Beauty, communication, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Christmas Presence

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As I sit here, snow is falling, Christmas carols are playing on the radio, lights are twinkling on the tree and my loved ones are safe and snuggled under warm blankets watching a movie. I am relishing the peace for it is the middle of December, which for any of us in the service industry/retail sector, we know is the beginning of the craziest, busiest time of the year. I have been working the Holiday/Christmas season for over 20 years, and have seen it all, from mothers beginning to cry because the antlers that their child needed for the Christmas pageant broke and are now out of stock to husbands panicking that the KMS gift pack their wife wanted is no longer available and he can’t go home without it. I have seen grown women lose it over the fact the newest red holiday shade of polish is sold out and have had a grown man throw a flat iron at me because I wouldn’t return it for him because he didn’t have a receipt, or the box for that matter. One commonality I have always found – too many people are concerned about their Christmas presents instead of their Christmas presence.

Last year I wrote of the pressure women (and gents…mostly the ladies) put on themselves over the holidays (see link below)

https://thatgirlintheredcoat.com/2012/12/03/its-time-to-paint-your-own-picture/ .

I told a tale of letting go and easing up on yourself and your loved ones. This year, my tale will be one of presence. Too many of us are not present, in our own lives, in the lives of our loved ones, in our conversations, hell, even in our driving. We are getting so caught up in the idea of the perfect gift and the perfect dinner that we aren’t even able to keep up with who got who what gift and cannot even remember what that perfect dinner tasted like. Being me, I have compiled a little list, a how to for the holidays if you will.

– When you are out shopping with your child and they stop at the big tree in the mall exclaiming “WOW!!! It’s so pretty!” instead of yanking their little arm and scowling “yeah, yeah…lets go!” stand with them for a minute and agree with them. Take the few seconds, take a breath and make a memory.

– We all have those friends/family members that need a Santa picture. Here’s the deal, if your child doesn’t want to sit on Santa’s lap, don’t make them. Stand beside Santa holding your child, or forgo the picture all together. Your loved ones will survive a Christmas without a Santa photo. I know mine have. *Think about it…all year we scold “don’t talk to strangers” then force our kids to talk to  a stranger AND sit on his lap…no wonder there are so many tears.

– When you are shopping and a sales person asks if you need a hand, let us help you.  Let yourself be helped, it will ease the stress that you can’t find what you are looking for, and if by chance it is out of stock, we can let you know when the product is arriving and can call you when it arrives. …oh, for me, please do not say “already got two!” when we ask if you need a hand – trust me, we have heard it.

– Be kind to the cashier. She has been standing there for hours, has 5 more hours left of her shift and only gets a 30 minute break during an 8 hour shift, having to deal with people yelling at her for things she has no control over, like the debit being down, or a product being out of stock, or being yelled  at by a manager because she said “Merry Christmas” instead of “Happy Holidays”. – the latter happened to yours truly…I kept saying Merry Christmas.

– If your family doesn’t like turkey, you do not have to have it for Christmas dinner. It’s okay. The ghost of Christmas past, present and future will not haunt you. Make a meal that everyone enjoys, that you enjoy making. Trust me, I know of what I speak. I tried to do the “Christmas dinner with all the trimmings” and the whole day with every dish I prepared all I thought was who wasn’t going to like what and that I was disappointing Martha Stewart. This year I am making quesadilla’s. They are always a hit, everyone loves them and I spend less time in the kitchen and more time in the living room with my family.

– When you are getting your groceries, give to your local food bank. Many grocery store already have prepacked bags of food ready to give. Most packs cost $4.99 (the cost of your two morning coffees on your way to work)  and can give a family more than one meal. It’s a win/win, a mother will be able to make a meal for her child, and your child got to see their mother help her.

– Always give to the Salvation Army. The Salvation Army does more than you can imagine.

– Try not to complain so much about having to go to your Mother’s/Father’s house…again. Many have lost a parent, or both parents and wish that they had to sit through another conversation about how “easy we have it these days”.

This season, take it easy on yourself. Take it easy on your loved ones, for it is not their fault you are stressed that what you wanted to buy them is no longer available. Take a breath. Take a friend a coffee. Give to your local food bank. Make your hubby his favorite treat. Teach your child how to make cookies. Send a Christmas card or a text out of the blue. Smile as you pass people on the street or in the grocery aisle. Your Christmas presence will mean more to many than your Christmas presents will mean to one.

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Balancing Shampoo can only do so much

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At least once a week I seem to have the same conversation, with a new customer or with one of my regular customers or a client from the Salon. It usually goes something like this… “since I have had my baby, my hair just isn’t the same”, or “ever since I started this new medication, my hair isn’t the same”, or “how is it that my Mother is sick, but my hair is the hair that is falling out?”. Hormones, medications and stress can and will affect your hair growth cycle, unfortunate but true. It’s okay. It will be alright. Step away from the kitchen scissors and your hand held mirror, step away from the phone to make an appointment to chop off all your hair since all hope is lost, for all hope is not lost. A little knowledge goes a long way, and being me, I always want to educate and enlighten.

For my new moms out there – first and foremost – you rock! You do. Being a mother is the toughest job in the world, the most rewarding, still the toughest. I am here to tell you that it is okay to be upset that your pregnancy changed your figure and your body. I am here to tell you that every new mother, I mean EVERY new mother has had that moment when we look in the mirror at our once shiny tresses that are now matted and tangled and feel like “What’s the use. My hair will never be the same”. I am here to tell you that yes, your hair may never be the same, but it can be just as great, or better. First of all, be patient. Your hormones are all over the place as is your diet because you are a little busy with your new bundle of joy. Usually after 6 months your hair will start to behave itself again. If not, ask your stylist for an appointment for a consultation, to go over the issues you are having with styling and managing your hair. You may just need a trim, or your color freshened up. Sometimes a conditioning treatment does the trick…Joico’s Kpak Revitaluxe…you’ll hear angels. Also, have a chat with your M.D.. You may be low in certain vitamins and a vitamin supplement is all you need.

As for medications, many can affect our hair and the growth cycle of our hair. Yours truly is on thyroid medication and when my levels are off, so is my ‘do. The texture of my hair changed, my hair took color in a totally different way and a little thinning happened for a while.(always the hair, never the hips.). Once my M.D. & I figured out what dosage was best for me, my lovely locks returned. I also, much to my chagrin, changed the way I was eating. Lowering my caffeine…yes lowered…lets not get silly, cutting out the junk, like pop and chips and eating well has helped my hair, my skin (and my ass). When starting any new medication, ask your M.D., nurse practitioner or pharmacist about possible side effects, about changes in hair or skin. Many medications are going to affect our hair, but if you know that your medication will affect your hair, you can start preventive maintenance on your lovely locks. * Always let your stylist know of any changes in existing medications or if you are on a new medication – it could alter your color/chemical process.

When a loved one is ill, it is more stressful than when we are the ailing patient. As for stress, I wish I had a better answer for you. Stress is a bitch. Yeah, I said it. It is one of those things in life that likes to pop up at the most inconvenient times. Not only can stress make you yell at your purse when you drop it in the driveway or have a argument with your hubby over the difference between “beige” and “natural beige” sheet sets,  stress can also interfere with the growth cycle of your hair. When we are stressed, one of the things our bodies will do is produce more testosterone which in turn the body turns into DHT (dihydrotestosterone) which is a major component in hair loss/ thinning. I am not going to tell you “so, don’t stress so much”, because, well, that makes me sound stupid. What I will tell you to do is to try not to stress as often. Take a look at your day and choose your battles accordingly. Your mother is ill – you can’t fix that. Give her your love and support and a few giggles. Your hair is starting to fall out – this can be fixed. Got one word for you – Nioxin. Check out their awesome website http://www.nioxin.com . Psstt… Mario Lopez is their new spokesperson…he is nice to look at…actually… after looking at Mario I bet your stress level drops.

I have been a new mom, I have gone through the hair woes of medication interactions and have had the stress of ill loved ones. One thing I know for sure is once you begin using the correct professional salon hair care products, although your hair may be different, you will once again love your hair.

Beauty, Business, communication, entertainment, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of truth – Part 9

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Yes ladies and gentlemen, boys and girls, it is time for that girl in the red coat’s tales of truth. A few months back I decided to change my “tales of truth” series to “full moon monthly” but with the holiday retail season in full swing, I have decided to bring back my original title, since full moon daily, well, doesn’t make sense and may disappoint certain internet users…wait for it…there you go. On with my tales of truth.

“Do you work here?” – a question posed to me as I am pricing and setting up our Christmas display of nail polishes and hand creams, while wearing my shirt with the Salon’s logo. “Yes, I do. I am the manager. Can I help you?” to which she answers “How do I know you are the manager?”…..sigh

A woman comes in asking if I carry Nioxin. I let her know that I do and that I carry the complete line. ( *a GREAT hair care line for anyone suffering from hair loss – check out http://www.nioxin.com – Mario Lopez is the new spokesperson – he is nice to look at…) As I show her my Nioxin display she tells me she just saw it at a department store for $10 less. “That sounds like a great deal, be careful though. When you see professional salon products at the department store it is diverted stock, so you cannot be guaranteed you are getting the real deal. We don’t know what is in those bottles or where they came from.”, to which she said “Oh yeah! Well….how do I know where your product came from huh?!”. – still find it amazing that a 50 year old woman reverts back to school yard tactics. I took a breath and told her I deal directly with the company that supplies Nioxin and I have the invoices to prove it to which she said “Well, I’m going to call Nioxin to find out if you are telling the truth!”, so I gave her their number.

As I am sitting at the front desk merrily humming along to the Christmas tunes echoing from the radio and making up some festive display signs, I hear the chirp of the shop’s door and before I can raise my eyes a woman is leaning over the counter and is about 5 inches from my face “CALL ME A CAB WOULD YA?”. I roll back on my chair – my savior from the close talker. “Pardon me?” I ask. “I need a cab. I just got out of a cab and I need another one.”. Alrighty. So I ask if there is a cab company she prefers to which she says “any one but the one I just used.”. I ask which one she used and she said “the one with the white signs”. …in my town, all 3 companies have white signs. So, I flip through the yellow pages, say a prayer and hope I choose the right cab company. As we are waiting for her cab to arrive, as she darts from my counter to the front door every 10 seconds awaiting her new cab, I was fortunate enough to get to hear all her lovely views on humanity, from cab drivers being lazy to her landlord being an ass to not giving to the Salvation Army because it’s not her fault that people are homeless. I went to correct her, then I remembered, you can’t fix stupid.

The phone rings. I answer with my standard cheery greeting.”Umm,,,yeah…like do you have anything that with help my friend’s hair?”. So, I ask what seems to be the issue with her “friends” hair. “Well….I…I mean she dyed it and it kind of looks funny.”. So, I let her know that I can’t give out color advice, especially over the phone and that I can’t see her “friends” hair. She offers to explain the color to me. I let her know it is best to come into the shop and I can introduce her to one of my stylists and we can go from there, to which she replies “How about I text you a picture of my hair…I mean my friends hair, ‘cuz thats what I did last time and you guys told me what to do”. This is how I found out, and then she found out, she had called the wrong place. ***IMPORTANT TIP*** Never, I mean EVER, take color advice over the phone. Until a stylist is applying color onto your hair, there is no way possible to know what is going to happen to your hair or how that color is going to process. Sure , in theory someone can guess at what will happen, but until it is being applied, there is no sure way of knowing.

A woman, whom I have never met, came into the shop and actually said “I need to pop into the grocery store…can I leave my son here with you? It’ll only be a minute.” …there are no words.

I have a bowl of candies at the front desk for our customers and clients. It is usually filled with Jolly Ranchers and Starburst. One day I didn’t have time for my usual stop for my candy pick up so while I was getting supplies for the shop I grabbed some flavored Tootsie Rolls since the store I was at didn’t carry Starburst. Later that morning as I was ringing through a customer, she made sure I knew that she was quite disappointed in me and my service because I no longer had Starburst in my candy dish and she was looking forward to one. Note to self – always have Starburst.

With that holiday season in full swing I am sure I will have many more festive tales coming your way.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Arrival

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“…and if I had to give you more, It’s only been a year, Now I got my foot through the door, And I ain’t goin nowhere, It took a while to get me here, And I’m gonna take my time, Don’t fight that bullshit in your ear, Now let me blow your mind.” – Let me blow ya mind – Eve featuring Gwen Stefani

Today’s tale is a personal one Beauties…more product reviews and tales of full moon adventures are on their way. Today, I feel this tale must be shared.

On November 10th, 2013, I attended the Contessa’s, the Academy Awards of hair if you will. As I described in my tale The Contessa and the castle,

The Contessa and the Castle

it was a night I will always remember, from the gorgeous hair creations and all the beautiful creativity that surrounded me to feeling like I belonged, that people “got me” and appreciated what I had to offer. It wasn’t until a few days later that I realized something else that magical evening had bestowed on yours truly. It was the first time that I can remember I wasn’t worried about what I looked like or how much I weighed. I was truly present in every experience, in every conversation, in every moment.  When I came to this realization, my eyes welled up a bit….thank goodness no one was in the shop. When I got home that night, I went through my photos of that night and I liked every picture of myself. I actually drove down to my parents house and when I was telling them about that evening, my mother told me that I looked like I did when I was a little girl, smiling, eyes shining and having fun without a care in the world. I can hear some of you now “Why is she going on about this?”. Good question. Here’s the answer/reason for the glimpse. There was a time when yours truly wouldn’t go out with her friends because I thought I was too fat. There were party’s I didn’t attend because I didn’t think I was pretty enough to attend. There was a time I thought I was too ugly to go see Phantom of the Opera. My hubby (then my boyfriend…proof it is love) had to drive me to my parents house to calm me down. I got in the car and full on freak out began – my hair was wrong, my dress was wrong, my face was wrong. (yeah, yeah, I know…the phantom was burned and covered with a mask and I thought my face was wrong.). So, not giving my looks and weight a second thought and liking my picture…it’s kind of a big deal.

At first I thought this new found self love was because I am now in my forties. Then I thought it was because I have had a hysterectomy – having the stupid cut out as the women in my clan like to call it. It was driving home from the grocery store, rockin’ along to the song mentioned above that I got it. My new found self love is because I am following my passion. I am being true to myself and in turn, true to everything I do and everyone I love. In less than 2 years, that girl that thought she was too fat and too ugly has a beauty blog following, has been and is being  featured on http://www.salonmagazine.com and is a contributing author to http://www.hairstyle-blog.com., so yeah “I got my foot through the door and I ain’t goin’ nowhere”. Yeah, it took me a while…about 30 years…but I got here. You can get here too.

As women , for some insane reason, we think we can’t be self fulfilled and be a good wife, mother or friend – take your pick. I am here to tell you that you can. Actually, not being fulfilled, not following your passion or your drive is exactly what will have a negative impact on your marriage, your family and your relationships. Now, before you go and pack your bags and tell your family “See ya! the towels are in the dryer!”, calm down. Treat others how you want to be treated – their time is just as important as yours, their dreams and hopes are  just as important as your own.

Find what make you happy. YOU happy – not your mother, your spouse, your partner, your nosey neighbor, YOU. From getting that pixie cut you have always wanted to buying  that flat iron so you can finally have calm to your curls. Becoming the blonde you always felt you were to tinting your eyebrows. Becoming the owner of a shop you have always envisioned in your head and have the sketches of the floor plans tucked away in a box in the attic to becoming more present in your life, in the conversations with your loved ones, in the moments of your day. When you are living the life you are meant to live, slowly but surely, things will fall into place, and it’s gonna blow ya mind.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

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Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, entertainment, Fashion, Hair Care, That girl in the red coat, Uncategorized, writing

The Contessa and the Castle

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Today’s tale is one of a personal nature. Today’s tale is for all the Beauties who are chasing their dreams and feeling like they are on a treadmill. Today’s tale is to reassure you all that when you follow your passion and listen to your own voice, the path towards your dreams will reveal itself  to you. On November 10th. 2013, yours truly had a moment. Actually, more like 100 moments. The powers that be and my lovely rep. Melodie from Piidea Direct shone a light my way and invited me to attend the Contessa’s. – for those of you not blessed to be in the Beauty Biz – being invited to the Contessa’s, in my eyes, is like being invited to the Academy Awards.

gala-contessa

First of all…HELLO! I was invited to the Contessa’s! Second…I was to stay at the Westin Harbour Castle….Hair, Beauty, Contessa’s and a castle…oh my! It was also my chance to meet the online editor of  www.salonmagazine.com –  Jillian Wood – a woman for whom I will be forever grateful, for she noticed my blog and in turn asked if I would share my Salon tales on their website – a day I will always remember and cherish. (little did she know that I every time I read Salon magazine I would say to whomever would listen “one day maybe my blog will be a part of this magazine”.). Jillian – Thank you.

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We arrived mid afternoon to a warm welcome from our valet. (I highly recommend valet service – for $10.00 more your vehicle is taken care of and you don’t have to walk a Toronto city block in stilletto’s.). Check in was a breeze and all the hotel staff were very professional and helpful. Warm welcomes and smiling faces at every turn. Fast forward to 5:30 p.m.. As I rode the elevator down to the lobby I couldn’t help myself and contain my giggles. As the elevator doors opened, the smell of cologne, perfume and hairspray filled the air…I was in heaven. At every turn I could see great shoes, beautiful dresses and ensembles and the most awesome hair styles. It was living and moving art in motion. I had arrived. I was surrounded by men and women who got me, who loved hair, who got giddy over a new curl or styling technique. I was surrounded by men and women who saw the beauty in the abilities of their fellow stylists, managers and educator’s, and celebrated it. I was honored to be seated at the ISO table, right up front with a perfect view of the main stage. (moment number 55…but who’s counting).

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The award ceremony was filled with cheers, music and great stage shows, my words cannot do it justice. Check out http://www.salonmagazine.com to see the webcast brought to us by CND Vinylux. After the celebrations ended at “The Castle” as I like to call it, a new celebration began at Brassaii night club for the after party. As for the after party…well…what happens at the after party stays at the after party.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Be the star you wish upon

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Over the past weeks I have met many women who have all said the same thing “Oh, I could never do that!” – from leaving their resented career to follow their dream to coloring their hair red, like they always dreamed. One woman stands out the most. She came in the shop looking at the demo display of flat irons. I went over to her and asked if she wanted to try one, to which she answered “Oh no! I am just looking. I am too stupid to work one of these things. I am looking for my daughter. I’m too old to care about such things.”. I just stood there for a moment, feeling so sad for her. I think I actually frowned. Being me, I had to say something. So I took a breath (said a silent prayer to the powers that be the flat iron would stay on the table) and asked her why she thought she was too old to care about her hair. I told her I thought she had lovely hair and if she straightened it, it would look even better. She just stared at me. I asked her if she ironed shirts at home. She did. So I told her “Honey, if you can iron a shirt, you can flat iron your hair”, to which she laughed. I asked her if I could show her how, she nodded and smiled. After I finished one side of her head, I gave her the iron to do the other side. When she was done, she stared at her reflection and said “I haven’t looked like this in a long time.”. We got to chatting and I came to find out she left University to get married and have a family. She had always wanted to have a shop of her own, but thought she had missed her time, that all she knew was how to be a mom, that it was too late.

As women, we’ve all been there. So have the Gents. We have all had the moment when we realize that 15 years have passed and not much has changed and for some reason, at that exact same moment, we think that  it is too late to do what we always wanted to do. We have been going through the motions, changing diapers, balancing cheque books, cleaning the gutters, keeping our son’s out of jail and our daughter’s off the pole (yeah, I said it) and forgotten about ourselves, from our dreams to our roots. – back to the tale at hand. I smiled at my customer and told her it was never too late to which she responded “easy for you to say, you are young”. I told her I was 41 to which she responded “So am I.”. I smiled again and handed her my card. (it’s a lovely card…my That girl in the Red Coat card. Check out my Facebook page to see it). I let her know That girl in the red coat is my blog. I let her know that I had wanted to write a blog for years but was too afraid of what people would think, too afraid it was too late. I let her know that once I let go of the fear and allowed myself to focus on myself that a whole new world opened up to me. (….now you have the  Aladdin theme in your head…sorry).  I let her know that all those slogans plastered all over Facebook and Pinterest are true – follow your passion, thoughts become things, that good things happen when you work your ass off and never give up. I let her know that I may be a girl standing in a shop, but I am also a woman who has been published on http://www.salonmagazine.com (A HUGE deal for yours truly), that I am a woman who is a contributing author to http://www.hairstyle-blog.com and http://www.visual-makeover.com and that it all happened within 18 months of deciding I was worth the risk.  I told her that she was worth the risk too.

Here’s the deal. Life is short. It is never too late. Those who say it is…well it is too late, for them. Do what you want. If you want to be a blonde, go for it! (SOMA Blonde/Silver Shampoo…’nuf said).  Always wanted that cute pixie cut? Go for it! (…KMS Molding Paste will be your new best friend). Always loved hair and wanted to be a stylist? Go back to school – there are awesome programs that accommodate all schedules and lifestyles. Wishes do come true…with hard work, they do come true. When you are wishing upon a star, make sure that star is you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

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Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

What does this do?

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A woman comes into the shop, picks up a can or a tube, looks at it puzzled, then asks “What does this do?” – a phrase I hear everyday. There are many styling products out there that look similar but are quite different. The packaging and the color of the pomade you just picked up may look like the paste your stylist just used but it is quite different. The can of hairspray may be the same shape and color of the thermal setting spray your bff uses, again, it is quite different. Being me, I have compiled a list, a “what it does” list if you will, with some examples, so you have somewhere to begin. * Almost all Professional Salon hair care lines will offer each of these products.

Mousse – A great product for all over volume and hold. Some mousse will foam up like whipped cream when dispensed (metal can), – Joico JoiWhip. Others, Liquid mousse for instance, will have a more watery consistency and pool in your hand (plastic bottle) – RUSK Plumping Mousse, a great option for baby fine hair. *Best results on towel dried hair, followed with blow drying

Root Boost – To be applied directly at the root to add volume – gives lift at the root alone. Root Boosts are in spray format, some foam – BIG SEXY Root Pump, some liquid, NIOXIN Root Boost. Both work well, it comes down to personal preference of a foam or a spray. *Best results on towel dried hair, followed with blow drying.

Gels – A very versatile product. Great result on damp or dry hair – depending on the style/look you are after. Gels can be used on towel dried hair for volume and control while blow drying, or on dry hair for a more slicked back look or for control for a more funky style. Gels can be an awesome tool for roller sets as well. Usually available in medium – JoiGel Medium and firm hold – AG Hard Gel, and some to offer a shine factor. *If you have darker hair, look for the product to say non flaking, like KMS HAIRSTAY Styling Gel & QUANTUM FixGel.

Shaping/Styling Sprays – A hairspray that comes in aerosol and pump format that comes in 3 hold factors, (Aerosol) soft – AG Aerodynamic, medium – Sebastian Shaper, and firm hold- Goldwell Magic Finish. (Pump – Joico JoiFix Medium). A workable spray = able to brush and restyle your ‘do as needed without giving yourself a beehive or a breakdown. * A firmer hold can get too sticky if too much is applied, so if you like to brush your hair throughout the day, stick to a soft to medium hold.

Finishing Sprays – A hairspray that is exactly that – a hairspray to be used to finish off your style. A firm hold – Joico JoiMist, or an Ultra Firm Hold – BIG SEXY Spray and Play Intense. These sprays are not as workable and can tend to get sticky when too much is reapplied. Available in aerosol format (see above) or pump – Joico JoiFix Firm or Matrix Finishing Spritz. ** Joico’s newest addition – Joico POWERHOLD is a very versatile hairspray – it is a finishing spray with a hard hold factor that can be brushed through and the hair restyled without a sticky residue or matted mess, and offers 72 hour humidity resistance. ***Some offer a shine factor such as KMS HAIRSTAY Maximum Hold.

Wax – A great styling agent for sculpting certain styles. Waxes can offer great texture and definition. Some waxes offer a matte finish – American Crew Matte Wax, some offer shine – AG WAXX- the label will always state the hold factor and shine factor. Most waxes will appear hard in the container (not liquidity – is liquidity a word? …sounds good to me).

Styling Glue – Exactly that. A styling glue for the hard to hold style, think Mohawk circa 1982. Joico Ice Spiker is the best I have come across-holds up in a hurricane.

Clay – A medium hold styling product. Offers a matte finish – Sebastian Craft Clay. A product that looks and feels like, well, clay.  Quite workable and best for shorter styles. * Hair Paste is very similar to Hair Clay, has a firmer hold factor and matte finish – KMS HAIRPLAY Molding Paste.

Pomade – A pliable/workable styling product. Usually a watery consistency – d:fi d:tails Pomade. Great for separation and slicked back looks. Most pomades have a high shine factor, so a little goes a long way. Use too much and you could end up looking like Danny Zuko.

* Pomades/Clays/Waxes – all mimic each other – it really comes down to the hold factor/shine factor you are looking for and how you feel about products in your hands. Pomade/Wax tend to be a little more sticky, Clay tends to be more dry.

Thermal Sprays – A spray that offers thermal protection while using a blow dryer or flat iron. Available is aerosol – bain de terre Magnolia Spray, and pump bottles – Redken #11 IronShape, GOLDWELL Sleek Perfection & Quantum Heat Shield. Some thermal sprays offer a shine factor and offer little to no hold factor.

Thermal Setting Sprays – A spray that is to be used to help set a style, such as curls or an updo – Matrix Biolage Thermal Setting Spray. Most thermal setting sprays will offer a medium to firm hold factor. An awesome tool to use with hot rollers or a curling iron to keep the curls all day. * Not recommended to be used with a flat iron.

Shine Spray – a great addition to any vanity. Shine sprays will add shine to your ‘do. Shine spray do not have a hold factor, their job is to add shine. Some shine sprays will offer thermal protection – SOMA Prism & bain de terre Glossing Spray.

Cuticle Sealer – A serum to be applied to towel dried hair (for best results) to tame frizz and flyaways and lock out humidity. Offers a low shine factor and thermal protection – SOMA Solace.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

Step away from the scissors and listen for a minute

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“This is not what we discussed. Look at my hair! What am I going to do? I can’t go to work looking like this!”. – you are picturing a woman right now, aren’t you? Yes, most people picture a woman uttering these phrases when she has received a bad hair cut…and that is the first problem. Women are not the only ones that suffer from bad hair days and bad hair cuts. Our lovely gents do as well. Actually, in my experience, men seem to be the victim of bad a hair cut/style more often than women. For some reason, many stylists seem to think for their male clientele. A gentleman comes in looking for a new style and ends up walking out with the same cut his father gave him sitting in the kitchen with the #1 guide…when he was 4 years old.

As you know, I manage a retail shop/salon. I have many men come into the shop for their hair products, from KMS HAIRPLAY Molding Paste to d:fi molding cream. Some of my lovely gents like to spike up their hair with Joico Ice Spiker and some like to slick it back with American Crew Firm Gel. Some gents like a bit of shine – SOMA Prism spray is a great choice -no hold, just lovely shine, and some like a matte finish – AG STUCCO is great and a big seller. What all my lovely gents have in common is they want to look good. They want to look professional and creditable in their profession – from Welder to Physician. What they don’t want is the “Charlie Brown” head, or as mentioned above, the cut they had from dear old Dad.

Many times, unfortunately, men come into the shop asking me “Do you sell clippers?” – they ask this because they feel their only option is to shave their head because they just cannot face another bad cut, or having another stylist not listen to them when they tell them what they don’t want their hair to look like. I know, believe me, I know that clients/customers do not always explain themselves very well. It is our job, as managers, owners and stylists to take the time to be sure we understand what it is our clients/customers want. When the gentleman in your chair says he wants it short – ask him how short. Place your fingers on his head as a point of reference if need be – every stylist has had a client that when they said take a few inches off, they really meant half an inch. What the client pictures as short may not be what you, as the stylist, pictures as short. You need to clarify. You need to be clear. You need to stop thinking for your client. If you are not sure of how to cut men’s hair, or you only know 3 cuts for our gents – pick up a copy of Canadian Hairdresser, or Salon magazine or hop on Google and go to http://www.behindthechair.com and check out the images and tutorials.

Think about this for a minute, I mean really think about it – what would happen if a woman sat in your chair with shoulder length hair and said she wanted something shorter and you gave her a pixie cut, because that’s what you thought she wanted and you thought that would be best…what would happen? A meltdown of Nuclear proportions, that’s what. When a woman is sitting in your chair looking for a change or something shorter, as a stylist, you may spend up to 20 minutes on a consultation, to be sure you know exactly what it is she wants, how she styles her hair at home, what products she likes to use on her hair and what she has done with her hair in the past. I believe our Gents are worth the time as well. Men are a key component to a successful Salon and retail business – they deserve our attention.

In my 20 years of customer service and in my 10 plus years in our beloved biz of Beauty, I know one thing with absolute certainty. Women may give you a second chance. Men will not, and honestly, when they aren’t being listened to…who can blame them?