beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

All StyleSign’s point to Goldwell

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Today’s tale is about Goldwell – a beautiful hair care line that offers something for every hair type and every styling issue or demand. Goldwell offers a beautiful array of shampoo’s and conditioner’s for all hair types and hair woes. Today’s focus is on their styling products. Many of Goldwell’s styling products offer shine, color protection and thermal protection. Some  of Goldwell’s styling products are Humidity Resistant (fights frizz) as well, such as;

– Big Finish Volume Hairspray

– Diamond Gloss Micro Fine Shine Spray

– Hot Form Heat Styling Lotion

– Flat Marvel Straightening Balm

– Sleek Perfection Thermal Spray Serum

– Crystal Turn Curl Gel Wax

Over the past couple of  years, Goldwell has also revamped their styling line…before you start to hyperventilate that your favorite product is no longer, calm down and take a breath. Again. Now, as you know my aim is always to educate and enlighten. Below you will find a list of Goldwell products that have  been discontinued and replaced by another. You’re welcome.

– Brilliance Radiant Star. Goldwell suggests to use DIAMOND GLOSS. Same shine as Radiant Star (use sparingly on fine hair)

– Natural Hot Darling Styling Lotion. Goldwell suggests HOT FORM (*NEW) – provides easier shaping, improved heat protection and more hold than Hot Darling.

– Wild Profiler Mousse Wax. Goldwell suggests UNLIMITOR – easier to distribute and more hold than Profiler

– Wild Supervisor. Goldwell suggests SUPEREGO – easier to apply and slightly more hold than Supervisor

– Brilliance Luxury Affair. Goldwell suggests JUST SMOOTH Moisturizing Styling Milk (*NEW) – slightly smoother and softer than Luxury Affair

– Natural Nice Balance Calming Milk. Goldwell suggests JUST SMOOTH Moisturizing Styling Milk (*NEW) – Slightly smoother and softer than Nice Balance.

– Curl Move Control Curl Putty. Goldwell suggests CURL LOVE (*NEW) – More smooth than Move Control and offers a natural shine.

– Wild Composer Styling Gel. Goldwell suggests LAGOOM GEL – Improved heat protection and more hold than Composer

– Wild Hardliner Acrylic Gel. Goldwell suggests LAGOOM GEL – Softer and less hold than Hardliner

– Wild Modeler Shaping Spray. Goldwell suggests BIG FINISH –  Quicker drying speed and more hold than Modeler.

– Natural Lite Kiss Flexible Spray. Goldwell suggests MAGIC FINISH – More hold and gloss than Lite Kiss.

– Natural Flexi Whip Flexible Mousse. Goldwell suggests GLAMOUR WHIP – More hold and gloss than Flexi Whip.

– Brilliance Jewel Shimmer. Goldwell suggests SPUN SHINE -Softer and less hold than Jewel Shimmer.

Goldwell’s Styling line is color coded and displays the hold factor right on the packaging – the higher the number = more hold.

VOLUME line = Silver/Blue packaging

GLOSS line = Silver/Pink packaging

STRAIGHT line = Silver/Purple packaging

TEXTURE line = Silver/Orange packaging

NATURAL line = Silver/Yellow packaging

CURL line = Silver/Green packaging

Check out their website at http://www.goldwell-northamerica.com for great tips and info. on the newest additions to their line.

beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Let’s clarify the situation

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Everyday at the shop I am asked if I carry a “clarifying shampoo”. The answer is always yes. Almost every professional Salon line has a clarifying shampoo available in a retail size. Before I hand it over to my customer’s, I always ask them why they are looking for a clarifying shampoo. The reason I ask is this – many people have been given the incorrect information about clarifying shampoo’s, and you know me, I gotta educate, I gotta enlighten.

Clarifying shampoo’s are exactly that. They clarify the hair – they remove product build up, mineral deposit/build up (from well water for example), and chlorine buildup. Professional clarifying shampoo’s will not lift color, will not make you more blonde or remove your perm. It isn’t recommended to use a clarifying shampoo if you have just had your hair colored – it could affect the vibrancy of the color – try to wait at least a week or two. Some people have been told a clarifying shampoo will help with dandruff, not always the case. Some people may get a build up of product on their scalp, so yes, a clarifying shampoo would work and stop the flakes. If you suffer from psoriasis or chronic dandruff all a clarifying shampoo is going to do is dry you out more and cause more flakes. – check out my blog “Save your shoulder checks for changing lanes” archived April 2012 for awesome products custom made for those issues. Also, some people have been told clarifying shampoo’s will help with an oily scalp. Again, not always the case. Drying out the scalp may cause the scalp to produce more oil. Suffering from oily scalp? – RUSK Purity, Senscience Specialty Shampoo and JOICO Daily Care treatment shampoo are gems!

You may have heard that clarifying shampoo’s dry out the hair. Yes, in some circumstances they can, usually when they are over used, or not a professional salon brand. Being me, I have compiled a little go to list to clarify the situation…couldn’t help myself.

JOICO Kpak Chelating Shampoo – contains a triple action formula that removes mineral deposits, chlorine and styling product buildup while moisturizing the hair.

KMS HAIR STAY Clarifying Shampoo – leaves your hair feeling clean and healthy, not dry or feeling stripped. Gentle enough for daily use *Great for swimmers!

AG Renew – Mild yet massively effective. Cruelty free – they love bunnies

REDKEN Hair Cleanse – formulated with fruit acids to add shine while removing buildup.

SOMA Clarifying Shampoo – Awesome at removing the green chlorine stains on blondes. Vegan, Biodegradable, Alcohol free, Paraben free and Formaldehyde free.

So there you have it. Clarifying shampoo’s may be used once a week or once a month, depending on how many styling products you use, your hair type and how often you wash your hair. It is an awesome idea to clarify your hair before a color service – think of it as a blank canvas for an artist to work upon. Situation – clarified.

beauty, Business, lifestyle, That girl in the red coat, Women

The Heart of the matter

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For those of you who follow my blog, you are well aware that my hubby had a heart attack. The last thing any couple expects, especially at 39. I wanted to revisit my personal tale with you all one more time. We received some terrific news, from three separate M.D.’s, that my beloved is well on his way back to a normal life. The past 9 months have been the greatest of struggles for my beloved, for my family and for me. I won’t get too deep into the details because, not to get all Rhonda Byrne on you, I no longer wish to give the negative any more power.

Over the past months, I have had to cancel plans at the last minute. I have had to say “no” a lot, to a lot of people and occasions and I didn’t always give the real reason, the reason being that my husband didn’t feel well and was in pain. I didn’t always disclose the severity of it all to everyone because it was what was happening to him, I was not going to let it start to define him. There is more to my beloved than his health/heart issues and I was going to do all I could to protect that. I also stayed home because of my lovely daughter. It was bad enough she had to see the initial heart attack. I wasn’t about to leave her home alone with her Dad not feeling well and all that entailed.

The purpose of today’s tale you ask? The point is this – you never know what someone else is going through, so try not to take their actions or their behavior so personally. As I have had to realize in my 41 years, it’s not always about you. A lesson all of us in the beauty biz and retail biz should learn. Sure, there are those who are nasty for the sake of being nasty – those Nellie Oleson’s need our pity, not our anger. I am talking about;

– the woman who comes in looking for Sebastian Shaper Plus and when you tell her it is on order, she looks through you and scowls “what a waste of my time”. Instead of getting upset, I ask her if I can have her number so I can call her when it comes in and I can hold a can for her. In this case, she just looked at me, put her hands down on the counter and said “thank you, that would be so helpful.”. – you see, she was on her way to the funeral home. Her mother had just passed away, and she had buried her brother the month before.

– a woman complaining that all the mousses and root boosts are crap and don’t work in her hair. When I ask her what other products she uses and who colors her hair, I come to find out that she is on chemo and she didn’t like her hair color so she used a box dye and didn’t like that, so used another box dye the next day. I gave her some conditioning treatment samples and explained why it isn’t a good idea to color your hair twice in two days. After 15 minutes, she calmed down and thanked me, and apologized…and purchased some product.

So, the next time someone is being nasty, or plans get cancelled with a reason you feel is an excuse, or your client starts to lose it because her favorite hairspray is on back order, take a minute and try getting down to the heart of the matter. You never know, you may be the only glimpse of kindness that person has seen all day….if they come into the shop with a faulty flat iron in their hand – still be kind. Just be sure to duck.

beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Help Wanted

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Today’s tale is one for all the up and comers in our beloved industry. We are in the business of Beauty. Our customers and clients come to us because they want to look better and in turn feel better about themselves. They look to us for helpful hints and tips on how to care for their hair and to style their new ‘do.

Over the past year I have had many young ladies and gents come through my door asking if I was hiring for the shop or if our Salon would take an apprentice under our wing. For the most part, I had to say no – and not for the reasons you think. I didn’t say no because of lack of business, lack of clientele, lack of budget or because the economy is slow. I had to say no because as I saw it, if they were not able to brush their own hair, how were they able to help our clients and customers with their hair care needs. One young lady still stands out in my mind.

I hear the chirp of the shop’s door chime and look up to see a young woman wearing jogging pants, an over sized jacket, no makeup applied and her hair in a messy ponytail. “I just finished school and I need my hours…do you guys take apprentices?”. It was at this moment I decided that I was gonna change her life.I took a breath, put a smile on my face and crossed my fingers that the demo flat iron beside her would not become air born. I asked her where she went to school and I asked her if part of the curriculum focused on how to apply for a position in a salon. “Not really” she answered. I let her know that we were  not looking for an apprentice at the moment, but I would take her resume. I also asked her if she had a minute to chat. She said yes. I asked her if she loved doing hair or just liked it. “I LOVE IT!” she exclaimed. I told her I was happy to hear it, because it is a lot of hard work and long hours, but if you love it, it’s all worth it. I then asked her if I could give her a few tips. I let her know that our industry is a visual industry, that being said, she must always look like she is ready to cut/color someone’s hair. I let her know that she needs to have her hair done and a little make up applied – even if it’s just lip gloss. I let her know of Salon’s in town that I had heard were looking for apprentices and told her to go home an do the following;

– call the Salon you are interested in and ask to speak to the manager and ask to make an appointment to come and see them. * Shows professionalism and shows you understand their time, as yours, is important.

– have a shower, do your hair and apply a little makeup. You need to look good and smell good. *think about it, would you want to get your hair done by someone who’s hair was not tidy and they smelled like the gym?

– dress appropriately. Put on a nice pair of pants and a nice shirt – preferably black. (black compliments the client – puts the attention on them). *make sure the pants are clean and the shirt is pressed

– bring your tools along. You never know, you may be asked to give a cut so they can see your technique and composure around their clients.

I let her know you only get one chance to make a first impression, and that most people wouldn’t attempt to see past the jogging pants and wouldn’t give her the time of day. I then told her one of my favorite sayings “when you know better, you do better. So now, you will do better”. She laughed. (whew…thank you Maya Angelou and the powers that be that left the flat iron in it’s place).

After she left I found myself thinking about how we are not educating the up and comers. Sure they are learning cutting and coloring techniques, but these alone do not a stylist make. Students need to be taught customer service skills, interpersonal skills, how to communicate with their potential boss and coworker, how to sell retail product to their client sitting in their chair – they need to be told how to dress for their interviews and in turn for their career. Listen, I am a mother of a teenage daughter so I know you cannot guarantee what you have said has been heard nor can you guarantee what you have taught has been learned. What I do know is this; not educating students and giving them all the tools they will need if they choose to get ahead is, well, cruel and setting them up to fail. Plain and simple. Starting out in this industry is hard enough, and brings out it’s own road blocks, emotionally, physically and mentally. How about instead off adding another roadblock we give them the green light.

beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women, writing

Uh oh…you thought my civility meant softness

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As you know, I manage a retail shop/Salon. I love my job. I get excited when I have helped a woman love her hair. Yes, I am 41 years old and I will clap my hands and exclaim “YAY!” when a client thanks me for introducing them to the product that saved their hair, be it KMS HairPlay Molding Paste or SOMA Solace. I show my excitement. I giggle. I clap. If they are a regular customer and we have a good rapport, I even hug. I also show my genuine concern when a client is not happy with a product. I listen to their frustrations. I clarify what exactly was the issue with the product. I ask them how they are using the product and help them figure out if it is the right product, just being used incorrectly, or if there may be a better product for them. I say please. I say thank you. I make eye contact. I also, on some occasions, must keep my cool and stand there as someone loses their cool. Of course sometimes I have to duck – flying flat iron – enough said.

The reason I gave you all a fly on the wall glimpse into my daily life is this – to prove, once and for all that being a happy, positive person does not mean you are stupid and have your head in the clouds. That having manners does not mean you are fake and trying to impress everyone in the room. That keeping your cool while someone is losing it does not mean you have no back bone.

Every once and a while I meet someone who takes one look at me with my blonde hair and big earring and high heels and decides what ever they are gonna decide about me. After they speak to me for a few minutes I seem to hear the same things;

– “I thought you were going to be a snob” – because I said please and thank you and had so much manners. (actually said to me…yep.)

– “I thought you were a diva!” – because I like my bling. (I would so bedazzle this post if I could.).

– “I thought you were too young to know anything about this stuff” …thanks for the genes Mom & Dad

– “I’m sorry”. – said to me after I asked if they were going to calm down or did I need to call the police. Yep, a grown woman lost her shit because I wouldn’t take back a flat iron that had no receipt, no box, no proof of purchase and had a broken plate, which after the threat of police (from your truly) and apology for throwing said flat iron (from said crazed customer) she admitted she dropped it on the ceramic tile floor in her bathroom.

The point of today’s tale is this; be kind and never assume anything of anyone, good or bad, beautiful or ugly – in the end they will show that themselves.

– If you are fortunate enough to meet someone who is kind, do not treat them like they are simple and stupid because they offer their kindness. (see above title)

– When you see someone excited about something, join in the excitement, don’t roll your eyes and tell them “to grow up”.

– When you see someone, lady or gent, impeccably dressed, compliment them. Do not scowl at them – they are not trying to “out-do” you – that’s your problem honey, not theirs.

– When a woman has her hair done, make up applied and is wearing heels, it does not mean that she is after your man, or that she is a bimbo without a brain, or that she is craving attention. Maybe, just maybe, she likes herself.

– When you are talking to a sales person, do not belittle nor berate them. It makes you a bully. A bully picking on someone’s child.

…oh, and never mistake civility for softness.

beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women, writing
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Today’s tale is short and sweet, like yours truly. After you read it, you will see why. Quite honestly, I find myself at a loss for words. I am all about new techniques and trends. Some are so cool I cannot wait to try them. Others, well, I will leave it for others to try and enlighten me afterwards. My aim is always to educate and enlighten so here goes.

So as I was surfing the web this morning I came across a new trend that has begun in England and is making it’s way across the pond. Downstairs Dye job. Yes, you read that right, Downstairs Dye job. (For more info. check out http://www.NYMAG.com  The Cut). It seems that women not only hate the pesky grays popping up on their heads, it is becoming an issue south of the border (and I don’t mean Mexico). I never realized this was an issue…gives “my roots are showing” a whole new meaning, and visual for that matter.

I know. Right now you have just crossed your legs and said “ouch” aloud. I know I did. The thought took  me back to the day I accidentally used Kleenex with menthol when the toilet paper roll was empty (kids). Let me tell ya…you NEVER forget that sensation. From the info. I have read, you can uncross your legs. It seems the bleach used is similar to the bleach used to lighten facial hair, and mixed with certain oils that don’t sting. Your southern belle can be dyed to match your northern ‘do. You can also choose a design for artistic flare; a heart, a star, an eagle, a beaver …couldn’t help myself.

So now not only can your shoes match your bag, the carpet upstairs can match or compliment your carpet downstairs. ….that’s all I got.

Gray coverage?

beauty, Hair Care, health and wellness, Uncategorized, Women

Gonna Moroccanoil your world

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At least ten times a day I have the same question posed to me “Do you sell Moroccanoil?”. The answer is always yes. Moroccanoil is a beautiful product and it sells itself – a perfect blend for any Salon’s retail shelves. Moroccanoil has an array of products for every hair type and hair woe. I have found that many of my customer’s have been using the wrong product, so they aren’t getting the results they had hoped for, so being me, I have compiled a little list of the best sellers (at our shop) and a little ditty explaining their features and benefits.

Curl Defining Cream – brings definition to curly/wavy hair. It’s heat activated technology provides intense conditioning and activates curl memory. *Keeps hair bouncy and helps to control frizz.

Curl Control Mousse – AWESOME for curly and tightly spiraled hair. A lightweight hold that seals in moisture and keeps out the frizz. *Control without crunch – looks soft and natural.

Intense Curl Cream – an ideal leave in conditioner to keep natural curl/wave. *No sticky residue

Restorative Hair Mask (orange lid) – a 5 -7 minute conditioning treatment that infuses protein back into the weakened hair shaft. *Awesome for thermal/chemically damaged hair.

Intense Hydrating Mask (brown lid) – a conditioning treatment that deeply hydrates and conditions. Dramatically improves the texture of the hair and improves the elasticity and shine. * Ideal for thick hair

Weightless Hydrating Mask (white lid) – much like the Intense Hydrating Mask (above) * Ideal for fine hair

Moroccanoil Treatment – an alcohol free and residue free oil that blends beautifully with other products. Helps to speed up drying time and reduce the look of flyaways and frizz. Morocannoil Treatment absorbs instantly to fill the gaps created by heat styling and environmental damage. * can be used on towel dried hair and after styling to seal ends and add some shine and smoothness to the hair. * Also available – Moroccanoil light for very fine hair.

Frizz Control Spray – a weightless spray that is humidity resistant. This gem is great for all hair types and all seasons – eliminates frizz in the summer and eliminates static in the winter!

Luminous Hairspray – A medium hold hairspray that adds shine and blocks out the humidity with it’s humidity resistant formula. Also available in a Strong hold factor.

Moroccanoil offers an array of shampoos and conditioners for every hair type, from fine to thick, damaged to dry. All are Color safe and sulfate, phosphate and paraben free.  Check out their website http://www.moroccanoil.com for more info. and great styling tips. Once you have smelled this product, like most clients and customers,you will want to have it, it’s a done deal. You will be holding the bottle in your hand and find yourself saying, in the infamous words of Dorothy Boyd in Jerry Maguire “You had me at hello.”.

beauty, Business, communication, Hair Care, health and wellness, Uncategorized, Women

Immersed in Bain de Terre

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Over the past months I have had many women come through the shop’s door looking like they have just lost their best friend. They wander up to the shelves and with a heavy sigh utter “I knew it. It’s gone.”. This is when I step in. “Can I help you find something?”. “I doubt it” is what I usually hear. “I liked the Bain de Terre Magnolia spray but it isn’t made anymore. I can’t find it anywhere.”. It is at this moment I am about to become their best friend. You see, Bain de Terre has updated their packaging, so the products are still available. I take my customer over to the new display of her Bain de Terre favorites and give her a can of the Magnolia Thermal Iron Protector in it’s new silver packaging. (The new packaging, by the way, is fabulous!) You would have thought it was Christmas by the smile on her face.

Bain de Terre is a beautiful hair care line. A hidden gem if you will. Their website – http://www.baindeterre.com is a terrific website, which offers how to’s, explains what products are best for each hair type and gives a complete ingredient listing for each product. Bain de Terre has updated their packaging and now their selection of Shampoo and Conditioner is paraben free and infused with argan oil & monoi oil – the result? Smooth, soft, silky lavish perfection. (* monoi oil – a known natural skin and hair softener)

Bain de Terre is a popular seller at our shop, so I have compiled a little list of the popular products at our shop; ( put it this way, I have seen grown women pout when a product is out of stock).

Magnolia Thermal Iron Protector – An awesome flat iron spray. It is an aerosol, fast drying with a light hold and a 24 hour humidity blocker. Offers heat protection up to 450 degrees Fahrenheit for those of us who crank up our flat irons.

Jasmine Blow Dry Smoothing Cream – An awesome styling agent to fight frizz. This light weight, heat activated cream reduces breakage by over 70%. (and it smells terrific). To be applied before you blow dry.

Recovery Complex Anti Frizz Serum – a weightless serum that repairs, eliminates frizz and creates instant shine. It is alcohol free, Paraben free and color safe. It can be used before blow drying or can be applied after styling is completed to smooth out ends or to add some shine.

Bain de Terre has a few new additions to their product family;

The Purite Line – consists of a shampoo, conditioner and serum. It is free of sulfates, parabens, formaldehyde, colorants, Gluten, mineral oil and phthalates.  Available in;

Moisture Repair – doubles the strength of the hair

Color Protect – locks in color = healthier color, color brilliance wash after wash.

Another addition to the Bain de Terre family;

Macadamia Oil Nourish Shampoo and Conditioner – paraben free and restores the health of fine to normal hair types.

Argan Oil Sleek and Smooth Shampoo and Conditioner – paraben free and creates a sleek, smooth glow for thicker/coarser hair.

A tip from That girl in the red coat – when looking for your favorite product and you cannot seem to find it anywhere – always check the product’s website. Most websites will offer details of new packaging, discontinued product listings, and store/salon locator’s of where to buy your favorite product. So before you believe the person who tells you something is discontinued, check the website, or check back with me, that girl in the red coat. I got your back.

beauty, Business, communication, Hair Care, health and wellness, Uncategorized

Was it good for you?

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“So…is this product good?”. A question I hear at least ten times a day. All professional salon products are “good”. Are they all good for your hair? Now that is the question.

I am a firm believer in the client/customer consultation. Not only while you are sitting in a stylist’s chair but on the salon/retail sales floor. Most people who venture into a Salon for hair product either have no idea what they are looking for or have been given the wrong information about the product that they think they want for their hair. Maybe their best friend loves it, or they read about it on the internet or saw it on You Tube. This is why a consultation is needed, asking your client/customer the right questions to be sure they are getting the right product and will continue to love their hair or if you are lucky…to help them begin to love their hair. (The best feeling…watching someone’s eyes come to life as they picture having great hair.).

The major reason most people think a certain hair product is “crap” (their term…not mine) is because they are not applying it properly or because it is the exact opposite of what they want.

– A woman tells me Joico Erractic Clay is horrible and doesn’t smooth her hair at all. This woman has a shoulder length bob. Joico Erractic is an AWESOME Molding clay, meant for texture and spiky, fun looks. You see her friend raved about it so that is why she bought it. When I asked what her friend’s hair was like I found out her friend had short spiky hair. Once I explained why her friend may have liked Erractic so much, I showed her the Joico Kpak Smoothing Balm. It is meant to be put on damp hair before blow drying to smooth the hair and it is humidity resistant so it helps to combat frizz. I explained what humidity resistant meant (seals hair cuticle shut) and why it is important to look for that when wanting to achieve smooth frizz free styles. Now she knows Joico is a great product line with something for everyone.

– A woman tells me that the OSIS hairspray doesn’t hold at all and she hates it. So I ask her which hairspray she is using. (OSIS has 3 aerosol hairsprays).  It turns out she was told by her stylist to use OSIS Elastic which is a soft hold hairspray. This woman wanted a firm yet workable hold. I told her she needed the OSIS Session hairspray – awesome control and she would be able to brush her hair afterwards. She came back the next week and bought some for her mother.

– A mother and daughter come into the shop. The mother is at her wits end because her daughter’s hair is fried. I mean fried. So I ask what has she been using on her hair. I am told “only professional products”. I ask if she uses a flat iron and am told she does, everyday. I ask what, if any product does she use on her hair before she uses the flat iron. I am told she uses an oil. BINGO! I have their answer. Someone, somewhere started to tell people to use an oil on their hair before they flat iron. This is a MAJOR NO NO. Most oils do not have any thermal protectants so in essence, when using an oil on dry hair before you flat iron, you are cooking that oil into your hair. The result – fried, singed hair. Always use a flat iron spray, or at least read the bottle and make sure it states to use the product with thermal appliances or that the product is a thermal protector.

What I am getting at is this, we need to pay attention to our clients/customer needs – this is for stylists, owners, reps and sales people alike – we need to ask them questions. We need to find out what their needs are and what their goals are, what they imagine for themselves, how they picture their hair and their style. We need to be up to date on our product knowledge. Product knowledge classes are free. Pick up a bottle and read the label for goodness sake’s. Remember that thing that you used to see at a store…someone actually helping their customer…it’s time to bring the past to the present.

beauty, Business, communication, Hair Care, health and wellness, Uncategorized

A conversation between two people

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As you know, I manage a retail shop/salon. I have been in the customer service/sales industry for over 20 years and in the beauty biz for over 10 of those years. With today’s tale, it may seem like I am giving off the impression that I am the “guru on the mount” of  customer service and sales and that is not my intent. That being said, I am good at what I do. Yeah, I said it. I know my product. I keep myself educated on the newest products and the newest trends in hair. I am not only my customer’s sales person – I like to refer to myself as their assistant buyer. I help our customers and clients make the proper choice for their hair care needs – be it a flat iron or a hairspray. I, like my blog, try to educate and enlighten.

Today’s tale is for salon owners and stylists. It is time to bring back customer service. It is time to bring back the sale. Bringing back the sale doesn’t mean you sell your client /customer the product that makes you the most profit and take their money. It means that you engage your client/customer. Ask them questions. Have a conversation. Find out what they are looking for, or not looking for. Ask if they are still happy with their hair, if there is something they would like to change. Find out what products they have at home and how they are using them. Seriously – it is just a conversation between two people – you do it all day long.

In our shop/salon, we sell over 25 different professional lines. We don’t carry all the lines, so on occasion I will have a customer looking for a line we don’t carry or maybe it is temporarily out of stock. When that customer asks for a line I don’t carry, I always ask them about the product they were looking for. Why you ask? If you are asking that question you have just solidified my point about customer service – back to the question. I ask them about the product they are looking for because I may have a similar product from another line that they may like. An example – Sebastian Craft Clay and Joico Ice Erratic are quite similar in texture and hold. The point is this, know your product. With proper product knowledge you can educate your customer. Take the time to tell your customer how to use the product, how much or how little, in wet hair or dry. Many times the customers I speak with have the right product, they aren’t using it properly because their stylist didn’t teach them how to use it.

Everyone wants to look good. No one wants to be standing in their bathroom hating their hair because of the product in their hair and we don’t want them hating us because we didn’t explain how to use the product. That’s right folks – while looking at their bad hair in their reflection – they are blaming their stylist or the person who sold the product. It’s true – you know you have done it too – we all have. Always be sure to ask;

– how do you like to style your hair?

– do you blow dry or air dry your hair?

– do you like to use a  brush while blow drying?

– have you used a chemical straightener?

– do you have a flat iron?

– do you want volume or hold or both?

– what products have you used? How are you using them?

Asking these questions can help you pinpoint what your customer/client is looking for. They may already have what they need at home and may not need to purchase anything that day. Guess what? By being honest and listening and educating them, you may not have made a sale but you have earned their business.