Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized

Getting some Structure

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At least once a day I have a customer/client looking for a product that is either paraben free, vegan, sulfate free, cruelty free, or all of the above. If you are looking for all of the above, let me introduce you to a new line brought to you by the Beauties at Joico. Joico Structure. A beautiful line that is not only sulfate free, paraben free, cruelty free and vegan, it is also free of any silicones, animal derived ingredients, artificial colors and dyes and is Gluten free.

The Cleanse (shampoo), the Condition (conditioner) and the Renovate (conditioning treatment) are created for all hair types. This trio strengthens the hair which in turn makes it more resistant to breakage, repairs existing damage, can protect the hair color vibrancy by 85% and leave the hair soft and shiny.

Structure offers an array of styling products for all hair types and demands, from smoothing to volume to frizz control. The following products are products that have been and are being used by yours truly.

Structure Beach Texture Spray

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This little beauty smells wonderful and adds great texture to your hair. It offers a medium hold, a light matte finish (no shine), can be used on damp or dry hair and you can use it with your dryer or air dry if you prefer. A great styling product if you are trying to achieve a loose wavy, just left the beach look. I have used it as a root lift when I wanted just a little volume.

Structure Define Lightweight Shine Wax

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For anyone who loved Joico Brilliantine or Senscience Pliable Shine – you are going to LOVE this. Define offers a light, flexible hold with tons of shine – without weighing down your hair. Great for separation and texture. Offers great control for dry, frizzy, unruly or coarse hair yet light enough for fine hair….and it smells divine! Can be used on damp or dry hair. I found the best result came while being used on dry hair.

Structure Animate Bodifying Styling Creme

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This styling creme adds moisture and shine and strengthens the hair. It offers a soft hold factor that is great for all hair types and all hair lengths. *Excellent for fine hair. An awesome product for creating an array of styles, from smooth styles to volume. Animate can help reduce frizz on curls without weighing down the hair. It offers thermal protection while blow drying, and offers humidity resistance all the while leaving no residue or flakes on the hair. To be used on towel dried hair before blow drying. *This product smells good enough to eat…but don’t eat it…save it for your hair.

For more info. on these and all the Structure products, take a peek at their website http://www.structurehair.co.uk

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

It’s easier than you may think

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It’s January. For the most part January is known as a slow period for Salons…picture a ghost town with a tumble weed tumbling down the middle of a dusty road. Today’s tale is for all the Beauties of the Salon industry, from the apprentices to the Salon owners. I am here to tell you that January, well, every month for that matter can be highly profitable from retail sales to waiting lists to get into the chair. How do I know? Well, I book appointments for our stylists and personally add names to our “call if there is a cancellation” list, and I see the rewards of retail, from profit for the Salon to smiling faces from our clients who now have the proper products and tools to achieve their new ‘do in between each pre-booked appointment.

A successful Salon is easier than you think. It really is. *To be clear – just because I said it was easy doesn’t mean that some consistent effort isn’t required. The most important aspect to a successful Salon as I see it begins with management. As Salon owners and managers we must be consistent with every aspect of our position, be it dress code, scheduling, payroll, inventory, employee relations, even how we answer the phone. We, as managers and owners need to set the pace, we need to set the example to adhere to. If we are not following dress code, how can we expect our staff to? If we wander in 20 minutes after the Salon opens with no call or reason why, how can we write up our staff for being late?

On any given day at our Salon, you will find me taking inventory, placing orders, talking to the reps and selling products to our clients and our customers. You may also find me looking up a product on the internet for a customer to either find her something I sell that is comparable, or to find a local Salon that sells that product so I can help her find it. You will also find me washing the floors, or dusting the retail products on our shelves, or taking out the garbage, or sweeping the floors or folding the towels. Hence why at our Salon we work as a team, because I do not ask one thing of my staff that I would not do myself.

Being me, I have compiled a little list for you. Seriously, it’s easier than you think.

– Pre-booking appointments is a must. Many stylists are shy about asking to pre-book. They don’t know how to bring it up. Next time your client is paying for their service, try this “Our total today is $100.00. Would you like to make your next appointment for 5 or 6 weeks from now?” – it’s a question that yes or no will not suffice as an answer, it gives you and your client a chance to have a conversation about their next appointment.

– Pre-booking shows your clients that your time and their time is valuable. It shows your clients that you want to be sure the love affair with their hair continues. It lets them know that you do not want to have to turn them away because you are booked.

– Make retail a part of your service. Think about it. While you are drying your client’s hair I am sure you have heard “That smells so good!” about the product you have used in their hair. A perfect time to tell your client the name of the product and to tell her you can have it put up at the front counter for her and she can purchase it as she pays for her service.

– For Salon owners hesitant to invest in retail – talk to your reps. Many times they can offer a small intro. package with a 30 days to pay policy. Many distributor’s offer a consignment program.

– Still hesitant to invest in retail? Remember your points programs! Many companies such as Joico, Matrix and Goldwell offer a points reward system and the great thing about that is you can redeem your points for retail product that you can in turn sell, either for full retail or a discounted price for your clients and customers.

– Keep your Salon clean. Keep your shelves tidy and dusted – no one wants to buy a product that has dust on it.

– Adhere to a dress code. Keep it professional. It is much easier to be taken seriously as a professional when you look like one. …I know your fuzzy boots are comfy-leave ’em at home. Ripped jeans are for the Bon Jovi concert, not the Salon.

– All staff and stylists must have their hair done. Come on people, you work in a Salon and their are brushes and flat irons at every turn. How do you expect to have a client trust you with their cut when your hair is a mess?

Being consistent in every aspect of your business will in turn make it successful. It will. I have the proof. I am the proof, as is our Salon/Retail team. Our head stylist books 2 months out. Our other stylists book 2-3 weeks out. My one stylist is returning from a maternity leave in 6 weeks and is already pre-booking appointments. Our retail revenue is very good. Awesome actually – as I am not the owner, it is not my place to tell you the exact dollar amount…but it is at least 70% higher than the industry average.

If you have a passion for hair and a drive for your business, keeping a plan in action and staying consistent with that plan, you will have a successful Salon every month. It’s easier than you may think.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Picasso and the Art of the Consultation

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Over the past weeks, many women have come into the shop in despair. Sure some of them were fretting over getting the exact shade of red polish that would go perfectly with their holiday attire. The women I am speaking of were the women that had hair styles they couldn’t style on their own or a new cut they couldn’t manage. When I asked them why they chose the style/cut, they all had the same answer, “the stylist told me it would be what was best for me.”. …alright now stylists, before you get all worked up, I know, trust me, that people can tend to over exaggerate  and that wires can be crossed during a conversation. This being said, when a proper consultation has been given, your client will walk out with an agreed upon style/cut and should have the tools and products with them as they leave the Salon, so that they can achieve the same look in between salon visits. Unfortunately, from the looks on the faces of the women I spoke to and by their hair resembling a Picasso, a proper consultation had not happened and the maintenance of their new look had not been explained.

This is a point I cannot stress enough to all educator’s, stylists, Salon managers and Salon owners – the client consultation is a VITAL part of the appointment/Salon visit. I have seen and heard the stylist’s at our Salon spend up to 30 minutes discussing their client’s hair and the look they are hoping to achieve. It’s amazing what you can find out with a simple consultation.

– you may find out that your client is taking medication, which can affect the outcome of the color process.

– you may find out that your client hates how dry her hair is because of all the perms she has had because someone told her that was the only way to get volume at the roots. While offering to add a conditioning treatment to her service this would be a great time to introduce her to a root lift like Big Sexy Root Pump Plus

-you may find out that your client has arthritis, so maybe that straight edge bob that requires a flat iron  everyday may not be the best cut for her.

– you may find out that your client is in the midst of a chemo regime and her hair is more fragile, so maybe a perm isn’t the best option, today.

– you may find out that your client is the caregiver to a loved one who is ill, so she doesn’t have much time to fuss with her hair. Introduce her to a Dry Shampoo, like Quantum’s Refresher Spray. A powder free spray that makes the hair look freshly washed for those days that become too much.

– you may find out that your client has skin sensitivities or allergies, which in turn can help you make sure to use a gentler shampoo and a styling product that has less fragrance. * A great option is KMS Head Remedy Sensitive Shampoo.

– you may find out that your client is recently separated and unsure of herself and her looks, so maybe chopping off her shoulder length hair into a pixie cut may not be her best option, today.

– you may find out that your client has a severe gluten sensitivity, so you need to be careful which products you use. *Alterna Bamboo is a gluten free line

– you may find out that your client’s kids have just gotten over a lice outbreak, a perfect time to teach her about preventive measures, for herself and the kids. * Tea Tree is a natural lice repellent – Paul Mitchell has a lovely Tea Tree line including styling products.

– you may find out that your client has been losing her hair because of illness or stress, and feels that cutting it off is her only option. What a great opportunity to educate her on hair loss and to give her hope and a style that makes her feels beautiful. * NIOXIN – a great product line to stop hair loss in it’s tracks – in my opinion, a must have product for any Salon

A consultation is a great way to find out what styling tools your client already owns, what products they currently use, if your client is capable of achieving the same look at home and the consultation is a great way to add retail to the service. With a proper consultation, you know what your client wants, your client will know what they are getting and how much effort or how little effort will need to be applied to their new style, and you, the stylist, get to feel like Picasso…you have just made someone’s world a little more beautiful.

Beauty, communication, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Christmas Presence

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As I sit here, snow is falling, Christmas carols are playing on the radio, lights are twinkling on the tree and my loved ones are safe and snuggled under warm blankets watching a movie. I am relishing the peace for it is the middle of December, which for any of us in the service industry/retail sector, we know is the beginning of the craziest, busiest time of the year. I have been working the Holiday/Christmas season for over 20 years, and have seen it all, from mothers beginning to cry because the antlers that their child needed for the Christmas pageant broke and are now out of stock to husbands panicking that the KMS gift pack their wife wanted is no longer available and he can’t go home without it. I have seen grown women lose it over the fact the newest red holiday shade of polish is sold out and have had a grown man throw a flat iron at me because I wouldn’t return it for him because he didn’t have a receipt, or the box for that matter. One commonality I have always found – too many people are concerned about their Christmas presents instead of their Christmas presence.

Last year I wrote of the pressure women (and gents…mostly the ladies) put on themselves over the holidays (see link below)

https://thatgirlintheredcoat.com/2012/12/03/its-time-to-paint-your-own-picture/ .

I told a tale of letting go and easing up on yourself and your loved ones. This year, my tale will be one of presence. Too many of us are not present, in our own lives, in the lives of our loved ones, in our conversations, hell, even in our driving. We are getting so caught up in the idea of the perfect gift and the perfect dinner that we aren’t even able to keep up with who got who what gift and cannot even remember what that perfect dinner tasted like. Being me, I have compiled a little list, a how to for the holidays if you will.

– When you are out shopping with your child and they stop at the big tree in the mall exclaiming “WOW!!! It’s so pretty!” instead of yanking their little arm and scowling “yeah, yeah…lets go!” stand with them for a minute and agree with them. Take the few seconds, take a breath and make a memory.

– We all have those friends/family members that need a Santa picture. Here’s the deal, if your child doesn’t want to sit on Santa’s lap, don’t make them. Stand beside Santa holding your child, or forgo the picture all together. Your loved ones will survive a Christmas without a Santa photo. I know mine have. *Think about it…all year we scold “don’t talk to strangers” then force our kids to talk to  a stranger AND sit on his lap…no wonder there are so many tears.

– When you are shopping and a sales person asks if you need a hand, let us help you.  Let yourself be helped, it will ease the stress that you can’t find what you are looking for, and if by chance it is out of stock, we can let you know when the product is arriving and can call you when it arrives. …oh, for me, please do not say “already got two!” when we ask if you need a hand – trust me, we have heard it.

– Be kind to the cashier. She has been standing there for hours, has 5 more hours left of her shift and only gets a 30 minute break during an 8 hour shift, having to deal with people yelling at her for things she has no control over, like the debit being down, or a product being out of stock, or being yelled  at by a manager because she said “Merry Christmas” instead of “Happy Holidays”. – the latter happened to yours truly…I kept saying Merry Christmas.

– If your family doesn’t like turkey, you do not have to have it for Christmas dinner. It’s okay. The ghost of Christmas past, present and future will not haunt you. Make a meal that everyone enjoys, that you enjoy making. Trust me, I know of what I speak. I tried to do the “Christmas dinner with all the trimmings” and the whole day with every dish I prepared all I thought was who wasn’t going to like what and that I was disappointing Martha Stewart. This year I am making quesadilla’s. They are always a hit, everyone loves them and I spend less time in the kitchen and more time in the living room with my family.

– When you are getting your groceries, give to your local food bank. Many grocery store already have prepacked bags of food ready to give. Most packs cost $4.99 (the cost of your two morning coffees on your way to work)  and can give a family more than one meal. It’s a win/win, a mother will be able to make a meal for her child, and your child got to see their mother help her.

– Always give to the Salvation Army. The Salvation Army does more than you can imagine.

– Try not to complain so much about having to go to your Mother’s/Father’s house…again. Many have lost a parent, or both parents and wish that they had to sit through another conversation about how “easy we have it these days”.

This season, take it easy on yourself. Take it easy on your loved ones, for it is not their fault you are stressed that what you wanted to buy them is no longer available. Take a breath. Take a friend a coffee. Give to your local food bank. Make your hubby his favorite treat. Teach your child how to make cookies. Send a Christmas card or a text out of the blue. Smile as you pass people on the street or in the grocery aisle. Your Christmas presence will mean more to many than your Christmas presents will mean to one.

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Balancing Shampoo can only do so much

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At least once a week I seem to have the same conversation, with a new customer or with one of my regular customers or a client from the Salon. It usually goes something like this… “since I have had my baby, my hair just isn’t the same”, or “ever since I started this new medication, my hair isn’t the same”, or “how is it that my Mother is sick, but my hair is the hair that is falling out?”. Hormones, medications and stress can and will affect your hair growth cycle, unfortunate but true. It’s okay. It will be alright. Step away from the kitchen scissors and your hand held mirror, step away from the phone to make an appointment to chop off all your hair since all hope is lost, for all hope is not lost. A little knowledge goes a long way, and being me, I always want to educate and enlighten.

For my new moms out there – first and foremost – you rock! You do. Being a mother is the toughest job in the world, the most rewarding, still the toughest. I am here to tell you that it is okay to be upset that your pregnancy changed your figure and your body. I am here to tell you that every new mother, I mean EVERY new mother has had that moment when we look in the mirror at our once shiny tresses that are now matted and tangled and feel like “What’s the use. My hair will never be the same”. I am here to tell you that yes, your hair may never be the same, but it can be just as great, or better. First of all, be patient. Your hormones are all over the place as is your diet because you are a little busy with your new bundle of joy. Usually after 6 months your hair will start to behave itself again. If not, ask your stylist for an appointment for a consultation, to go over the issues you are having with styling and managing your hair. You may just need a trim, or your color freshened up. Sometimes a conditioning treatment does the trick…Joico’s Kpak Revitaluxe…you’ll hear angels. Also, have a chat with your M.D.. You may be low in certain vitamins and a vitamin supplement is all you need.

As for medications, many can affect our hair and the growth cycle of our hair. Yours truly is on thyroid medication and when my levels are off, so is my ‘do. The texture of my hair changed, my hair took color in a totally different way and a little thinning happened for a while.(always the hair, never the hips.). Once my M.D. & I figured out what dosage was best for me, my lovely locks returned. I also, much to my chagrin, changed the way I was eating. Lowering my caffeine…yes lowered…lets not get silly, cutting out the junk, like pop and chips and eating well has helped my hair, my skin (and my ass). When starting any new medication, ask your M.D., nurse practitioner or pharmacist about possible side effects, about changes in hair or skin. Many medications are going to affect our hair, but if you know that your medication will affect your hair, you can start preventive maintenance on your lovely locks. * Always let your stylist know of any changes in existing medications or if you are on a new medication – it could alter your color/chemical process.

When a loved one is ill, it is more stressful than when we are the ailing patient. As for stress, I wish I had a better answer for you. Stress is a bitch. Yeah, I said it. It is one of those things in life that likes to pop up at the most inconvenient times. Not only can stress make you yell at your purse when you drop it in the driveway or have a argument with your hubby over the difference between “beige” and “natural beige” sheet sets,  stress can also interfere with the growth cycle of your hair. When we are stressed, one of the things our bodies will do is produce more testosterone which in turn the body turns into DHT (dihydrotestosterone) which is a major component in hair loss/ thinning. I am not going to tell you “so, don’t stress so much”, because, well, that makes me sound stupid. What I will tell you to do is to try not to stress as often. Take a look at your day and choose your battles accordingly. Your mother is ill – you can’t fix that. Give her your love and support and a few giggles. Your hair is starting to fall out – this can be fixed. Got one word for you – Nioxin. Check out their awesome website http://www.nioxin.com . Psstt… Mario Lopez is their new spokesperson…he is nice to look at…actually… after looking at Mario I bet your stress level drops.

I have been a new mom, I have gone through the hair woes of medication interactions and have had the stress of ill loved ones. One thing I know for sure is once you begin using the correct professional salon hair care products, although your hair may be different, you will once again love your hair.

Beauty, Business, communication, entertainment, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of truth – Part 9

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Yes ladies and gentlemen, boys and girls, it is time for that girl in the red coat’s tales of truth. A few months back I decided to change my “tales of truth” series to “full moon monthly” but with the holiday retail season in full swing, I have decided to bring back my original title, since full moon daily, well, doesn’t make sense and may disappoint certain internet users…wait for it…there you go. On with my tales of truth.

“Do you work here?” – a question posed to me as I am pricing and setting up our Christmas display of nail polishes and hand creams, while wearing my shirt with the Salon’s logo. “Yes, I do. I am the manager. Can I help you?” to which she answers “How do I know you are the manager?”…..sigh

A woman comes in asking if I carry Nioxin. I let her know that I do and that I carry the complete line. ( *a GREAT hair care line for anyone suffering from hair loss – check out http://www.nioxin.com – Mario Lopez is the new spokesperson – he is nice to look at…) As I show her my Nioxin display she tells me she just saw it at a department store for $10 less. “That sounds like a great deal, be careful though. When you see professional salon products at the department store it is diverted stock, so you cannot be guaranteed you are getting the real deal. We don’t know what is in those bottles or where they came from.”, to which she said “Oh yeah! Well….how do I know where your product came from huh?!”. – still find it amazing that a 50 year old woman reverts back to school yard tactics. I took a breath and told her I deal directly with the company that supplies Nioxin and I have the invoices to prove it to which she said “Well, I’m going to call Nioxin to find out if you are telling the truth!”, so I gave her their number.

As I am sitting at the front desk merrily humming along to the Christmas tunes echoing from the radio and making up some festive display signs, I hear the chirp of the shop’s door and before I can raise my eyes a woman is leaning over the counter and is about 5 inches from my face “CALL ME A CAB WOULD YA?”. I roll back on my chair – my savior from the close talker. “Pardon me?” I ask. “I need a cab. I just got out of a cab and I need another one.”. Alrighty. So I ask if there is a cab company she prefers to which she says “any one but the one I just used.”. I ask which one she used and she said “the one with the white signs”. …in my town, all 3 companies have white signs. So, I flip through the yellow pages, say a prayer and hope I choose the right cab company. As we are waiting for her cab to arrive, as she darts from my counter to the front door every 10 seconds awaiting her new cab, I was fortunate enough to get to hear all her lovely views on humanity, from cab drivers being lazy to her landlord being an ass to not giving to the Salvation Army because it’s not her fault that people are homeless. I went to correct her, then I remembered, you can’t fix stupid.

The phone rings. I answer with my standard cheery greeting.”Umm,,,yeah…like do you have anything that with help my friend’s hair?”. So, I ask what seems to be the issue with her “friends” hair. “Well….I…I mean she dyed it and it kind of looks funny.”. So, I let her know that I can’t give out color advice, especially over the phone and that I can’t see her “friends” hair. She offers to explain the color to me. I let her know it is best to come into the shop and I can introduce her to one of my stylists and we can go from there, to which she replies “How about I text you a picture of my hair…I mean my friends hair, ‘cuz thats what I did last time and you guys told me what to do”. This is how I found out, and then she found out, she had called the wrong place. ***IMPORTANT TIP*** Never, I mean EVER, take color advice over the phone. Until a stylist is applying color onto your hair, there is no way possible to know what is going to happen to your hair or how that color is going to process. Sure , in theory someone can guess at what will happen, but until it is being applied, there is no sure way of knowing.

A woman, whom I have never met, came into the shop and actually said “I need to pop into the grocery store…can I leave my son here with you? It’ll only be a minute.” …there are no words.

I have a bowl of candies at the front desk for our customers and clients. It is usually filled with Jolly Ranchers and Starburst. One day I didn’t have time for my usual stop for my candy pick up so while I was getting supplies for the shop I grabbed some flavored Tootsie Rolls since the store I was at didn’t carry Starburst. Later that morning as I was ringing through a customer, she made sure I knew that she was quite disappointed in me and my service because I no longer had Starburst in my candy dish and she was looking forward to one. Note to self – always have Starburst.

With that holiday season in full swing I am sure I will have many more festive tales coming your way.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

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Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

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Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

Step away from the scissors and listen for a minute

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“This is not what we discussed. Look at my hair! What am I going to do? I can’t go to work looking like this!”. – you are picturing a woman right now, aren’t you? Yes, most people picture a woman uttering these phrases when she has received a bad hair cut…and that is the first problem. Women are not the only ones that suffer from bad hair days and bad hair cuts. Our lovely gents do as well. Actually, in my experience, men seem to be the victim of bad a hair cut/style more often than women. For some reason, many stylists seem to think for their male clientele. A gentleman comes in looking for a new style and ends up walking out with the same cut his father gave him sitting in the kitchen with the #1 guide…when he was 4 years old.

As you know, I manage a retail shop/salon. I have many men come into the shop for their hair products, from KMS HAIRPLAY Molding Paste to d:fi molding cream. Some of my lovely gents like to spike up their hair with Joico Ice Spiker and some like to slick it back with American Crew Firm Gel. Some gents like a bit of shine – SOMA Prism spray is a great choice -no hold, just lovely shine, and some like a matte finish – AG STUCCO is great and a big seller. What all my lovely gents have in common is they want to look good. They want to look professional and creditable in their profession – from Welder to Physician. What they don’t want is the “Charlie Brown” head, or as mentioned above, the cut they had from dear old Dad.

Many times, unfortunately, men come into the shop asking me “Do you sell clippers?” – they ask this because they feel their only option is to shave their head because they just cannot face another bad cut, or having another stylist not listen to them when they tell them what they don’t want their hair to look like. I know, believe me, I know that clients/customers do not always explain themselves very well. It is our job, as managers, owners and stylists to take the time to be sure we understand what it is our clients/customers want. When the gentleman in your chair says he wants it short – ask him how short. Place your fingers on his head as a point of reference if need be – every stylist has had a client that when they said take a few inches off, they really meant half an inch. What the client pictures as short may not be what you, as the stylist, pictures as short. You need to clarify. You need to be clear. You need to stop thinking for your client. If you are not sure of how to cut men’s hair, or you only know 3 cuts for our gents – pick up a copy of Canadian Hairdresser, or Salon magazine or hop on Google and go to http://www.behindthechair.com and check out the images and tutorials.

Think about this for a minute, I mean really think about it – what would happen if a woman sat in your chair with shoulder length hair and said she wanted something shorter and you gave her a pixie cut, because that’s what you thought she wanted and you thought that would be best…what would happen? A meltdown of Nuclear proportions, that’s what. When a woman is sitting in your chair looking for a change or something shorter, as a stylist, you may spend up to 20 minutes on a consultation, to be sure you know exactly what it is she wants, how she styles her hair at home, what products she likes to use on her hair and what she has done with her hair in the past. I believe our Gents are worth the time as well. Men are a key component to a successful Salon and retail business – they deserve our attention.

In my 20 years of customer service and in my 10 plus years in our beloved biz of Beauty, I know one thing with absolute certainty. Women may give you a second chance. Men will not, and honestly, when they aren’t being listened to…who can blame them?

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

More options than the “comb over”

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Today’s tale is about hair loss. Women and hair loss. Yes, it’s true. Ladies suffer from the effects of hair loss just as much as the gents – we just don’t talk about it. It isn’t the kind of thing people like to talk about at parties. Today I am gonna get this conversation going  to shed some light on the reasons for hair loss and how we can control and even stop hair loss in it’s tracks and even help the weakened hair that you currently have become stronger. Now lets get this party started.

Before I begin, take a breath and remember, it’s gonna be alright. Don’t be frightened. Remember, knowledge is power. There are five known factors of hair loss;

Genetics – A family history of hair loss. Testosterone turns into DHT (Dihydrotestosterone) – a natural occuring age related hormone. Too much testosterone = the body turns it into DHT. Before you go and yell at your Dad – too much testosterone can come from Mommy too.

Nutrition and Diet – a diet that is higher in animal fats, rapid weight loss and liquid protein diets can result in a lack of amino acids such as biotin, zinc and iron – all of which are an essential component for healthy hair.

Stress/Trauma – stress and trauma can increase the production of testosterone which in turn can increase the production of DHT – this interrupts  the growth cycle of the hair.

Medication – certain medications can and will affect the growth cycle of hair. Many hormone therapies (even the Birth Control Pill), steroids, some forms of chemotherapy, heart medications and thyroid hormone replacement can be the culprits of more tresses being found in your hair brush. Always speak with your Doctor when you find any change in your skin, hair or overall well being. Sometimes altering the dosage can help stop or slow down hair loss.

Over all Health – changes in lifestyle, such as weight loss, illness, and pregnancy can affect your cycle of hair growth.

Now, before you go and Google the nearest wig shop, or run into your bathroom and count the hairs in your hair brush, take a breath. I have given you some of the reasons why you may be losing your hair or why your hair is thinning. Now I am going to give you a solution. I am giving you a tried and true answer – a product that can stop hair loss in it’s tracks and help your hair become more nourished and stronger, in turn, help it grow. The product is NIOXIN.

NIOXIN is a hair care line formulated for men and women who are suffering from thinning hair and hair loss. The key to NIOXIN is it is a 3 product system – using all 3 products is key and to achieve the best results. The Cleanser(shampoo), Scalp Therapy(conditioner) and The Scalp & Hair Treatment (a leave in). *The Scalp & Hair Treatment is key – it cleanses the scalp and follicle. NIOXIN offers systems for those of us that do not chemically treat their hair – System 1 (normal to thin looking) & System 2 (noticeably thinning), for those of us that chemically treat our hair (perm/color/chemically straighten) you would choose System 3 (normal to thin looking) & System 4 (noticeably thinning). *If your hair is more medium to coarse, System’s 5 & 6 are the systems formulated for your hair.

NIOXIN offers a beautiful array of conditioning treatments and styling products, from deep conditioners to mousse to hairspray. Many of the styling products are alcohol free. If volume is what you are looking for, let me introduce you to your new best friend… NIOXIN DIAMAX. This serum increases the thickness of each existing hair strand and makes the hair look and feel 3 times fuller. Dispense a pea size amount ( I kid you not – a little goes a long way!) It can be applied before blow drying or on dry hair to add the extra bit of height.

Check out their website http://www.nioxin.com for more information, great styling tips (that don’t include the comb over) and beautiful support.