Beauty, Business, communication, Hair Care, That girl in the red coat, Women

…nudge

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Okay Universe, I feel your nudge.

 

…it’s been quite a week! Long story short, one door closes and another opens. The shop is closing. Everyone has a journey and a path that is best suited for them and their lives and must do what is best for them, hence the owner’s decision to close the shop and move on to a place that is more suited for her vision. She is a wonderful stylist and will continue to do well, of that I am certain. As for yours truly, I am excited to see what is around every corner. I love the Beauty industry and anticipate great things.

For those familiar with my blog, you know of my “go for it!” attitude. Well, it’s safe to say, it’s time I take a dose of my own medicine and go for it. What “it” is exactly, I do not know. What I know for sure is this; I will continue to blog and I will continue to be an Independent Retail Consultant. The support and the kindness that has been bestowed upon me these last few days has been humbling and, quite honestly, a huge boost to my ego and for that I am grateful beyond words. I am approaching my 44th birthday and many opportunities are presenting themselves so I got a feeling 44 is gonna be FAB!.

So, stay tuned Beauties! Stay tuned.

 

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Hair-surance

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Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.

The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;

  • the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.

 

  • how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.

 

  • that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.

 

  • the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.

 

  • all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.

 

  • the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.

 

  • All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.

 

  • how to take care of extensions. How to wash them. How to style them. Which products are best to use.

 

  • how to take care of their hair after a perm

 

  • how to maintain smooth tresses after a chemical straightening

 

  • how to wash their hair when they have had vibrant colors applied.

In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.

 

Beauty, Business, Hair Care, That girl in the red coat, writing

Suitable replacement?

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Sigh.

 

It happened, again. I lost a fabulous rep. She was lovely. She came every 2 weeks. She emailed me the sales flyers before they went to print so I could preplan monthly specials. She sent complimentary products to use in the Salon. She sent products specifically to me to use, knowing that since I do most of the selling, the more product I use, the more I know and in turn, the more I sell. She sent us complimentary retail bags. She shared her knowledge and her stories. Not only did we have a great professional relationship, over the years we became friends. I received a call over 3 weeks ago from the company that she was no longer with the company and that a “suitable replacement” would be visiting me soon. Lets just say, there are some big boots to fill and by first impressions, my hopes have faded a tad.

10 days ago, the replacement rep. – lets call her the R.R. came by the shop, mid afternoon on a Friday. No call to see what day or time works for me. No appointment made. No email of introduction. Not even a tweet. She introduced herself, I the same, exchanged pleasantries and such. I let her know that my old rep. had a standing biweekly Friday at 10 appointment. I asked if that worked for her. She said yes. We decided on a date for our first official appointment, shook hands and said our goodbyes. Fast forward a week. Yours Truly had the order ready. Special customer orders had been added. Clients and customers had been assured an order was being placed that day and by Tuesday afternoon at the latest, as long as the product was in the warehouse, their beloved product would be in their hands. …or so I thought. Yep. You guessed it. Yours Truly was stood up…and you all know how much that thrills me. 10 a.m. came and went. No call. No email. No text. No fax. No tweet. No Facebook message. No Instagram. Not even a snap. Nada. Nothing. Not a word until this morning after I emailed my order and was told that Friday’s don’t work.

I have said it before and will continue to do so. We are in the business of Beauty. The business. When a rep. doesn’t show up for my order that means that my inventory gets too low or worse, my shelves are empty which in turn hurts my reputation and our revenue. Listen, I have been a rep. on the road. I know that you are told that “color accounts are key”. That they are your money maker. I have some news for you. So are retail accounts. When serviced properly and the value of your retail brands explained, retail can increase your commissions just as much as color can. Something many reps and companies seem to forget, or put on the back burner. I can’t help but wonder if I was a color account, would I have been dismissed so easily? Over the years I have brought over $250000.00 – $350000.00 of retail revenue to our shop…you’d think that everyone would want a piece of that pie. It seems not.

A little bit of advice, for reps. and companies alike – your small accounts could become big accounts, if you show up. Plain and simple.

 

 

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized

…the last to know

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Today’s tale is meant for Sales Reps., Sales Managers and distributors alike. Our industry, I believe, is one of the best to be in. There is always something new around the corner. New coloring techniques. New cutting techniques. Our workplace always smells great. We change peoples lives. We improve their self image and in turn their self esteem. It’s exciting and it’s fun. …and it is a business. Something, I am sorry to say, as of late, many are tending to forget.

Over the past 5 months I have been on the receiving end of many an unreturned call, email and text. I have had to find out through my own investigative skills that products have been discontinued, that products are on back order and that certain companies no longer had a rep. for my area. I have even had to hear about a brand promotion from a Rep. that is a competitor of the brand that is running the promotion. I have not been too impressed, to say the least.

I am fortunate enough that our Salon/shop carries over 25 professional hair care lines, so I am able to suggest another product. I am also very fortunate that our shop has been around for over 15 years and our clients/customers trust me and my suggestions. I do not think other Salon’s are as lucky. In fact, I know they are not because I hear about it everyday. Trust me, when a woman isn’t getting the straight goods, she will let everyone from the mailman to the newspaper delivery boy know about it.

Stylists are in the service industry. We are in the business of serving the client and the customer –  catch phrases I hear all the time. Yes, this is true, for Stylists, Salon Managers and Salon Owners. It is also true for Sales Reps., Sales Managers and distributors. To be clear, I have a few Sales Reps. that go above and beyond their call of duty. They keep their appointments, they call when anything changes from products to our appointment time. They offer retail bags and samples, free of charge so I can in turn give them to our clients and customers. They have become my friend and someone I hold in high esteem. I also deal with some distributors that are on top of their game and are in contact with me when it is needed. Unfortunately, they are the rarity when they should be the norm. So, being me, I have compiled a little how to or reminder list, think of it as a job aid.

  • In the age of facebook, twitter, email and text, there is no reason, whatsoever that a Salon can’t be notified that there is not a rep. for their area. All Salons should be notified, not just the big accounts. PSSSTTT…the little accounts could have become big accounts if you had kept in contact and showed up more often.
  • When an email is sent, respond to it. If you don’t have an answer, then politely admit it and let the person know you will be in touch as soon as you have an answer.
  • If you can text a picture of a cat driving a toy car, you can text that you are running behind and may be late for your scheduled appointment. *Again, I cannot stress this enough – do this for all accounts, not just the big ones. I have personally had a $500.00 order waiting for a rep. who didn’t show up or return my texts (well, she did, 3 days later and made the mistake of telling me was “sorry” but she had landed a big account and was too busy to get to my shop – her exact words), so I gave it to her competitor – because she did return my text and showed up to see me, even when I didn’t have an order.
  • Stylists, Salon Managers and Salon Owners are customers too. I can only speak for myself, I do not like when someone thinks for me. Never assume we do or do not want a product or product line in our Salon. Show it to us, leave a sample if possible, explain it’s value and let us decide. *That Girl in the Red Coat tip – explain the retail value of your products, not just the backbar/station use. …clients love the way they look in the chair, they also want to love the way they look at home and retailing products is the key to opening that door.
  • When a product is discontinued, let us know. Write it on the invoice with the order shipment, it’s that simple. Hoping I will get the point and will stop ordering a product after 10 tries to order it is not the way to do business. Many times that product is a special customer order and now I have egg on my face, a disappointed customer, and a lost sale. *While they were waiting for that product, if I had known it was discontinued, I could have introduced them to something comparable.
  • When an order is placed, please confirm you received it. I emailed an order because the sleuth in me discovered I no longer had a Rep.. It wasn’t until I sent another email forwarding my first email that I got a response that the order had been shipped and again, the product ordered was in demand and I had a list of women waiting for my call to let them know I once again had it in stock.

I didn’t like waiting for the phone to ring when I was 16, I really don’t like it now. …and in business, no one likes to be the last to know.

 

ThatGirlx3

 

Beauty, Business, communication, health and wellness, That girl in the red coat, Women, writing

Man in the Mirror

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In the age of equality, I feel I must write about this today. Today’s tale is for those who want to like their reflection. For those who want to turn heads. For those who want a compliment on their appearance. For those who feel insecure about the changes in their skin, their hair and their bodies. For those who are trying to find the person they once knew, who don’t recognize that person looking back at them in the mirror. Today’s tale is for all the Gents. Yes, for the Gents.

As of late I have realized two things. First, all gents want to look good. Second, when a gent wants to look good, more often than not, he is teased or cursed for it. …and this needs to stop.

I met a man last week that was concerned about his hairline. He was so embarrassed by it, he wouldn’t remove his hat. I let him know that no one else was in the shop, that he didn’t have to take off his hat, he just had to lift the front a little so I could see his hairline, then I would know what products would be best for him. As he raised his cap, his eyes went directly to the floor. I thanked him, I looked at his hairline and told him to remove his hat, since there was nothing to be worried about. He looked at me and said “…but my wife told me last night that my hairline was receding and I should just shave my head.”. It was then that I got out my Nioxin manual and showed him pictures of receding hair lines and hair loss and asked him “Do you look like that?”. He smirked and said “No.”. I explained that yes, maybe his hair line was finer than it used to be, then I told him so was mine and lifted up my bangs to show him. Finally, consistent eye contact! After a few minutes, we decided an updated cut may be the answer and applying some product in his hair to keep it in place. I told him my secret “Getting my hair to look like this…it’s all smoke and mirrors my friend. Smoke and mirrors!” to which he laughed, then thanked me for my time and my courtesy and for not making him feel silly or vain.

I am about to tell you something so that you will know, and someday your children will know…men want to like their reflection, for themselves. Men feel just as insecure as women about aging. Men want their spouses/partners to find them sexy and attractive and worry that they don’t measure up – no pun intended – get your mind out of the gutter. Men know that their hair line is changing, they do not need it pointed out. Think about it ladies…what would happen if a man pointed out your ever so slightly saggy neck. If you are going to tell a man to “just shave your head” because he is beginning to thin a tad, you better be ready for him to say “just get botox” when a line is spotted.  Those familiar with my blog know I have written of this before, see link below;

Receding hairlines and muffin tops

…and from time to time, I will continue to write about this for making fun of anyone or belittling anyone who is trying to improve themselves is unkind and ugly. Plain and simple. If you want to be treated as an equal, be careful how you treat others, for you get what you give.

ThatGirlx3

 

 

Beauty, Business, communication, Hair Care, That girl in the red coat, Women, writing

Let it be

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” …And when the night is cloudy, there is still a light that shines on me. Shine on until tomorrow, let it be”

– The Beatles

(I have had this song in my head since last night, and after what happened today, I knew I had to write about it)

I met a woman this morning that is the inspiration for today’s tale. It’s been a gray couple of days in my neck of the woods and being 2 days into Daylight Savings, it is safe to say I have prepared myself for whatever may come at me, from a nasty glare because the Black blinc mascara is on back order or a flat iron being hurled across the front desk …yes, it has happened – I have witnesses.

A woman came into the shop looking to purchase hair color to “fix the mess” on top of her head (her words, not mine). I asked her what color she had been using and when she told me that she has been using box dye from the drugstore, I suggested that she see a stylist to help her with her color, that trying to correct a box dye mishap is not easy. I let her know our stylists were available later this week, or if she couldn’t wait, I could suggest some Salons in town. She huffed at me and then told me “You are no help. At all. What a waste of time!”. Being me, I couldn’t leave it at that, so I asked her “Are you alright?”. She stared at me. “It’s just you seem upset and not just over your hair color.”. She continued to stare for a few moments then said “I’m turning 45 this weekend and my life is nothing like I thought it would be.”. It was quiet for a minute, I looked at her and said “Preachin’ to the choir sister!” which made her laugh. We began to chat and she let me know about her friends and their marriages and their kids and she felt like a failure because she is now a single parent and had to take a job in retail – to which she caught my eye, realized what she had just said, looked petrified and said “No offense!” to which I laughed and said “None taken”. I then let her glimpse behind the curtain and told her a little about me.

I can remember looking at my reflection in my bathroom mirror, tears streaming down my face, wondering what the fuck I had done with my life. – sorry for the “f” shot mom – it’s fitting. I, like many women and men, had fallen victim to the social media standard of life – as I like to call it. You know what I’m talking about – the perfect poses, the happy families, the awesome VACAY! photos. Seeing the lives of the people from your past and they seem to have it all – the great career, the cars, the house(s), you name it, they got it. What I came to realize, after wiping my face, having a vodka & tonic  and a hysterectomy (I don’t call it getting the stupid cut out for nothing) is that not everyone is what they “post” to be. ( not my quote – came across it and loved it). Stop measuring your worth on the lives of others. It ain’t worth it. I may not have a summer house in the Hamptons, I do have the love of a good man, and have had his love for over 23 years. I may not be jet setting to New York (yet), I do have a 19 year old daughter that can’t wait to tell me her exciting news. I may not be in the fortune 500, I am a blogger who has a worldwide following, I have been published and I own my own Retail Consulting business. Over the past years, if my life had been any different, I would not be who I am today. Plain and simple.

After chatting for a while longer, my customer asked who I would suggest to fix her hair. She wanted to come to our Salon, but didn’t want to wait. She wanted something today. So I gave her a few names and numbers. She thanked me for my time and for the chat. I told her “anytime.”. As she was leaving I told her to just “let it be” – to which she said “I love that song!” and she turned out our door with a little spring in her step.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

You can look…but you can’t touch

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This past weekend, yours truly attended the ABA’s in Toronto. It is “the hair show” to go to. It is the place to be to find out about the latest techniques in color placement and cuts, this year courtesy of non other than Guy Tang. It is also the place to be to find and purchase products…or so I thought. For those of you familiar with my Salon Tales and my private Salon Consultations, you are well aware that I am a firm believer in the importance of retailing products in the Salon. This past weekend, I had an unusual experience, a recollection that I cannot seem to shake, and quite honestly baffles me. Today’s tale is for the distributor’s, managers and sales reps.

 

At the ABA’s, every distributor and company has their own booth or booths, displaying their product lines, demonstrations of products, color placement and cuts are around every corner, and every booth has a cash register for the sole purpose of purchasing said products. One of my fellow attendee’s, who shall remain nameless, loves the Peter Coppola Infusion Anti Frizz Cream – a lovely lightweight, moisturizing cream that locks out frizz and keeps your hair smooth, sleek and shiny until your next shampoo. (…it is also a beautiful shade of pink and smells heavenly). So, I took her over to the display, picked up a bottle of it, noticed there was not a price displayed, so I took it over to the cash register and asked “Excuse me. We would like to purchase this product. Do you happen to have the price?” to which a Sales Rep. came up to the counter and asked me what I was doing. I let this gent know we wanted to buy the product and were wondering the cost. “Oh, that product is not for sale. It is display only.”.  “So, I can’t buy a bottle?” I asked. “No, it’s display only.”, he took the bottle and walked away. Yes, you read that correctly, I was at a trade show, that promotes products for Salons to use and purchase and I was not able to purchase said product. …also, not once did said Rep. offer me any information on the product, he just walked away. Poor soul, if he had asked, or tried to speak to me he would have realized that I manage a shop with over 25 retail lines and the women I was with had a lot of purchasing power and many, many Salon connections, all over the province. I started looking around at the other booths and seeing the same thing – all product lines were displayed, but not all the products displayed were available for purchase. This got me thinking… a lot.

In our industry, many times than not, Salon owners, managers and stylists are blamed for the lack of retail sales. While this may be true in some circumstances, I have a question – how do distributor’s expect Salons and Stylists to grasp the importance of retailing products when the distributor’s themselves aren’t retailing/selling the products? Yes, we were at a trade show, and yes, it was just one product. Take a moment and look at the bigger picture. One person purchases a product, loves it, tells her Salon about it, they bring it in and next thing you know, every client has tried it, had it in their hair and the potential of 5 – 10+ bottles a week are being bought from the distributor and purchased by clients at the Salon. Plain & simple. It also had me wondering, how many other people had the same experience as yours truly, and how many potential sales, present and future were lost, to never be recovered? This is not how retailing is supposed to work. Retailing starts with a conversation, that turns into an explanation of the product, which turns into the value of the product being understood, which ends with a purchase.  How do I know? This is how I have personally introduced new lines and new products to the owner of the shop, the Salon’s clients and the Salon  & shop’s customers. Everyday.

I didn’t like “look but don’t touch” when I was 5, I really don’t enjoy it now.

 

That Girl in the Red Coat

That Girl in the Red Coat

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

…knowing is half the battle

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So, it happened again. I had a Rep. come in, actually, just show up out of the blue. No appointment. No phone call. No email nor a text. Oh yes, and it was on a Friday afternoon. Nothing makes me feel like I am a valuable customer than a total disregard for my time. As they waltzed through the door exclaiming that they had new products to show me that I MUST HAVE!, I let them know that I didn’t have much time to chat, because I didn’t know they were coming. …sadly,  the hint was not taken. “Oh, it’ll just take a minute!” ….hmmm, only a minute to tell me about a new product line…must not be much of a line if it only takes a minute to tell me about it. Long story short, after a quick overview, I was told it was fabulous and one of a kind. I thanked my Rep. for their time and let them know that we weren’t looking to bring in a new line until at least March, and that when we do bring in a new line, I need it to be different, to offer a product that no other line offers. It was then that my Rep. put their foot in their mouth. “This line is different! I would hate to see you miss out on this and be left behind. No other line offers a BB Cream for the hair!”. “Actually” I said, “there are lines that offer a BB Cream…” and before I could name them I was told with a laugh “I don’t think so. I think you are mistaken.”.  …sigh. It was at this moment I gave my Rep. a crash course on P.K. (product knowledge), that AG Hair was one of the first to bring a BB Cream for the hair, over 2 years ago – it’s actually named BB Cream. Soon after Schwarzkopf followed suit with their BonaCure Moisture Kick Beauty Balm. Needless to say, my Rep. had nothing to add.

 

I cannot tell you how many times this has happened to me. A Sales Rep. coming into my shop, guns blazing about a new product, with no appointment or call made, interrupting my time and my answers for that matter. The worst part? Their lack of product knowledge, not just about their “new product”, but of the other products out there that may be the same or comparable. So today, my tale contains a little list for the Sales Reps.. Don’t get me wrong, there are some FABULOUS Sales Reps. out there and I am blessed to have some of them. Appointments are made and kept, texts and emails are answered, orders are taken care of, proper product knowledge is given and many friendships have blossomed. If the above description doesn’t ring true to you, this list is for you. You’re welcome.

  • make an appointment and keep it. If possible, make the appointment for the same day and time each week or biweekly. Trust me, your Salon’s will appreciate it and it will make your job easier.
  • if you cannot keep your appointment, let us know. Text us. Send us a message via Facebook. Tweet us. SnapChat us if need be. In this day and age, there is no excuse for a no show.
  • when you have a new product to show us, let us know ahead of time. There are many times I do not have extra help in the shop, so if a customer comes in, they take precedence. If you want my full attention, let me plan my schedule so I can do just that.
  • when presenting your new products, it helps to have them with you. I understand that many companies do not offer samples like they used to, but a tester helps. So I can smell the product and actually try it, feel it and play around with it, even if it’s for a minute. I cannot sell what I do not see, or know for that matter.
  • THIS IS A BIGGIE!!! when telling me about the new products, give me a reason to retail them. The majority of the time all products are seen as Salon tools or back bar items. Yes, we are in a Salon. We are also in a retail environment, which can be the bread and butter of a Salon. Sell me the value of the product, so I can in turn sell it to my customers and the Salon’s clientele. ….pssst…the more I retail, the more I order and in turn, the more you make. Just sayin’.
  • never assume you know everything about products. When you are told that another line has a similar product, the proper answer is “Oh. I hadn’t realized. Can you tell me about it?”. TIP! – laughing and telling me I don’t know what I am talking about or telling me I must be mistaken insults me a little and makes you sound like one of the mean girls from high school and makes you look like an ass. Plain and simple.

 

Here’s the deal. If you are a Sales Rep., you gotta know your competition. You gotta. Educate yourself on the other product lines out there, not only to increase your sales but to save yourself the embarrassment of having egg on your face.

 

Timing

That Girl in the Red Coat

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Listen for what you cannot hear

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Beauty – a combination of qualities, such as shape, color or form, that pleases the aesthetic senses, especially the sight.

I hear the familiar chirp of the Salon’s door chime and as I look up from my purchase order, I see two sparkling eyes staring at me from just above the counter. Standing on her tippy toes, a young girl reaches out her hand and with a squeal, shakes her hand, giving me a prompt to shake her hand. Her mother, standing behind her lets me know that the young girl is deaf, so she likes to shake hands since she cannot say the word hello. I smiled at the little girl, and gave her a wave hello. I came out from behind the counter and gave a “come with us” wave to the girl as I went to help her Mother find the product she was after. As I was explaining how to use the product, I felt a little hand grab mine and little fingers intertwine with mine. I looked down to those sparkling eyes and smile. The young girl pointed to my hair and let out another squeal. It seems her favorite color is purple and yours truly has a swipe of purple throughout my hair. So, I bent down and let her play with my hair. She smiled and squealed and ended up rubbing my head where it is shaved. I showed her Mother the testers of purple hair chalk so her daughter could have purple hair too. Her Mother applied it and once it was done, I motioned to the girl to follow me. I took her over to our biggest mirror, bent down to her level, smiled and pointed to her reflection that she too had purple hair. Her Mother signed it was time to go and as I walked to the counter, my new found purple haired twin kept holding my hand, smiling and squealing. As they were leaving, the Mother thanked me for my help and my kindness and told me that I had made her daughter’s day. Funny thing is, it was her daughter who made mine, and I was sure to let her know it.

After the Mother/Daughter duo left, it got me to thinking. How many other Salon’s had they been to? How many other shop’s had they been in? How many other people did the young girl reach out her hand, only to have it ignored? How many people forgot about just being kind? For a successful Salon, you need more than a great colorist, good coffee and fully stocked shelves. You need to be attentive, sympathetic and empathetic. You need to pay attention to the sights and sounds of your Salon and your clientele and customers. You need to take those extra minutes to explain how to style your client’s new ‘do, or to bend down and let a child touch your purple hair.

Taking a moment to be kind to another human being, especially a child, adds beauty to the world. Plain and simple.

 

Beauty, Business, communication, Hair Care, That girl in the red coat

Holidaze

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I know the calendar reads September. For yours truly, it’s read December since about May. My final Christmas orders have been placed, shipping dates have been strategically chosen, requests have been approved to have invoicing split into separate months for larger orders. Plans are being made on how products will be displayed and what shelves will be moved where. The shop’s holiday draws are being planned and packaged. Advertising idea’s are in the works. Parties are being planned.

Today’s tale is for Salon owners, Managers and Stylists. The holiday season is upon us and we are entering crunch time for ensuring that the next few months are as profitable as possible. When planned and executed properly, the potential profits from retail during the October – December months can reach the thousands, even the tens of thousands. Yes, you read that correctly, and yes, it is possible. I know it is possible because I have done it. Think of what that could do for your staff, yourself and your business. I’ll give you a minute to visualize.

Before the panic sets in once you realize it’s October in a few days, take a breath, and another. You still have time to make this your Salon’s best holiday retail season ever. (until next year). For many Salon owners, Managers and Stylists that aren’t used to retailing products, it can seem overwhelming and you may feel like you are in a daze and have no idea how to begin your adventures in Holiday/Christmas retail. Being me, I have compiled a little list for you, a “how to holiday” for your Salon if you will. You’re welcome.

  • Call your Sales Rep’s. They all have copies of their distributor’s Christmas/Holiday flyers containing all the deals available
  • Request an email of all sales and deals available – in case a deal in no longer available or a change needs to be added, it can be done A.S.A.P. from wherever you may be, at any time. As the holiday season approaches, and product availability starts to dwindle – it is first come, first serve.
  • Speak to your Sales Rep. about splitting up larger orders into two shipments, one for October and one November. With two shipments comes two invoices = larger orders aren’t such a hit to your pocket book. *If retailing is done properly, once November’s order arrives, you have sold out of October’s shipment which will now pay for November’s.
  • All distributor’s offer net 30 days for payment. Many will change payment terms to net 60 days – another way to give yourself some breathing room and give you the ability to bring in more product.
  • Ask for samples of products that you can add to all your customer’s and client’s bags. A foil sample of a shampoo or a conditioner goes a long way.
  • Request retail bags with every order. Distributor’s will add them to your order at little or no cost to you. It’s a win/win – your clients and customers get a pretty bag for their purchase and the distributor and your Sales Rep. get free advertising for their products.
  • Offer free gift wrapping with every retail purchase. With the free bags you’ve received from the distributor’s and your Sales Rep., all it will cost is a few dollars of tissue paper and ribbon from the dollar store.
  • Check your reward points! Matrix, Joico and Goldwell/KMS, to name a few, have an excellent rewards program. You can redeem your reward points for free products that you can in turn use as daily/weekly holiday draws. Psstt…you can redeem points for FAB! full size products, curling irons, purses, jewelry and electronics.
  • Get your Salon on Facebook. Keep your page professional – only post new product arrivals, new sales or Salon specials. Post pictures of before and after pictures of your client’s new colour’s and cuts (with their permission). Start a Facebook contest – once a certain amount of likes have been reached, a gift card/gift certificate will be awarded to a lucky Facebook page “liker”. In my personal experience, our shop’s Facebook page has brought in new retail customers and new clients for the salon. Our Facebook page has also introduced me to new community organizations that we have donated to and local businesses that I now cross promote with. Pssst….a Facebook page = free advertising!
  • To keep your shelves looking full, separate some of your holiday packs to use as open stock. Sell them for $1.00 – $1.50 less than suggested retail – your clients/customers get a deal and you make a profit, again, its a win/win. *Many holiday packs come with a complimentary product – do not sell the complimentary product, put it aside to give as a free gift with large purchases, or to brighten someone’s day.
  • Many hand cream’s come with a complimentary tester. Keep the tester at the front counter, right by the register, or while your client’s color is processing -ask her if she likes the scent, then offer for her to try some. 8 out of 10 times, she will be purchasing some on her way out. Again, I know because I see it happen everyday. Yes. Everyday.
Retail is vital for the success of a  Salon. Not only does it add revenue to your Salon, it adds integrity to your Salon’s reputation and adds to every client and customer experience. It adds integrity to your Salon’s reputation because it shows you stand behind and are confident in the products your Salon uses. Selling the product you use on your client ensures that their new color will stay vibrant and that your client can achieve their style on their own. 9 out of 10 times, taking the time to teach your client about the products being used and how to apply them will guarantee the sale. Once you see the rewards to your Salon, your clientele and your customers of adding retail to your Salon during the Holiday/Christmas season, I can guarantee that retail will become a year ’round event.