Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women

…you’ll figure it out

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September. Although the calendar marks January as the beginning of a new year, many feel September is the beginning of all things new. The kids are back in school, commencements are commencing, the care free schedule of summer has come to an end and the more regimented schedules of work, home and life have returned. This September truly feels like a beginning for yours truly. For those of you familiar with my blog (thank you again for all your lovely support), you are well aware of the closure of the shop. Many were and are still worried about what will happen, about what I will do now. When asked “What will you do now?”, thanks to the above quote by the FAB! Tina Fey, my answer is now “I will say yes and will figure it out afterwards.”. …and I have begun to do just that, and I gotta tell you…it’s been pretty fabulous.

Many changes have occurred, my tag line being one of them. Since I am no longer at the Salon, I have decided to change my tag line from “Mane Tales from the Salon” to “Bringing Enlightenment to the world of Beauty”, for my primary focus has always been about beauty. I write about hair products, hair product reviews, retailing tips, tips on how to be kind, tips on how not to be an ass, or about life in general, all in the hopes of helping someone. Be it with their hair, their business or their self image and self worth. Sharing my experiences may help someone feels better about themselves, begin to like their reflection, feel capable of achieving the hair style they have always wanted, be able to improve their retail revenue and in turn their business, or simply remind someone that they are not alone. If that is not a thing of beauty, I do not know what is.

Over the past weeks, I  have taken a break. A much needed rest for my mind. It was as if the universe, the powers that be, the smurfs – take your pick knew I needed a reset and gave me one. The closure of the shop was a gift, it really was. I had no excuse not to slow down for a moment or two and figure out what needed figuring. The guilt about leaving someone else at the helm, feeling selfish taking time off, that aching feeling that I was forgetting something, all those thoughts and feelings were no where to be found. For months I knew it was time to move forward, but I didn’t want to let anyone down, or leave anyone in the lurch. Thanks to the closure of the shop, I no longer had those feelings, those worries or those concerns. Well, quite honestly, those fears. … which got me thinking. How many of us, in our work life or home life, put these unneeded fears in our way? Worrying about what people will think? What will people say? What will happen? What will I do?

Don’t get me wrong. I still battle those shouts of fear, for I am embarking on the known yet unknown. I know my capabilities. I know I am good at what I do. I know I have much to offer. I know what the next step is to take and I know where that step is. What I don’t know is what comes next – that in itself is the fear talking. So when I hear the fear shouting “Uh Oh! Oh, I don’t know”, I listen for the faint whisper of “Say yes and figure it our afterwards”. It’s always there. Always.

 

 

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

A Blonde’s best friend

As we all know, yours truly is a natural platinum blonde…well, I was until the age of 3. Fast forward 36 years and VOILA!, blonde once more. Over the years, my stylist, my reps. and my family have heard my moans of disappointment when the my true hair color of dark brown takes over my latest ‘do and the brassy tones begin to reveal themselves. I had given into the fact that although my hair would be platinum for a week or so and I could use a purple shampoo until I started to sound like Barney himself, the brassy gold tones were inevitable….until now!

Let me introduce you to Schwarzkopf BC Excellium Spray – Beautifying Silver Spray!

Schwarzkopf BC Excellium Spray

The powers that be and the gems at Schwarzkopf have created the ULTIMATE spray for us lighter blonde to platinum Blonde beauties.

Although BC Excellium is a line created for the ladies and gents with 70% – 100% silver/white mature hair, it’s hidden secret is it’s FAB! effect for lighter blonde to Platinum blonde…like me! It’s exclusive formula with silver pigments neutralizes yellow tones, adds shine and UV protection.

I have been using it daily for over a month now and am quite pleased. No staining. No altering of my hair color…except the removal of brassy tones. The spray did not alter the tone of my magenta streaks, unlike other products I have tried. …and it smells wonderful. To use; apply to wet hair, everyday if you wish, before applying any styling products. Blow dry and style.

Yours truly and her platinum almost 3 weeks after my color appointment…

That Girl in the Red Coat BC Excellium Spray              That Girl in the Red Coat BC Excellium Spray

 

Safe to say, I am a happy girl!

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Tales of Truth – the final edition

Well, here it is. The final edition of That Girl in the Red Coat’s Tales of Truth. I thought I had heard, seen and smelled (yes … smelled) it all. Over the past weeks, I have been proved wrong. With the full moon, a heat wave and news of the shop’s closure, it has been an interesting 2 weeks around the shop and I must say, I know for sure there is a higher power, because yours truly has been able to hold her tongue and keep it professional. So, gather ’round ladies and gents, boys and girls, for it is time for Tales of Truth.

  •  A woman came in looking for hard wax to do her own Brazilian wax at home…I guess she is really getting into representing the host of the summer Olympics. Anyway, as I showed her our selection, she asked me if instead of using a spatula to apply the wax, could she just use her fingers, like the last time. I asked her “The last time? I thought you said this was your first time?”. “Oh, it is. The place I go to, the girl says using her fingers was easier.”. I took a breath, swallowed the little bit of puke that came up and asked her if “her girl” wore gloves. “No. She just applied the wax, ripped, then put her finger back in the wax and did it again”. …..*THAT GIRL IN THE RED COAT tip – if your “wax girl” is using her fingers and double dipping with you, she is with everyone else. If you do not see gloves and a spatula….RUN!!!

 

  • Since the shop is closing, we have our products on sale. The signs say Everything on Sale. A woman came in and asked “Is everything on sale?”. “Yes, everything.”. She tilted her head to the side and said “So everything right? I’m not gonna get up to the counter and then you’ll pull the rug out from under me and charged me full pop on some things?”. I told her “That’s correct. Everything. No rug being pulled out.”. “Well, I’m gonna add up my total on my phone and it better match yours!”. …they matched.

 

  • A woman asked if she could return a product she bought a month ago and then buy it back with the new discount.

 

  • I was asked “Since you are closing, does this mean you won’t be open anymore?” …I am still trying to figure that one out.

 

  • A woman started to spray every hairspray she picked up. I let her know they weren’t testers. “What’s it matter? You’re closing anyways!”.

 

  • A woman came in for her hairspray. I let her know that unfortunately we had sold out of it and the owner was not ordering any more product. I shit you not, she leaned on the counter, turned her head to the side, spoke out of the side of her mouth and said “Listen, you order me 12. Sneak an order in. No one has to know. I’m good for it.”. …okay there Fredo.

 

  • We open at 9:30 a.m.. At 9:45 a.m. I hear the chirp of the Salon door and with it a shriek of “NO!!!!!!!” – so loud one of my stylist’s shut off her dryer and walked away from her client to see what the shouting was about. “You can’t close! You can’t! Where will I go now? You have ruined my whole day!!!!”. …and good morning to you as well.

 

  • “You’re not closing.” a woman said as she came in the shop. I told her the owner had decided to close. “No she didn’t. You’re not closing!”. It took 5 minutes to convince a woman that the shop was in fact closing.

 

  • A woman came up to the counter with her product and told me “I have a bone to pick with you! I was in last month and you said nothing about closing. You let me buy product at full price! I am not impressed!”. I let her know I understood her disappointment since I didn’t know a month ago either. …she stopped talking after that.

 

  • “Well, aren’t you just the most annoying thing today!” – what a woman said to me when she saw the shop is closing.

 

  • A woman came in, stared at me, stomped her feet, pouted then sat in the chair by the front door for 5 minutes staring at me without saying a word. (I know it was 5 minutes, because I timed it). When she finally stood she looked at me and said I was being unfair for closing the shop. I let her know the owner had decided to close and before I could explain why she told me “If you cared, you would have made her stay open. This is horrible. Now I have to drive further for my products!” …took every ounce of restraint to not say “time to get off your cross, someone needs the wood”

 

  • “Well, aren’t you shit out of luck. All you can do is this and now the shop is closing.” …just another gem bestowed on yours truly. …you would be happy to know I didn’t hold my tongue on this one and assured the woman that I was not just a girl standing in a shop.

 

  • As I rang through a women’s purchase, I told her the total and as she gave me the cash, she smirked and said “Shop’s closing huh. No job for you!”. …I know of the soup Nazi, guess she is the job Nazi.

 

  • “Where am I going to get my shampoo now?!” – something I hear at least 20 times a day. When I let them know they can check the local Salon’s “Can’t you call around to all the Salon’s for me?”….sometimes, there are no words.

Last but not least, the woman who flashed me her red bump riddled bikini line came in and said “Sorry to see you’re closing! Who’s gonna help me now? Who am I gonna show my issues to?!?”. …I…shit…you…not.

 

Tales of Truth

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

Part of the package

As many of you now know, yours truly has spread her wings a little wider and has become an Independent Retail Consultant. Over the years in our beloved biz, I came to realize many Salons were missing out on the perks of retailing their products in their Salons. Not only does retail increase Salon revenue, it enhances your client’s experience and gives them the tools to have a good hair day everyday between their appointments. Retailing in the Salon helps your clients protect their investment, in themselves.

Over the years, and during some of my consultations, I have come across the same concern from every stylist I speak with. “I don’t want to seem pushy.”. With over 25 years of sales and customer service under my belt, let me tell you this…if you are coming from a place of honesty and integrity, you are not being pushy. If your client has just had her hair colored red and you tell her that you highly suggest a color shampoo and conditioner to purchase to use at home to protect her new loved color =not pushy. You are trying to keep her red as vibrant as it can be for as long as possible. Selling said client a clarifying shampoo that she does not need = pushy. A clarifying shampoo would ruin her red. Giving your clients the tools they need to protect their investment in themselves is all you are doing, plain and simple.

 

Another common question/statement is “I don’t see the value of it.”. I have one question in response to this one, would you skip adding developer to your color? Of course not, because without developer the color wouldn’t process properly and in turn, you would have an unhappy client sitting in your chair. The same goes for retailing product. Think about it. Your client is sitting in your chair touching their hair telling you “I love it!”. They leave your shop with a spring in their step, feeling as though they can take on the world. They wake the next day, begin to style their hair only to have it not work out or look as good as it did the day before, and begin to feel as though the world is caving in on them. They may not be in your chair, trust me, in this moment, you have an unhappy client. Everyone wants to have a good hair day, the ladies and the gents. Everyone. Selling your clients product to take home and taking a moment to teach them how to use them ensures your clients will not only be happy in your chair, they will be happy until they are back in your chair with their next appointment.

All Salons have packages, be it a wash, cut and style or cut included with each color service, we all have packages. So, why not add some retail to the package? You are using the products. Your clients smell the products. Your clients see the products on your station. Your clients asks “OOO! That smells great?! What is that?”. All the work has been done for you. All you have to do is answer their questions, have a conversation. That’s it. Plain and simple. In my experience, once the value of the product is explained, the cost is never an issue. The client wants that product. Take flat iron sprays – once I explain the value of a flat iron spray – it protects the hair from the contact heat of a flat iron, that it helps to protect the vibrancy of hair color and that it helps to combat frizz and fly aways, when they leave the Salon, they have a flat iron spray in their hand.

Retail is already part of the package. Your clients love their hair and want to continue the love affair. They need you to help them keep their relationship with their hair “all moonlight and roses”. Adding retail to the package will do just that.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Hair-surance

Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.

The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;

  • the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.

 

  • how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.

 

  • that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.

 

  • the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.

 

  • all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.

 

  • the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.

 

  • All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.

 

  • how to take care of extensions. How to wash them. How to style them. Which products are best to use.

 

  • how to take care of their hair after a perm

 

  • how to maintain smooth tresses after a chemical straightening

 

  • how to wash their hair when they have had vibrant colors applied.

In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.

 

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – the 23rd Edition

So here we are, at the 23rd. edition of That Girl in the Red Coat’s Tales of Truth. The past weeks have been, well, lets just say, interesting. The summer has arrived and with it the rising humidex and the lowering of common sense. So gather ’round ladies and gents, boys and girls for it is time for some Tales of Truth.

 

  • a woman came into the shop, came up to the counter and said “So, you do hair huh?”. I let her know that I personally do not, and offered to introduce her to one of our stylists. “So, you work here and don’t do hair huh?”. “That’s correct.” I told her I manage the shop and asked if I could help her with anything. She looked at me for a minute and then said “Yeah…where is the mailbox around here?”.

 

  • I was told my shop isn’t family friendly because I wouldn’t let a woman’s child try on the nail polishes that we have for sale. I was told that I should keep them out of children’s reach if I don’t want them touched.

 

  • A woman asked “Do you have toe nail files?”. I showed her our selection of emery boards and nail files. She sighed and looked perplexed. “Oh no! No toe nail files?!?”. It took me 5 minutes to convince a woman that she could use a nail file on her toenails, that nail files and emery boards can be used on finger nails and toe nails. “You promise nothing bad will happen?” she questioned. I assured her it will be fine. …I refrained from calling the authorities.

 

  • A woman asked me if the tweezers I sold were any good. I assured her that they were and that I actually own a pair. She asked me if I could get at those pesky hairs. I let her know that yes, even the shortest of eyebrow hair can be plucked with our tweezers. Then she asked “What about nipple hair?” …sweet baby Jesus, thankfully she didn’t feel the need to show me what she was talking about.

 

  • A woman was looking at our travel size display and sighing. I walked over and asked her if I could help her find something or if she had any questions. “No. I don’t know why I am looking at these. All they do is make me sad knowing I don’t travel.” ….oh my.

 

  • “Hey honey! You got any of those flat irons I could buy? Not for me. For my lady. A man like me don’t need these girly things” – Yep, said to yours truly as he adjusted himself, I shit you not.

 

  • I was asked if it was alright to use a travel size hair dryer at home…you know, because it is meant for travelling. …sigh

 

  • Last but not least…I was asked if shampoo would help hair…down there. (her words, not mine). You see, because it gets dry and itchy – HEY! If I gotta go through it, so do you. I told her it would be best to talk to her doctor about her south of the border issues as I searched for my hand sanitizer

 

Tales of Truth

Beauty, communication, Fashion, Hair Care, health and wellness, parenting, That girl in the red coat, Women

Lost and Found

I hear the all too familiar chirp of the shop’s door, I look up from my orders to say hello and before I can utter a sound I hear “Well! Look at you!”. …with the right side of my head being shaved and a magenta swoop down the side, it is safe to say I am quite used to this… I smiled and said “Hey! Nice to see you again.”. I asked my customer if she needed my help. She did, so I showed her where the product was that she was looking for, carried it to the counter, asked if there was anything else she needed that day and began to ring through her purchases, all the while she was staring at my head and when I would catch her eye, her smirk would disappear. As we were waiting for her debit to connect, she looked me straight in the eye and said “Wow. Your Hair. Aren’t you looking very Neapolitan.”. I just smiled, reminded myself not to show it on my face, and told her to have a nice afternoon.

Now, in a perfect world, she would have meant I resembled a Mediterranean beauty, but knowing that my skin is whiter than preschool paste, and she was sporting a ponytail and yoga pants (with not a yoga studio within 20kms) I knew it was a crack at my hair color. For those of you a little lost …my hair is blonde, pink and brown and some find it to resemble Neapolitan ice cream. After she left, I found myself giggling. Yes, a little at her small view of the world and herself, but mostly at me and how far I had come. Before the age of 24, I was head strong and quite opinionated yet always fair and kind. I was referred to as “spunky” on more than one occasion and also as a tough broad – a true compliment in my book. You see, somewhere between 24 and 37 I lost myself.  I used to be the woman that after hearing that wise crack about my hair would have been floored and would have run to the closest mirror trying to see what she saw and thinking I should change my hair, and think I was stupid for even trying something new. I used to let the opinions of others control my decisions and would allow their words to hurt me. I wore my hair short because everyone told me to, it made my face “slimmer”. I wore clothes that were clothes “Mother’s should wear”…what ever the hell that means…I still don’t know. Hell, I even carried a purse I hated and wore shoes that weren’t cute and sparkly like I wanted to, because of some dumb ass comment someone made.

I remember when it began to change, or when I began to change. Actually, I didn’t change. I returned to myself. I was 37. It was December 2009 and I had my hysterectomy. That Christmas was low key, as I was physically unable to perform my yearly Christmas miracles. No cookies were made. Gifts were at a minimum. The only Christmas décor to be seen was our tree. Many had an opinion about my lack of Christmas spirit. Some actually were put out that they wouldn’t be receiving my cookies that year. You know what? I really didn’t care about what they thought. I was too relieved knowing that the 11cm x 21cm x 14cm fibroid was not cancer, and that it had not attached itself to any vital organs. I was too happy to have a week with my husband – our girl still had a week before Christmas vacation and hubby was able to be home with me. I still remember the two of us laughing at the fact we had just had an hour long conversation without an interruption – the first time in 12 years. In those conversations I started to feel like myself, and started to remember who I was. It’s amazing what you realize when you take a moment to be still. …try to do it without having to have surgery.

Fast forward to present day. I dress how I want. I own cute shoes with sparkly bows. I wear heels whenever and wherever I want. I have a cute purse. I own more than one red coat – depending on the weather and the season, a girl has to be prepared. I try new things – be it a new flavour of coffee or a new route home. I say yes to my life more than I say no. I no longer give my time away. I color my hair the way I like. I cut my hair and style my hair the way I like. Today, my wish for you, is that you begin to say yes to you, more than you say no. If you are lost, you begin to be found.

I would rather be Neapolitan than vanilla any day 😉

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Monday Motivator’s – Goldwell Sleek Perfection & Diamond Gloss Spray

I swear, I blinked on Friday night and poof! it’s Monday morning. It was cold and gloomy this morning when I whined myself out of bed. Not even my cloud filled cup of morning coffee could shake my melancholy. As I was on my way to the shop, the sun broke through the clouds as if the universe was saying “Alright Sara. Chill out and smile.”. I do not enjoy admitting my shortcomings, but at that moment I realized that I was being a big old baby. I woke up in my own bed, in my own house, with electricity and hot coffee. My loved ones are healthy. I have my own car to get to work. I have a job. Yeah, safe to say my life is pretty damn good…oh, and thanks to these gems from Goldwell, so is my hair.

 

Goldwell Sllek Perfection & Diamond Gloss Goldwell Sleek Perfection & Goldwell Diamond Gloss Spray

 

Goldwell Sleek Perfection is a thermal protectant spray serum. It’s waterless formula insures less damage during heat styling and reduces breakage up to 50%. A humidity resistant formulation that locks out humidity for up to 24 hours all the while offering color protection = less fading so your new found color keeps it’s vibrancy. It is lightweight, so a great option for our fine hair beauties, yet potent enough for our thicker, more coarse tresses. It is a fast drying non aerosol spray with no hold factor, so there is never a worry for a sticky residue, or working against any other styling product you may be using. Oh….and by the way…it smells like candy….you know, the good candy from the penny candy counter.

 

Goldwell Diamond Gloss Spray is a fast drying, aerosol shine spray. This gem offers spectacular long lasting shine, reduces frizz and offers color protection. Since Diamond Gloss offers no hold it can also be applied to your hair when it has decided to get a mind of it’s own and becomes unruly or looking a little stressed or haggard – picture being caught in a gust of wind as your umbrella blows inside out – give your hair a spray of Diamond Gloss to get it back in line. I have found it to help with static as well. …and it smells great too.

…you gotta admit, when you are having a good hair day, it helps everything else seem a little less daunting and helps bring some light to your day.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Monday Motivators – Quantum Ultra Shine & Quantum Ultra Fibre

It’s Monday…again. It is also the Monday after daylight savings time and to be honest I feel a tad ripped off. I had one less hour of sleep, I have no idea what time it is and to top it off, it is dark and cloudy in my part of the world – so much for daylight. The only upside to this dull day? My hair looks fantastic. Thanks to these lovely gems from Quantum Micro V.

Quantum  Ultra  Meet Ultra Shine and Ultra Fibre!

QUANTUM Ultra Shine is a lovely, lightweight, colorless, aerosol dry oil spray. Once applied, your tresses spring to life with a bright, natural shine and silky soft texture. Created for all hair types and all hair colors. Ultra Shine reduces frizz and flyaways and locks in color – perfect for a drizzly Spring morning. Ultra Shine can be applied to damp hair as a primer and to dry hair after your style has been achieved to lock out frizz and add that little extra head turning shine. *FYI – Ultra Shine never makes your hair look greasy and you can also apply it to your skin, leaving it silky soft.

 

QUANTUM Ultra Fibre is a texturizing taffy. A styling cream that acts like a wax. *PERFECT for your clients/customers that want the look of a wax but cannot stand the feel of wax in their hands and/or hair. Ultra Fibre offers a flexible medium hold with restylability = you can change your hairstyle from office to a night on the town, no muss, no fuss. Ultra Fibre contains little fibres that act as a styling companion (not to worry Beauties – the fibres do not leave any residue in your hair nor on your clothes). The fibres help to separate hair while creating definition and movement. For best results, apply Ultra Fibre to dry hair. A little goes a long way so I suggest using an amount the size of your pinky finger nail, spread into your hand, emulsify the product in both hands (rub hands together), then apply as desired *FYI – For some fun, before you apply the product, clap your hands together and you will see the fibres in action!

There are many things that could improve a Monday…Brad Pitt being your pool boy, winning the lotto, scientist’s discovering that they had it all wrong and that donuts are good for you. Until then, thanks to Quantum Micro V, at least I am having a good  hair day on a Monday. What more could a girl ask for?

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women, writing

Yes…there is time for that.

Yesterday I was part of a focus group. My first one ever. Joico invited me to be a part of the discussion that was closed to licensed stylists, so being invited was quite a big deal, if I do say so myself. It was quite an honor for yours truly. …and yes, I will tell my tale of my adventures in Toronto, another time. Today’s tale is for all my fellow Beauty Biz beauties, stylists, managers, receptionists and owners.

Being a focus group, everyone was giving their opinions and thoughts about the products being discussed. What I found interesting was when we were asked about the client/customer perspective, many of those around the table couldn’t answer, or added their own personal opinion of the products. All the products were seen as a tool for a stylist to use and apply or a back bar product, not a potential retail product and in turn, profit for the Salon. The major complaint was that there were too many products and that no one has time for that, so why suggest it to the clients. …umm…have you met a woman? Trust me, if it means her hair will look as great as it does at the Salon, a woman will set her alarm 2 hours earlier and will make the time. Everyday. Think about it…how many steps is the average woman’s daily facial care regime? At least 3. Time will be made and saved for that matter when the explanations are made and the proper products are in place.

I have spoken to many stylists and Salon owners and I hear the following phrases far too often;

  • our client’s can’t afford it – first of all, how can you know this? Unless you are privy to their finances, this is one of the worst assumptions to be made, and quite honestly, it’s insulting. Plain and simple.
  • our client’s won’t pay that – in my experience, clients and customers will pay for a product once it’s value is explained to them. Take a moment or two to explain the value of using professional Salon products. Explain the differences between Salon professional products and what can be found at the local drug store. Explain that they have just invested in themselves, and using the proper products will protect that investment, and in turn, they can achieve their new found style at home, everyday. …and before you tell me it sounds like I am feeding you a line, I am not. You & I both know that to keep the vibrancy of hair color, the proper products MUST be used.
  • our client’s don’t have the time to learn about products and how to use them – Yes they do. Your client has just given you at least one hour of his/her time, they are sitting in your chair. Your client wants to look good and wants to like their hair everyday. Your client wants you to teach them. Your client wants you to explain what products to use and how to use them. How do I know? Your client tells me when they have come to see me, asking me what products they should be buying, after leaving your Salon. Let’s be honest here…I fear stylist’s say their client’s don’t have the time because the stylist doesn’t want to take the time.
  • our client’s don’t care what they use on their hair – There are no words to explain the utter idiocy of this statement. Yeah, I said it. First of all, yes they do care. Second of all, if you think they do not care what they use on their hair, as their stylist, you should be explaining to them why it matters what products they use on their hair. Your clients are your advertising. To paraphrase the great Vidal…if they don’t look good, you don’t look good.
Explain what products you are using and how to use them, make this a part of EVERY consultation and/or discussion when your client is in your chair. You must STOP thinking for your clients. Stop assuming anything about them, be it their at home hair care routine or their finances. Making assumptions not only affects your bottom line, it is also a tad insulting to your client. If you have time to keep up with the Kardashian’s, you’ve got time for this. …and so do your clients.

That Girl in the Red Coat