protector.

What I am getting at is this, we need to pay attention to our clients/customer needs – this is for stylists, owners, reps and sales people alike – we need to ask them questions. We need to find out what their needs are and what their goals are, what they imagine for themselves, how they picture their hair and their style. We need to be up to date on our product knowledge. Product knowledge classes are free. Pick up a bottle and read the label for goodness sake’s. Remember that thing that you used to see at a store…someone actually helping their customer…it’s time to bring the past to the present.

Beauty, Business, communication, Hair Care, health and wellness, Uncategorized

A conversation between two people

2 Comments

As you know, I manage a retail shop/salon. I have been in the customer service/sales industry for over 20 years and in the beauty biz for over 10 of those years. With today’s tale, it may seem like I am giving off the impression that I am the “guru on the mount” of  customer service and sales and that is not my intent. That being said, I am good at what I do. Yeah, I said it. I know my product. I keep myself educated on the newest products and the newest trends in hair. I am not only my customer’s sales person – I like to refer to myself as their assistant buyer. I help our customers and clients make the proper choice for their hair care needs – be it a flat iron or a hairspray. I, like my blog, try to educate and enlighten.

Today’s tale is for salon owners and stylists. It is time to bring back customer service. It is time to bring back the sale. Bringing back the sale doesn’t mean you sell your client /customer the product that makes you the most profit and take their money. It means that you engage your client/customer. Ask them questions. Have a conversation. Find out what they are looking for, or not looking for. Ask if they are still happy with their hair, if there is something they would like to change. Find out what products they have at home and how they are using them. Seriously – it is just a conversation between two people – you do it all day long.

In our shop/salon, we sell over 25 different professional lines. We don’t carry all the lines, so on occasion I will have a customer looking for a line we don’t carry or maybe it is temporarily out of stock. When that customer asks for a line I don’t carry, I always ask them about the product they were looking for. Why you ask? If you are asking that question you have just solidified my point about customer service – back to the question. I ask them about the product they are looking for because I may have a similar product from another line that they may like. An example – Sebastian Craft Clay and Joico Ice Erratic are quite similar in texture and hold. The point is this, know your product. With proper product knowledge you can educate your customer. Take the time to tell your customer how to use the product, how much or how little, in wet hair or dry. Many times the customers I speak with have the right product, they aren’t using it properly because their stylist didn’t teach them how to use it.

Everyone wants to look good. No one wants to be standing in their bathroom hating their hair because of the product in their hair and we don’t want them hating us because we didn’t explain how to use the product. That’s right folks – while looking at their bad hair in their reflection – they are blaming their stylist or the person who sold the product. It’s true – you know you have done it too – we all have. Always be sure to ask;

– how do you like to style your hair?

– do you blow dry or air dry your hair?

– do you like to use a  brush while blow drying?

– have you used a chemical straightener?

– do you have a flat iron?

– do you want volume or hold or both?

– what products have you used? How are you using them?

Asking these questions can help you pinpoint what your customer/client is looking for. They may already have what they need at home and may not need to purchase anything that day. Guess what? By being honest and listening and educating them, you may not have made a sale but you have earned their business.

 

Beauty, Business, communication, health and wellness, Uncategorized, Women, writing

Just leave it at the door

3 Comments

I have been in the customer service gig for over twenty years, from being a waitress to a manager and everything in between. So believe me when I tell you, I know the frustration of working with the public. Hell, it’s not good genes that give me my full bottom lip…I got that baby from all the times I had to bite my lip to stop myself from saying what I was thinking about a customer’s behavior. From a temper tantrum over  OPI Lincoln Park after Dark being on back order to a mother mocking her teen daughter’s oily scalp to a flat iron being thrown at my head…I have heard,seen and felt it all. Quite honestly, it is getting a little old and tiresome. I have to leave it at the door, I think everyone should as well.

For those of you wondering what the hell I am talking about, let me explain. In the customer service circles, “Leave it at the door” means just that. Whatever personal issues you are having, be it a sick child, a boyfriend who gives the joystick more attention than you (pun definitely intended), or your undies are bunching up – leave them at the door and pick ’em back up at the end of your work day. In other words – to quote Melvin Udall “sell your crazy somewhere else…we’re all stocked up here”. (you know…Jack Nicholson… As good as it gets…sigh). Life gets in the way, all the time. Leave it at the door.

I understand, trust me, how difficult it can be to “leave it at the door”. In one week I had my husband and my father have a heart attack as my daughter was in the throws of beginning high school. Guess what?!? Still had to put on a happy face and be polite. Still had to do my job and help our customers and clients. First of all – that is what you call being a professional. Second, that is called being an adult. Third and most important, using my husband’s or father’s health as an excuse to act like an ass would make me, well, an ass.

What brought on this tale today you ask? Well, let me tell ya, I ran into someone who didn’t leave it at the door, and quite honestly, it pissed me off. There I was, in line at my local grocery store. I have been a cashier in my youth, so I know what a joy that job can be, so I always make a point of being nice. The elderly gentleman in front of me was buying a jug of water and was paying with change. Well, Goldilocks (she had blonde hair), sure didn’t appreciate that. I heard so many sighs I was waiting for a parental advisory to come across the scanner. After the gentleman finished his count, she reached for the receipt and stared me down. Alrighty then. I get up to the cash and say hello to which she barks without eye contact “Need a bag?!?”. Funny, she had no problem with eye contact a few seconds ago… . “No, I brought one thank you.” to which she grunted and began to pile my groceries, on top of said bag. So, I dug threw my bread and berries, got the bag and began to pack it myself. She finished ringing in my groceries, then stared at me. Wow! Eye contact restored. So, I looked at the monitor, saw my total and asked her “so the total is $41.40?” to which she quipped “Yeah.”. I give her my money, she gives me back my change, on the counter as my hand is open and out, and turns back to the next customer (god be with him). I wish her a good night and receive no response. This is when my 10 year old self popped up and I found myself saying “HEY! I said to have a good night.”. She turned, stared and stuttered out “have a good night”. “Thank you, see you again.” is what I left her with. Now, I admit, not one of my finest moments. Hopefully it made her realize she was being an ass and maybe, just maybe she would be nicer to her next customer. Maybe, just maybe, tomorrow she will leave it at the door.

When it feels like life is kicking you in the crotch, why give it more of an excuse to get a few more blows in? If you are being miserable, you are gonna get misery given back to you. If you are being an ass, you are gonna get an asshole convention showing up all damn day. Just leave it at the door, and maybe, just maybe, on your way out the door at the end of the day, the wind will have blown it away.