Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

You can look…but you can’t touch

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This past weekend, yours truly attended the ABA’s in Toronto. It is “the hair show” to go to. It is the place to be to find out about the latest techniques in color placement and cuts, this year courtesy of non other than Guy Tang. It is also the place to be to find and purchase products…or so I thought. For those of you familiar with my Salon Tales and my private Salon Consultations, you are well aware that I am a firm believer in the importance of retailing products in the Salon. This past weekend, I had an unusual experience, a recollection that I cannot seem to shake, and quite honestly baffles me. Today’s tale is for the distributor’s, managers and sales reps.

 

At the ABA’s, every distributor and company has their own booth or booths, displaying their product lines, demonstrations of products, color placement and cuts are around every corner, and every booth has a cash register for the sole purpose of purchasing said products. One of my fellow attendee’s, who shall remain nameless, loves the Peter Coppola Infusion Anti Frizz Cream – a lovely lightweight, moisturizing cream that locks out frizz and keeps your hair smooth, sleek and shiny until your next shampoo. (…it is also a beautiful shade of pink and smells heavenly). So, I took her over to the display, picked up a bottle of it, noticed there was not a price displayed, so I took it over to the cash register and asked “Excuse me. We would like to purchase this product. Do you happen to have the price?” to which a Sales Rep. came up to the counter and asked me what I was doing. I let this gent know we wanted to buy the product and were wondering the cost. “Oh, that product is not for sale. It is display only.”.  “So, I can’t buy a bottle?” I asked. “No, it’s display only.”, he took the bottle and walked away. Yes, you read that correctly, I was at a trade show, that promotes products for Salons to use and purchase and I was not able to purchase said product. …also, not once did said Rep. offer me any information on the product, he just walked away. Poor soul, if he had asked, or tried to speak to me he would have realized that I manage a shop with over 25 retail lines and the women I was with had a lot of purchasing power and many, many Salon connections, all over the province. I started looking around at the other booths and seeing the same thing – all product lines were displayed, but not all the products displayed were available for purchase. This got me thinking… a lot.

In our industry, many times than not, Salon owners, managers and stylists are blamed for the lack of retail sales. While this may be true in some circumstances, I have a question – how do distributor’s expect Salons and Stylists to grasp the importance of retailing products when the distributor’s themselves aren’t retailing/selling the products? Yes, we were at a trade show, and yes, it was just one product. Take a moment and look at the bigger picture. One person purchases a product, loves it, tells her Salon about it, they bring it in and next thing you know, every client has tried it, had it in their hair and the potential of 5 – 10+ bottles a week are being bought from the distributor and purchased by clients at the Salon. Plain & simple. It also had me wondering, how many other people had the same experience as yours truly, and how many potential sales, present and future were lost, to never be recovered? This is not how retailing is supposed to work. Retailing starts with a conversation, that turns into an explanation of the product, which turns into the value of the product being understood, which ends with a purchase.  How do I know? This is how I have personally introduced new lines and new products to the owner of the shop, the Salon’s clients and the Salon  & shop’s customers. Everyday.

I didn’t like “look but don’t touch” when I was 5, I really don’t enjoy it now.

 

That Girl in the Red Coat

That Girl in the Red Coat

Beauty, communication, Hair Care, That girl in the red coat

Monday Motivator – KMS Tame Frizz de-frizz oil

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Here we are again. It’s Monday. Sigh. As I pouted over my coffee this morning trying to wish Monday away like a toddler pouting over cookie, I remembered something that brought a smile to my face, and in turn, reminded me that I could bring a smile to your faces as well.

For those of us who love our KMS California products, we were all sad to see the last of Silk Sheen Polishing Serum…for those who had not heard the news, my sympathies. At least once a week, a woman would come into the shop, look at the Silk Sheen collection and sigh. Well my Beauties, it’s time to put down the tissues and to start breathing sighs of relief because yours truly has some FAB! news. Meet KMS California’s Tame Frizz de-frizz oil!

KMS Tame Frizz De-Frizz Oil I too was a fan of Silk Sheen Polishing Serum and let me tell you, this gem is a more than suitable replacement. Tame Frizz de-frizz oil offers;

  • Humidity resistance = No frizz *for up to 3 days!
  • Thermal protection
  • A non greasy, lightweight formula that absorbs instantly.
  • Lovely shine without a hold factor -no interference with your other styling products. I love to cocktail it with KMS Hair Play Molding Paste for a high hold, high shine look. …psst…it also makes the Molding Paste easier to work with.
  • Helps to control static…at least I found it to do so.
Just as with Silk Sheen Polishing Serum, Tame Frizz de-frizz oil can be applied to damp or dry hair. If applying to damp hair, I suggest applying it before any mousses, root boosts or styling creams. On dry hair, apply where needed or desired for a smoother, sleeker look and to help lock out any frizz that may try to arise throughout your day.
You’re Welcome.
Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

…knowing is half the battle

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So, it happened again. I had a Rep. come in, actually, just show up out of the blue. No appointment. No phone call. No email nor a text. Oh yes, and it was on a Friday afternoon. Nothing makes me feel like I am a valuable customer than a total disregard for my time. As they waltzed through the door exclaiming that they had new products to show me that I MUST HAVE!, I let them know that I didn’t have much time to chat, because I didn’t know they were coming. …sadly,  the hint was not taken. “Oh, it’ll just take a minute!” ….hmmm, only a minute to tell me about a new product line…must not be much of a line if it only takes a minute to tell me about it. Long story short, after a quick overview, I was told it was fabulous and one of a kind. I thanked my Rep. for their time and let them know that we weren’t looking to bring in a new line until at least March, and that when we do bring in a new line, I need it to be different, to offer a product that no other line offers. It was then that my Rep. put their foot in their mouth. “This line is different! I would hate to see you miss out on this and be left behind. No other line offers a BB Cream for the hair!”. “Actually” I said, “there are lines that offer a BB Cream…” and before I could name them I was told with a laugh “I don’t think so. I think you are mistaken.”.  …sigh. It was at this moment I gave my Rep. a crash course on P.K. (product knowledge), that AG Hair was one of the first to bring a BB Cream for the hair, over 2 years ago – it’s actually named BB Cream. Soon after Schwarzkopf followed suit with their BonaCure Moisture Kick Beauty Balm. Needless to say, my Rep. had nothing to add.

 

I cannot tell you how many times this has happened to me. A Sales Rep. coming into my shop, guns blazing about a new product, with no appointment or call made, interrupting my time and my answers for that matter. The worst part? Their lack of product knowledge, not just about their “new product”, but of the other products out there that may be the same or comparable. So today, my tale contains a little list for the Sales Reps.. Don’t get me wrong, there are some FABULOUS Sales Reps. out there and I am blessed to have some of them. Appointments are made and kept, texts and emails are answered, orders are taken care of, proper product knowledge is given and many friendships have blossomed. If the above description doesn’t ring true to you, this list is for you. You’re welcome.

  • make an appointment and keep it. If possible, make the appointment for the same day and time each week or biweekly. Trust me, your Salon’s will appreciate it and it will make your job easier.
  • if you cannot keep your appointment, let us know. Text us. Send us a message via Facebook. Tweet us. SnapChat us if need be. In this day and age, there is no excuse for a no show.
  • when you have a new product to show us, let us know ahead of time. There are many times I do not have extra help in the shop, so if a customer comes in, they take precedence. If you want my full attention, let me plan my schedule so I can do just that.
  • when presenting your new products, it helps to have them with you. I understand that many companies do not offer samples like they used to, but a tester helps. So I can smell the product and actually try it, feel it and play around with it, even if it’s for a minute. I cannot sell what I do not see, or know for that matter.
  • THIS IS A BIGGIE!!! when telling me about the new products, give me a reason to retail them. The majority of the time all products are seen as Salon tools or back bar items. Yes, we are in a Salon. We are also in a retail environment, which can be the bread and butter of a Salon. Sell me the value of the product, so I can in turn sell it to my customers and the Salon’s clientele. ….pssst…the more I retail, the more I order and in turn, the more you make. Just sayin’.
  • never assume you know everything about products. When you are told that another line has a similar product, the proper answer is “Oh. I hadn’t realized. Can you tell me about it?”. TIP! – laughing and telling me I don’t know what I am talking about or telling me I must be mistaken insults me a little and makes you sound like one of the mean girls from high school and makes you look like an ass. Plain and simple.

 

Here’s the deal. If you are a Sales Rep., you gotta know your competition. You gotta. Educate yourself on the other product lines out there, not only to increase your sales but to save yourself the embarrassment of having egg on your face.

 

Timing

That Girl in the Red Coat

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Yes…there is time for that.

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Yesterday I was part of a focus group. My first one ever. Joico invited me to be a part of the discussion that was closed to licensed stylists, so being invited was quite a big deal, if I do say so myself. It was quite an honor for yours truly. …and yes, I will tell my tale of my adventures in Toronto, another time. Today’s tale is for all my fellow Beauty Biz beauties, stylists, managers, receptionists and owners.

Being a focus group, everyone was giving their opinions and thoughts about the products being discussed. What I found interesting was when we were asked about the client/customer perspective, many of those around the table couldn’t answer, or added their own personal opinion of the products. All the products were seen as a tool for a stylist to use and apply or a back bar product, not a potential retail product and in turn, profit for the Salon. The major complaint was that there were too many products and that no one has time for that, so why suggest it to the clients. …umm…have you met a woman? Trust me, if it means her hair will look as great as it does at the Salon, a woman will set her alarm 2 hours earlier and will make the time. Everyday. Think about it…how many steps is the average woman’s daily facial care regime? At least 3. Time will be made and saved for that matter when the explanations are made and the proper products are in place.

I have spoken to many stylists and Salon owners and I hear the following phrases far too often;

  • our client’s can’t afford it – first of all, how can you know this? Unless you are privy to their finances, this is one of the worst assumptions to be made, and quite honestly, it’s insulting. Plain and simple.
  • our client’s won’t pay that – in my experience, clients and customers will pay for a product once it’s value is explained to them. Take a moment or two to explain the value of using professional Salon products. Explain the differences between Salon professional products and what can be found at the local drug store. Explain that they have just invested in themselves, and using the proper products will protect that investment, and in turn, they can achieve their new found style at home, everyday. …and before you tell me it sounds like I am feeding you a line, I am not. You & I both know that to keep the vibrancy of hair color, the proper products MUST be used.
  • our client’s don’t have the time to learn about products and how to use them – Yes they do. Your client has just given you at least one hour of his/her time, they are sitting in your chair. Your client wants to look good and wants to like their hair everyday. Your client wants you to teach them. Your client wants you to explain what products to use and how to use them. How do I know? Your client tells me when they have come to see me, asking me what products they should be buying, after leaving your Salon. Let’s be honest here…I fear stylist’s say their client’s don’t have the time because the stylist doesn’t want to take the time.
  • our client’s don’t care what they use on their hair – There are no words to explain the utter idiocy of this statement. Yeah, I said it. First of all, yes they do care. Second of all, if you think they do not care what they use on their hair, as their stylist, you should be explaining to them why it matters what products they use on their hair. Your clients are your advertising. To paraphrase the great Vidal…if they don’t look good, you don’t look good.
Explain what products you are using and how to use them, make this a part of EVERY consultation and/or discussion when your client is in your chair. You must STOP thinking for your clients. Stop assuming anything about them, be it their at home hair care routine or their finances. Making assumptions not only affects your bottom line, it is also a tad insulting to your client. If you have time to keep up with the Kardashian’s, you’ve got time for this. …and so do your clients.

That Girl in the Red Coat

 

 

Beauty, Hair Care, That girl in the red coat, writing

Tales of Truth – The Holiday Editions

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The past few hours have been quite strange. I usually don’t post from the shop but today has been weird and all our staff is off today and I gotta tell somebody. I have checked my calendar and I know that the full moon is set to arrive on the 25th., so my question is this… are the stars misaligned? Is the universe in retrograde? Did I miss the Facebook status that this year we are to share our Christmas crazy along with our cookies? Was there a tweet daring people to get their crazy on? Is the owner attempting her own version of “Smile! You are on candid camera!”. I am hoping that these people have heard of my Salon Tales and their Tales of Truth and are trying to get me to write about them. If this is the case, guess what buttercup!?! Today is your lucky day. You are getting your 15 minutes of fame.

9:20 a.m. – the phone rings. My standard greeting is interrupted by a woman telling me “Yeah. I left my debit card there yesterday.”. I let her know that no debit cards were left behind at our shop. All I hear is silence, then “Are you sure? ‘cuz yours was the last place I was yesterday.”. I let her know I check the till and our lost & found every day and there wasn’t anything left behind all weekend. “So, you’re telling me you don’t have my card.”. I let her know that is correct, I do not have your card. “You’re sure you don’t have it”. I told her I was sure to which she muffled “uh huh” and hung up on me. …by the way, the shop opens at 9;30 a.m..

9:35 a.m. – I am in the back room when I hear the chirp of the shop’s door. As I walk through our Salon to get the front of the shop a woman says “Oh good! You’re here! Cut my hair would ya?”. I let her know that I am the manager and the Salon was closed this morning. “How can it be closed? You just walked through it!”.

9:42 a.m. – A woman called to let me know the curling iron she bought is no longer heating up. I asked her if she still had the box and the receipt, she told me yes. I let her know to bring in the box, the receipt and the curling iron and I can exchange her defective curling iron for a new one. The phone fell silent. I said “Hello?”. “Yeah, I’m still here. I have to say, I am disappointed that I have to pack this up just to bring it to you. You know what? I will bring it all and you can pack it up!”. So I told her I would gladly help her out to which she said “Well, aren’t you a smart ass!”…..fa la la la la, la la la la.

10:15 a.m. …almost 35 minutes have passed, a little reprieve for your truly. A woman came in looking for hair clippers for her husband. I showed her our selection and their differences. She asked me which one would fit comfortably in her husband’s hand. I let her know that I didn’t know to which she got upset asking me “Why won’t anyone tell me what will feel comfortable in my husband’s hands!!!”. I looked at her for a minute, thought to myself, what the hell and told her “We don’t have his hands.”. She looked at me and said “I know that! He has his hands. You have yours! What’s that got to do with anything?!?”. …sigh

10:35 a.m. – A woman couldn’t understand why she couldn’t “try out” our tweezers. All I could think and hope wasn’t showing on my face was first of all, they are sealed in their packaging and second, uh…yuck.

10:50 a.m. – We sell hair & nose hair trimmers. Some models come with a detachable blade so the trimmer can be used on your bikini line. I was asked if it could be used to trim “you know…the hair on your buttocks.”. … I wanted the thank the customer for not referring to it as “ass crack hair”, as some have eloquently put it in the past.

12:36 p.m. – a few hours have passed and all my customers have been pleasant. I start to let my guard down. The phone rings. My greeting is once again interrupted by “Yeah. I called earlier. You’re sure you don’t have my debit card?!?!”. I let the woman know I am the manager and that yes, I am sure that I don’t have her card. I haven’t seen it. I don’t know where it is. “I came into your shop right after I bought vitamins in the health food shop beside yours! You were the last shop I was in! I think you have it and won’t give it back!”. It was then I let her know that we do not have a health food store beside us. All I heard was CLICK.

1:35 p.m. – a man came in asking if we had any shampoo for men. I let him know that all the shampoo I sell is for men and women and that most men tend to like KMS or American Crew. He asked to see the American Crew so I showed him our selection. I let him know he was welcome to open the lids and smell the products. He asked me which ones would help him “catch the ladies”.

….I need more coffee.

That Girl in the Red Coat

 

Beauty, communication, That girl in the red coat, Women

Actions speak louder than words

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The Holiday Season is in full swing. Macy’s has had it’s parade. Black Friday has come & gone. Many are nestled in their beds while visions of Cyber Monday deals dance in their heads. This year marks my 26th. year working in the customer service/sales/retail biz during the Holiday Season. I have heard, seen and smelled (yes, smelled) it all. …and every year I hear the same argument – to wish a Merry Christmas or a Happy Holidays. I remember a time I worked for a company who sent a corporate memo stating that under no circumstance were we to wish anyone “Merry Christmas”, we were instructed to wish our customers “Happy Holidays”. As you all know, I am not a “yes man”, so I continued to wish customers a Merry Christmas, much to my boss’s dismay. She was quite worried I may offend someone, and then they would call head office and she would lose her job. I reassured her that if the customer was wearing a Yamaka, I would not wish them a Merry Christmas. I then had to explain what a Yamaka was …between that and the memo, I knew it was time to leave. Back to the tale at hand. The point I was trying to make to my boss, and am trying to convey today is this – paying attention and being kind are key in the biz of customer service, and in life for that matter. For instance, I have a woman who comes in every November to purchase her Christmas gifts for her kids and grandkids before she heads to Florida. Her purchase is quite large and usually fills 3 – 5 bags. I take them to her car for her. Every year. It is actually the reason she comes back to our shop. The first time she came in, 5 years ago, she had a cane. She was recovering from knee replacement surgery. She told me she always remembered me because I did not ask if I could help her with her bags, I told her I was going to help her, no questions asked. She told me I reminded her of what customer service used to be.

 

Over the past weeks I have been listening to people complain that Merry Christmas isn’t wished enough. I have seen posts on Facebook cheering shops that are writing Merry Christmas instead of Happy Holidays on their shop windows. I have also seen posts of people stating they will not shop anywhere that says Merry Christmas instead of Happy Holidays. Everyone is so busy being politically correct or trying to look and sound important that they have all forgotten one key point. It doesn’t matter what you say, it matters how you behave. Listen, no amount of  Merry Christmas or Happy Holidays wishes can or will make up for ignorance and neglect.

This December, instead of worrying what to say, how about worrying about how to act.

  • When you are at the mall and you see the Salvation Army band playing, don’t hide behind the plants and try to scurry past, holding on to your nickels and dimes – walk over to them, take a moment to listen, and let go of some of your nickels and dimes.
  • Whenever you can, as you are paying for your purchases and are asked if you want to make a donation to a local charity, do it. … if you can spend $100.00 at the liquor store, you can add a dollar or two to your total. Just sayin’.
  • Donate to your local toy drives. Every child deserves a toy on Christmas. Every child can’t wait to tell their friends and classmates what was under the tree Christmas morning.
  • All business owners – this gem is for you. Give your customers a little treat, be it a sample or a coupon for their next purchase. At our shop, the Starburst candy dish at the front cash is always full and samples are waiting to be sampled. We offer free travel size products for any purchase over $60.00. Our customers and clients are giving us their business, they deserve a thank you.
  • Donate to your local food bank. Every grocery store takes non perishable food donations and monetary donations. Everyone deserves food in their cupboards and on their table. Whether you are Christian, Muslim or Jewish – a parent wants to be able to feed their child, and sometimes we all need a helping hand.
  • Shovel your neighbour’s walkway. It’s a lovely surprise for them.
  • Hold the door – enough said.
  • When standing in line and you notice the person behind you has less purchases than you do, let them go ahead of you.
  • Remember those who have lost loved ones and give them a call, or send them a card. There is no better feeling than the feeling that someone is thinking of you.
Actions speak louder than words. Plain and simple.
Beauty, Business, Hair Care, That girl in the red coat, Women, writing

Tales of Truth – The Holiday Editions

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The retail Holiday season has officially begun. Tree’s are trimmed. Shelves are stocked. The all important Holiday hair appointment’s have been booked and confirmed. Holiday parties have been planned. Christmas carols are playing on every radio station (trust me, I checked). In my corner of the globe, even Mother Nature has joined in, and the snow has begun to fall. This year marks my 25th Holiday season in the retail/sales/customer service gig. Call it nostalgia, call it the Christmas Spirit, over the past couple of weeks, every so often, I found myself getting hopeful, even excited for the coming retail Holiday season. I found myself daydreaming  of the customers and I breaking out into joyous song and the Osmond’s entering stage right like in those variety shows in the 70’s. ….but as I know, and for those of you familiar with my Tales of Truth now know, it’s safe to say that the only thing entering stage right is a flying flat iron. …and that I should limit myself to only one Vodka & Tonic a night.

 

To be clear, I still love Christmas. I love the sights and sounds, decorating my tree and the memories each ornament stirs up. I love making my famous Sugar Cookies and delivering them to my friends and loved ones. The following events, and the events to come – of this I am sure, will not taint my Christmas Spirit….and a little help from my Smirnoff Santa. So, without further adieu, gather ’round Ladies and Gents, boys and girls. It’s time for That Girl in the Red Coat’s Tales of Truth!

  • The phone rings. As I answer with my standard greeting I am interrupted by “YEAH! Whatever! Do you have my hairspray in yet?”. I ask which hairspray it was she was looking for to which I was told “Well, you’re no help at all!” and she hung up.
  • A woman came into the shop looking to purchase Joico VeroColor hair color. I let her know that it is not retailed or sold to the public. It is a hair color line that has to purchased by a licensed stylist at the wholesaler. “Well, my old hairdresser would get it for me and I need some more!”. I explained that I could not purchase it for her nor could I sell it to her for the exact reason mentioned above. She asked to speak to a manager and I let her know, “That’s me!”. She stared at me for a minute and on her way out of the shop she told me “If you were any good at your job, you would break a rule now and then!”. …sigh
  • We have monthly draws every month. As a woman was filling out her ballot, she quipped “You never pick me!”. I giggled and said, “I try to.”. She put the pen down like a judge ruling with his gavel, sighed at me and said “this isn’t funny. I am not impressed that you haven’t chosen my name, after all this time!”. I apologized and told her I would try harder. She said “You better!”, grabbed her Shaper Plus and stomped out the door. …I gotta get a camera to prove this really happens
  • It took me 10 minutes to explain to a customer that Shampoo for curly hair will not make their straight hair curly. “but the bottle says curl enhancing, so it will give me curls, right?”. I explained that it meant if you already have curls that it will help to enhance them and give someone with curly hair more control of their curls. She stared at me for a minute, kept hold of the bottle, pouted and said “Well, I think it’s unfair that they false advertise.”.
  • A woman was looking for a certain shade of OPI nail polish. I let her know it was a discontinued shade. As she laughed, I was told that “there is no way YOU could know that!”. I brought out my latest OPI product listing, walked over to her and told her “Lets look at this together and maybe you can find a shade similar to the one you were looking for.” to which she informed me “How am I supposed to know the color I want, I just heard the name of the polish and thought it was fun. Who knows what color it is?!? Do you?!”.  ….it took everything in me not to say “there is no way I could know that!”.
  • One of the fantastic questions posed to me “Will this wax not rip off my skin, you know, around where my underwear is, like between my thighs?” – enough said.
That Girl in the Red Coat

That Girl in the Red Coat

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Listen for what you cannot hear

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Beauty – a combination of qualities, such as shape, color or form, that pleases the aesthetic senses, especially the sight.

I hear the familiar chirp of the Salon’s door chime and as I look up from my purchase order, I see two sparkling eyes staring at me from just above the counter. Standing on her tippy toes, a young girl reaches out her hand and with a squeal, shakes her hand, giving me a prompt to shake her hand. Her mother, standing behind her lets me know that the young girl is deaf, so she likes to shake hands since she cannot say the word hello. I smiled at the little girl, and gave her a wave hello. I came out from behind the counter and gave a “come with us” wave to the girl as I went to help her Mother find the product she was after. As I was explaining how to use the product, I felt a little hand grab mine and little fingers intertwine with mine. I looked down to those sparkling eyes and smile. The young girl pointed to my hair and let out another squeal. It seems her favorite color is purple and yours truly has a swipe of purple throughout my hair. So, I bent down and let her play with my hair. She smiled and squealed and ended up rubbing my head where it is shaved. I showed her Mother the testers of purple hair chalk so her daughter could have purple hair too. Her Mother applied it and once it was done, I motioned to the girl to follow me. I took her over to our biggest mirror, bent down to her level, smiled and pointed to her reflection that she too had purple hair. Her Mother signed it was time to go and as I walked to the counter, my new found purple haired twin kept holding my hand, smiling and squealing. As they were leaving, the Mother thanked me for my help and my kindness and told me that I had made her daughter’s day. Funny thing is, it was her daughter who made mine, and I was sure to let her know it.

After the Mother/Daughter duo left, it got me to thinking. How many other Salon’s had they been to? How many other shop’s had they been in? How many other people did the young girl reach out her hand, only to have it ignored? How many people forgot about just being kind? For a successful Salon, you need more than a great colorist, good coffee and fully stocked shelves. You need to be attentive, sympathetic and empathetic. You need to pay attention to the sights and sounds of your Salon and your clientele and customers. You need to take those extra minutes to explain how to style your client’s new ‘do, or to bend down and let a child touch your purple hair.

Taking a moment to be kind to another human being, especially a child, adds beauty to the world. Plain and simple.

 

Beauty, Business, communication, Hair Care, That girl in the red coat

Holidaze

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I know the calendar reads September. For yours truly, it’s read December since about May. My final Christmas orders have been placed, shipping dates have been strategically chosen, requests have been approved to have invoicing split into separate months for larger orders. Plans are being made on how products will be displayed and what shelves will be moved where. The shop’s holiday draws are being planned and packaged. Advertising idea’s are in the works. Parties are being planned.

Today’s tale is for Salon owners, Managers and Stylists. The holiday season is upon us and we are entering crunch time for ensuring that the next few months are as profitable as possible. When planned and executed properly, the potential profits from retail during the October – December months can reach the thousands, even the tens of thousands. Yes, you read that correctly, and yes, it is possible. I know it is possible because I have done it. Think of what that could do for your staff, yourself and your business. I’ll give you a minute to visualize.

Before the panic sets in once you realize it’s October in a few days, take a breath, and another. You still have time to make this your Salon’s best holiday retail season ever. (until next year). For many Salon owners, Managers and Stylists that aren’t used to retailing products, it can seem overwhelming and you may feel like you are in a daze and have no idea how to begin your adventures in Holiday/Christmas retail. Being me, I have compiled a little list for you, a “how to holiday” for your Salon if you will. You’re welcome.

  • Call your Sales Rep’s. They all have copies of their distributor’s Christmas/Holiday flyers containing all the deals available
  • Request an email of all sales and deals available – in case a deal in no longer available or a change needs to be added, it can be done A.S.A.P. from wherever you may be, at any time. As the holiday season approaches, and product availability starts to dwindle – it is first come, first serve.
  • Speak to your Sales Rep. about splitting up larger orders into two shipments, one for October and one November. With two shipments comes two invoices = larger orders aren’t such a hit to your pocket book. *If retailing is done properly, once November’s order arrives, you have sold out of October’s shipment which will now pay for November’s.
  • All distributor’s offer net 30 days for payment. Many will change payment terms to net 60 days – another way to give yourself some breathing room and give you the ability to bring in more product.
  • Ask for samples of products that you can add to all your customer’s and client’s bags. A foil sample of a shampoo or a conditioner goes a long way.
  • Request retail bags with every order. Distributor’s will add them to your order at little or no cost to you. It’s a win/win – your clients and customers get a pretty bag for their purchase and the distributor and your Sales Rep. get free advertising for their products.
  • Offer free gift wrapping with every retail purchase. With the free bags you’ve received from the distributor’s and your Sales Rep., all it will cost is a few dollars of tissue paper and ribbon from the dollar store.
  • Check your reward points! Matrix, Joico and Goldwell/KMS, to name a few, have an excellent rewards program. You can redeem your reward points for free products that you can in turn use as daily/weekly holiday draws. Psstt…you can redeem points for FAB! full size products, curling irons, purses, jewelry and electronics.
  • Get your Salon on Facebook. Keep your page professional – only post new product arrivals, new sales or Salon specials. Post pictures of before and after pictures of your client’s new colour’s and cuts (with their permission). Start a Facebook contest – once a certain amount of likes have been reached, a gift card/gift certificate will be awarded to a lucky Facebook page “liker”. In my personal experience, our shop’s Facebook page has brought in new retail customers and new clients for the salon. Our Facebook page has also introduced me to new community organizations that we have donated to and local businesses that I now cross promote with. Pssst….a Facebook page = free advertising!
  • To keep your shelves looking full, separate some of your holiday packs to use as open stock. Sell them for $1.00 – $1.50 less than suggested retail – your clients/customers get a deal and you make a profit, again, its a win/win. *Many holiday packs come with a complimentary product – do not sell the complimentary product, put it aside to give as a free gift with large purchases, or to brighten someone’s day.
  • Many hand cream’s come with a complimentary tester. Keep the tester at the front counter, right by the register, or while your client’s color is processing -ask her if she likes the scent, then offer for her to try some. 8 out of 10 times, she will be purchasing some on her way out. Again, I know because I see it happen everyday. Yes. Everyday.
Retail is vital for the success of a  Salon. Not only does it add revenue to your Salon, it adds integrity to your Salon’s reputation and adds to every client and customer experience. It adds integrity to your Salon’s reputation because it shows you stand behind and are confident in the products your Salon uses. Selling the product you use on your client ensures that their new color will stay vibrant and that your client can achieve their style on their own. 9 out of 10 times, taking the time to teach your client about the products being used and how to apply them will guarantee the sale. Once you see the rewards to your Salon, your clientele and your customers of adding retail to your Salon during the Holiday/Christmas season, I can guarantee that retail will become a year ’round event.

 

 

 

 

 

Beauty, Hair Care, That girl in the red coat, Uncategorized, Women

Monday Motivator – Joico Tint Shot

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Hello Beauties! I know…I know. It’s been a while. August was a CRAZY month so my tales were placed on the back burner. The summer of 2015, filled with sunshine, hard drives crashing, new hires, trips to the E.R., and more! It’s safe to say that yours truly was more than happy to greet September and feel the change in the air. Being that a new season is upon us, I thought it fitting to introduce you to a FAB! new product from Joico. Drum roll please…….

Meet Joico Tint Shot!

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The latest addition to Joico’s family of styling products. These gems will cover up your pesky grey’s and can also cover any thinning area’s throughout your scalp or hairline and give the illusion of thicker, fuller hair. Tint Shot was created with a Humidity Resistant formula so not only does it cover up your regrowth, it helps to eliminate frizz! Tint Shot contains Joico’s  Bio Advanced Peptide Complex – which repairs hair damage and can prevent further damage up  to 25 shampoo’s.

* Another Perk! Tint Shot contains Willow Bark which offers a cool, clean, soothing scalp sensation.

For best results, apply Tint Shot to dry hair. Shake well and hold 4-6 inches away from your hair. Spray in a light stream to desired area and allow to dry for  a minute before touching your hair, or applying your finishing touches with your styling products. * I recommend that you use your flat iron/curling iron before you apply Tint Shot.

* Another Perk! No worries of getting caught in the rain and your color running down your back or your cheek – Tint Shot stays put until you wash it out with your next Shampoo.

 

Available in four shades; Black, Dark Brown, Light Brown and Blonde, Tint Shot will soon become your best kept secret, and new best friend.