Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

Product placement

April 21, 2015 That Girl in the Red Coat 1 Comment

Every day I meet a woman who hates her hair. Everyday. The feel of it, the look of it, the texture of it, the length of it, you name it, there is something about their hair they just do not like. The commonality all these women have – they loved their hair when they were in their stylist’s chair. As every woman knows and few will admit – when you are having a good hair day, you love your reflection and you feel like anything is possible. These women loved their hair the rest of the day. They received compliments in the express check out at the grocery store and from the clerk at the drive thru window. They received compliments from their loved ones at the dinner table and couldn’t help but to try to catch their reflection where ever possible. They woke up the next day, excited to do their hair and take on the day…and that is when it all fell apart. The compliments from the previous day became a distant memory and their belief that anything was possible all but vanished because after 30 minutes, they couldn’t style their new ‘do and they began to feel like a failure, they began to feel stupid that they couldn’t even accomplish the most simple of tasks, like styling their hair. All because they never received a proper product consultation from their stylist. That’s right, I said it. As a stylist, when you teach your client about what products to use and how to use them, 90% of your clients will be able to achieve the same style at home and will continue to have the same confidence in themselves that they had in your chair.

Everyday, and I mean everyday, you will find me teaching a woman how to use the product she already has. As you know, I manage a retail shop/Salon. I carry over 25 professional hair care lines and I love to sell. That being said, when a customer, lady or gent, comes into the shop with a concern over their hair, I always ask what they are using and how they are using it. Many times they are using the proper product, just using too much or too little of it. Sometimes the product they are using is not the proper product for the style they are trying to achieve. When I explain this to them, the first thing they always say is “why didn’t my stylist tell me?” – a question I often ask myself.

For all the stylists, Salon managers and Salon owners, our beloved industry is based on service, customer and client service. Educating our customers and clientele about their hair – not only cutting, coloring and styling. A key component to the consultation is being overlooked, the product and styling consultation and the retail sale. For those familiar with my Salon tales, you know I am a firm believer that retailing in the Salon is a must. It adds to the Salon revenue, it adds to the credibility of your stylists and it helps your clientele keep the look, feel and style of their hair after they leave the Salon. When they love their hair, they love you. When they hate their hair, well…you may be off their Christmas card list.

I have heard from many stylists that they don’t have time to retail products. I am here to tell you that you do. You have your client in your chair for a minimum of 45 minutes. You are chatting with them the whole time they are in your chair. You are reaching in front of them or around them for the products you are using in their hair. Many times they actually say “Wow! That smells great! What is that?” – if that isn’t an introduction to sell them the product they need for their new style, I don’t know what is. If you can talk about the Real Housewives and their escapades, you can take a moment to chat about their hair and how to take care of it. Being me, here is a little list to follow;

– while their color is processing, explain to them why using your Salon professional shampoo and conditioner are vital to keeping their color vibrant and their hair manageable.

– when your client is going for a fun and funky look with vibrant colors like red or blue, explain the importance of using the proper products to keep the colors vibrant for as long as possible. Explain to them how to wash their hair so the colors will not bleed together.

– while you flat iron their hair, use a flat iron spray and explain that it helps to protect their hair from the contact heat of the flat iron. Explain why you are using it and how much use.

– when curling your client’s hair, explain to them the difference between your Salon professional curling iron and the curling iron’s you can find at the department stores. Let your client know that the heat and quality of your Salon professional curling iron is the reason why their curl lasts.

– explain what the product is that you are using and how to use it. For example, if you are using a root boost, explain to your client it is to be applied at the root on damp hair before you blow dry.

– be sure to let your clients know that all your products are unisex – that anyone, man, woman or child can use them. I have met many men who loved a certain product but thought they couldn’t use it because their wife used it, and vice versa.

– when applying a conditioning treatment, explain the importance of it and the importance of using one at home on a weekly basis – especially for your high lift blondes.

– for your girls with curls – explain how they can embrace their curls with the proper products – that humidity resistant products will combat their frizz, there are gels and creams for curl definition and retention. That there are lines out there specifically designed for curly hair.

Take the time that you already have to educate your clients about their hair, plain and simple.

Beauty, Business, communication, Hair Care, health and wellness, parenting, That girl in the red coat, Uncategorized, Women, writing

Year End Review

December 30, 2014 That Girl in the Red Coat 2 Comments

As the end of 2014 creeps forward and the glimpse of 2015 is on the horizon, my Facebook news feed is flooded with everyone’s “year review” and my Twitter feed is flooded with everyone’s “New Years Resolutweet” …(my word…I like it.). I have women coming in the shop proclaiming their resolution to be a better friend, to be a better parent, to be a better wife, to make more time for others. I have yet to hear anyone tell me what they are going to do for themselves. Yeah, I said it, for themselves. It may seem like the above resolutions are for ourselves, depending on the intention, most of the time, they are not. Becoming a better friend for your friend’s sake, becoming a better parent like Susie’s mom or becoming a better wife – a wife you think your spouse wants is not making a resolution for yourself. Ladies and Gents, if you do not make yourself priority #1, no matter what you may resolve to do in 2015 and the years there after, it will never seem like enough, you will always feel like you came up short. For those of you familiar with my Salon Tales, you know I know of what I speak. I was that woman. The woman who put everyone and everything ahead of herself. The woman who made everyone’s problems and woes her own – be it her husband’s issues with his boss to her child’s issues with the mean girls, if a problem arose, yours truly would swoop in, take it on and fix it…and I was empty and exhausted.

Now, I am not an expert by any means. I am not a prophet nor the guru on the mount. I am a woman who has struggled with self image and self esteem. I have been a woman who tried to live up to the Norman Rockwell images only to end up feeling like I had more in common with Norman Bates. I have been the woman who truly believed Martha Stewart, that if I had the right flatware that all would be right in the world. I was the woman who bought every exercise VHS tape and DVD proclaiming “I will be one of their success stories!” only to be sitting in front of the TV screen, winded and giving the chipper barbie instructor the finger. A few years ago, after getting the stupid cut out (hysterectomy) and removing my head from my ass, I realized that resolutions are stupid and instead of making a resolution, I would make a change.

Making a change can be scary, down right terrifying actually. I remember one early morning, my hubby and girl were still asleep. I was sipping my morning coffee and thinking of the petty remarks about my weight loss, like “Oh…trying to become a cougar?”, my blog “what a cute hobby for you” and my professional achievements “she’s just the manager” when I came across this quote “If you think adventure is dangerous, try routine. It is lethal”. – Paulo Coelho. I realized that all the changes I had made for myself – be it my weight loss, chasing my dream of blogging and consulting and taking pride in my position at the shop were the right changes to make. I realized that I was receiving more positive feed back and support than negative. I was surrounded by those who wanted to see me thrive and I them. I realized that those who made me feel selfish for making myself a priority were upset because they were no longer my first priority.

A little proof that making yourself a priority is worth it…since making myself a priority I have been featured on http://www.salonmagazine.ca – my most viewed article to date

http://www.salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

and have been fortunate enough to be featured in their magazine

I have been featured in Piidea’s September/October buyers guide

I was invited to the Contessa’s once again by the Beauties at Piidea

My pictures have been featured on Joico’s Instagram feed

…not to mention some pretty FAB! connections and followers on Twitter – check it out @grlintheredcoat

Now, before you think that there is no way you can make yourself a priority and be a good mother, wife, friend, employee – take your pick…give your head a shake. It is possible. If you want it all RIGHT NOW! – give your head another shake. It’s going to take some time. The events mentioned above took over 2 years. Be patient. Make a plan and stick to it. Let your loved ones know, keep them in the loop – not doing so is mean and unthoughtful – plain and simple. Think about it – how can they support you if they do not know what they are supporting? Remember that others are trying to make themselves a priority too and, it is not all about you. Just because you didn’t get a text back 2 seconds after you sent it doesn’t mean you are unloved. Having dinner plans cancelled or altered doesn’t mean you are getting the brush off – sometimes life really does get in the way.

Be kind. Be thoughtful. Take a minute for yourself. Make a change.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized

It’s probably not the weather

November 18, 2014 That Girl in the Red Coat Leave a comment

Over the past few months, I feel as though I have been having the same conversation with different reps, Salon owners that I chat with from time to time and Stylists. Everyone says that business is slow. They all seem to be having the same problem and they all seem to have the same reasons for it. “It’s probably the weather.”. “The economy is slow.”. “It’s peak vacation season, so people are away.”. “We charge $90.00 for a color. Our clients don’t want to spend more for product.”. “My client bookings are down. I guess my clients are really busy.”. I have news for you, and you aren’t going to like it. The above excuses – yeah, I said it, excuses for the lack of business at your Salon comes down to you, your staff, your customer service, your policies and your lack of retail. Plain and simple. I say excuses because sitting around complaining about business being slow and doing nothing about it is an excuse and is lazy. *To be clear – I agree that the weather can affect sales – Mother Nature is not always our friend up here in the Great White North – a blizzard or a good ‘ol Polar Vortex will keep people at home. As for the others, well, there is always something that can be done.

I have been in the retail/customer service game for over 25 years and in our beloved industry for over 12 of those years. I know too well the struggles we can face, from product cost increases, rent increases, wage increases and competition from other Salons that offer the same services. Here’s the deal. When your Salon has procedures in place, when your staff is educated on your products and your stylists re-book and follow up with their clients and your retail shelves are stocked, your business will sustain itself, and grow. It will. *The key – you have to work at it, everyday. You have to believe in yourself and your business and what you are trying to accomplish. Being me, I have compiled a little list for you.

– Policies. I cannot stress this enough. Dress codes need to be in effect and followed. Personal calls are not for the Salon floor or the store front. Take it to the lunch room. I understand emergencies arise and a call from the school must be taken on the Salon floor. Booking your next oil change…not so much. *Remember – all your client in your chair is doing is listening and watching everything going on in the Salon…and good news travels fast….bad news travels faster.

– Make it your Salon policy to re-book every client at the end of their service. Now, I know this will not happen 100% of the time, it can happen 85% of the time – I know this because that is what our average is in our Salon. Once you explain to your client that you cannot guarantee that you won’t be booked solid 6 weeks from now, they will re-book. Let your client know they are more than welcome to cancel or reschedule if need be. In my experience, once they realize they are not indebted to that exact date, they re-book, and show up to their appointment.

– Be sure to offer a consultation to every client, new or existing. Take a minute to ask them how they are, what plans they have, if any special events are coming up. Ask them if they were thinking of changing it up or did they like their last color and style. Asking these questions makes your client feel important and that they matter. It also gives you a chance to find out what is happening in their lives – for instance, if they have a gala coming up, trying a pixie cut for the first time may not be the best idea. During a consultation you may find out about a health scare, a new medication or a new product they have been using that could affect their color service that day. Asking them “same as last time” doesn’t cut it. It doesn’t.

– Make sure your Salon is stocked with water, tea and coffee. Having a choice of milk, cream or flavored creamer, sweetener or sugar goes a long way. At our Salon, we have clients that as we are taking their coat are asking if we still have that “yummy creamer”.

– Get on Social Media. Facebook is checked before email. I update our Facebook page at least 4 times a day. It takes all of 2 minutes each time. We have gained customers and clients from our updates. I have gained new customers that drive from other cities because of the specials and the new arrival of products I have posted.

– Your Salon must retail product. It must. Before you get all “that’s a huge investment!”, calm down. I am not saying you have to have every brand and every product. You should have the products you are using in your Salon for sale to your clients. Keep 2 – 3 bottles of each product you use on your shelves, at all times. You can’t sell what you don’t have. *Think of it like this – as a stylist, would you go without having bleach at your color mixing station because “No one will probably want it”? No, you wouldn’t. The same rings true with retailing the hairspray you use at your station. Thinking for your clients instead of thinking about them is one of the biggest mistakes you can make. Retailing products works. I know. I do it everyday. Once your client/customer realizes that their hair can have the same look and hold at home that they get from you, they will buy the product.

– Provide good customer service. Talk to your clients and customers. Educate them on their hair and their products. Offer free consultations, from an up-do to how to use their flat iron. I personally have helped our customers learn how to use their new flat iron or curling iron. I have been known to flip my head upside down and from side to side and mess up my own ‘do just to show them how to do their own hair, and correct a mishap with a flat iron. If your client is not happy with the product they bought, ask them to bring it in, ask them to show you how they use it, then show them how you use it. In my experience, the product is the right product, the application needed improvement.

Following policies and procedures, re-booking and following up with clients, taking the time for proper consultations, utilizing Social Media, educating your clients and your customers and retailing products and keeping the shelves stocked, your Salon will thrive. It will.

“Whether you think you can or you think you can’t, you’re right” – Henry Ford

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Mint flavoured shoes

November 4, 2014 That Girl in the Red Coat Leave a comment

At our shop, we retail over 25 professional hair care lines, so it is no surprise to me when I have a client or customer tell me they have never heard of the particular product I am telling them about. What does surprise me is when I introduce a product or product line to a client and they respond with “They still make that? I used to love using it but…that’s an old product line, isn’t it? My stylist said it’s old and no good.”. A phrase I hear often, and quiet frankly, a phrase that baffles me. Stylists – here’s a little tip for you – if your client loves a product – NEVER tell them it’s old and no good. First of all – it’s not professional. Second, you have just insulted your client. Yes, insulted them. You have just made them feel old and stupid for using a product that they love. I am telling you this because your clients will not, they do not want to offend you or hurt your feelings. They may however, book their next appointment elsewhere.

For those familiar with my Salon Tales, you know that I take the business of beauty and customer service seriously. I believe that customer service is the cornerstone of our industry. Yeah…I said it. When proper and professional customer service is not being provided, it does not matter that you are an expert colorist and cutting expert or how many products you retail at your Salon – if your client’s opinions are being neglected or pushed aside, the only person filling your chair will be you, wondering where your clients have gone.

Everyday I have customers or clients from the Salon purchasing products. Many of the products they purchase, they purchase because they love them. They like the hold, or the shine, or sometimes they love the smell of the product. I may not think the product is the best selection for their hair care needs, but they like it. They are able to achieve the look they want at home and like the way their hair looks and feels, so I keep my mouth shut. When I am asked if there is another product I would suggest, then I offer my opinion on another product. I never, I mean never, down play their beloved product. Being me, I have compiled a little list, a “how to suggest another product without putting your foot in your mouth” list, if you will. (fitting title for today’s tale…don’t you think?…wait for it…there you go).

– when a client is looking for a new hairspray, first things first. Ask them what it is about their current hairspray they aren’t happy with. Ask them what hold factor they are looking for, if they want a little shine or frizz control. Telling them “it’s about time you changed hairspray!” – not a good idea

– when a client comes in asking for a product from a line that you deem “dated”, do not judge. It may be an old line to you, your client may have just learned about it, so it is new to her.

– when a client comes in looking for the latest and greatest product, before you sell it to them, be sure it is meant for their hair type. Selling a woman the newest curl defining cream when her hair is poker straight is unprofessional, plain and simple. Think about it, she will get home with dreams of curls just to end up locked in her bathroom with a matted mess. Trust me, I am all for making the sale – when it is done the correct way.

– if your client is misinformed about a product, take a minute to explain the proper use of the product, educate them. Flip the bottle over and show them the product description, and the directions on how to use the product, and how much to use. Take an extra minute to explain what the icons mean… the little open jar = shelf life, the bunny = cruelty free, the arrows in a circle = the packaging is recyclable. Again, telling them “you don’t know what you are doing, do you?” – not your best option.

– when a client comes in looking for a product you do not sell, DO NOT say “Oh, we don’t carry that, heard it’s crap.”. Yes, ladies and gents, many of my customers had been told that exact thing, at the Salon they used to shop at. Find out what product they are looking for, ask them what they liked about it. You would be surprised how many times a product you have on your shelves will fit the bill. …I do it everyday.

At the Salon, we help men and women look and feel better. We give them a fresh look or help them find themselves once more. We help to prepare them for their life events – graduations, weddings, births and sadly, deaths. Yes, we are in the Beauty Industry. Yes, we work in Salons. Yes, we are in the service industry, and yes, we are in the customer service industry – something we must all remember. Our customers and clients may forget the color line we use or the hairspray we suggest. They will always remember how they were treated, how they were spoken to and listened to, and how they felt. You may be an expert colorist, you may offer the greatest cut and style in town – no one will remember that if your manners and demeanor do not match your talent. Be kind. Be courteous. Our clients and customers have given us their time, the least we can do is give them and extra minute or two.

Beauty, Business, Fashion, Hair Care, That girl in the red coat, Uncategorized

Taking a Tour

June 17, 2014 That Girl in the Red Coat Leave a comment

On June 2nd., yours truly took a little tour to The Cambridge Mill in Cambridge Ontario to attend the Spring Trend Tour show sponsored by Joico and Piidea Direct. Inspiration was promised and inspiration was delivered…from the choice of venue to the artistry displayed on stage.

I arrived to warm hospitality from the staff at the Cambridge Mill, hot coffee and a glorious view while waiting for the show to start.

The view from The Cambridge Mill

Once at my table the music pumping, the lights flashing, I knew I was in for a treat. The show began with a student competition and let me tell you, these students GOT IT! Great styles and structure to the cuts and creations and color. I cannot wait to see what the future holds for these young stylists and their clients.

Yep! Created by students!

After the student competition we were treated to some great cutting and color techniques using Joico and ISO color from Marc Galati and Darci Armstrong. True professionals and artists, who touched on all aspects of having a client in your chair, from foil placement, understanding your client, helping your client achieve their desired look and in my opinion the most important, making sure that you sell your client the proper products to protect their investment in themselves.

Marc Galati

Darci Armstrong

After a scrumptious lunch that included the best ever beet salad I ever had, wraps, sandwiches and tasty treats for dessert we were in for a real treat. Monika Lombardi took the stage with her creations for the gents of all ages. It was a wonderful addition to the show as, for those of you who follow my Salon Tales, our gents do not get enough attention and they are a huge market that needs more attention. Great barbering techniques were displayed and taught by Monika, as were styling techniques. Monika gave a step by step walk through of each technique she was utilizing. Another true professional and artist. I cannot wait to see what the next trend show will bring!

Monika Lombardi

All the creations

For those of you looking to change it up at your Salon, or are thinking of dabbling in more vibrant colors and creations, I recommend Piidea Direct and Joico. To be clear, I am not receiving any type of stipend. The reason for the recommendation? I am a manager of a Salon and retail shop which means I am also a customer. I am a customer that needs product, color and support and I receive all three from Piidea and Joico. Free education, support 24/7, samples for our back bar and our clients, even complimentary retail bags for our clients and customers…and awesome Sales Reps., like mine.

Melodie Hergott – Sales Rep Extraordinaire! …and yours truly.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

It’s easier than you may think

January 13, 2014 That Girl in the Red Coat Leave a comment

It’s January. For the most part January is known as a slow period for Salons…picture a ghost town with a tumble weed tumbling down the middle of a dusty road. Today’s tale is for all the Beauties of the Salon industry, from the apprentices to the Salon owners. I am here to tell you that January, well, every month for that matter can be highly profitable from retail sales to waiting lists to get into the chair. How do I know? Well, I book appointments for our stylists and personally add names to our “call if there is a cancellation” list, and I see the rewards of retail, from profit for the Salon to smiling faces from our clients who now have the proper products and tools to achieve their new ‘do in between each pre-booked appointment.

A successful Salon is easier than you think. It really is. *To be clear – just because I said it was easy doesn’t mean that some consistent effort isn’t required. The most important aspect to a successful Salon as I see it begins with management. As Salon owners and managers we must be consistent with every aspect of our position, be it dress code, scheduling, payroll, inventory, employee relations, even how we answer the phone. We, as managers and owners need to set the pace, we need to set the example to adhere to. If we are not following dress code, how can we expect our staff to? If we wander in 20 minutes after the Salon opens with no call or reason why, how can we write up our staff for being late?

On any given day at our Salon, you will find me taking inventory, placing orders, talking to the reps and selling products to our clients and our customers. You may also find me looking up a product on the internet for a customer to either find her something I sell that is comparable, or to find a local Salon that sells that product so I can help her find it. You will also find me washing the floors, or dusting the retail products on our shelves, or taking out the garbage, or sweeping the floors or folding the towels. Hence why at our Salon we work as a team, because I do not ask one thing of my staff that I would not do myself.

Being me, I have compiled a little list for you. Seriously, it’s easier than you think.

– Pre-booking appointments is a must. Many stylists are shy about asking to pre-book. They don’t know how to bring it up. Next time your client is paying for their service, try this “Our total today is $100.00. Would you like to make your next appointment for 5 or 6 weeks from now?” – it’s a question that yes or no will not suffice as an answer, it gives you and your client a chance to have a conversation about their next appointment.

– Pre-booking shows your clients that your time and their time is valuable. It shows your clients that you want to be sure the love affair with their hair continues. It lets them know that you do not want to have to turn them away because you are booked.

– Make retail a part of your service. Think about it. While you are drying your client’s hair I am sure you have heard “That smells so good!” about the product you have used in their hair. A perfect time to tell your client the name of the product and to tell her you can have it put up at the front counter for her and she can purchase it as she pays for her service.

– For Salon owners hesitant to invest in retail – talk to your reps. Many times they can offer a small intro. package with a 30 days to pay policy. Many distributor’s offer a consignment program.

– Still hesitant to invest in retail? Remember your points programs! Many companies such as Joico, Matrix and Goldwell offer a points reward system and the great thing about that is you can redeem your points for retail product that you can in turn sell, either for full retail or a discounted price for your clients and customers.

– Keep your Salon clean. Keep your shelves tidy and dusted – no one wants to buy a product that has dust on it.

– Adhere to a dress code. Keep it professional. It is much easier to be taken seriously as a professional when you look like one. …I know your fuzzy boots are comfy-leave ’em at home. Ripped jeans are for the Bon Jovi concert, not the Salon.

– All staff and stylists must have their hair done. Come on people, you work in a Salon and their are brushes and flat irons at every turn. How do you expect to have a client trust you with their cut when your hair is a mess?

Being consistent in every aspect of your business will in turn make it successful. It will. I have the proof. I am the proof, as is our Salon/Retail team. Our head stylist books 2 months out. Our other stylists book 2-3 weeks out. My one stylist is returning from a maternity leave in 6 weeks and is already pre-booking appointments. Our retail revenue is very good. Awesome actually – as I am not the owner, it is not my place to tell you the exact dollar amount…but it is at least 70% higher than the industry average.

If you have a passion for hair and a drive for your business, keeping a plan in action and staying consistent with that plan, you will have a successful Salon every month. It’s easier than you may think.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

November 18, 2013 That Girl in the Red Coat Leave a comment

Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Make the call

October 7, 2013 That Girl in the Red Coat Leave a comment

Today’s tale is for the Stylist’s and Salon owners. Today’s tale is about the ever present “no show” and how it disrupts the day, if not the week at the Salon. Now, before I get a “PREACH IT SISTA!” from all the stylists out there, you may want to hold back your enthusiasm a wee bit, for today’s tale is about the responsibility of the no show – the Stylist’s responsibility.

No one likes being stood up. No one likes standing around, waiting and wondering if their client is going to show up, wondering if their client is just running late, kicking themselves for not taking the walk in that just arrived because they weren’t sure if their client was coming or not. From time to time a stylist will have a “no show” – a client that doesn’t come in for their scheduled appointment. No call. No text. No show. Not only is this a disregard for the Stylist’s time, it also is taking income out of their pocket and potentially interfering with the rest of their scheduled appointments. This is one Salon problem that has the easiest of solutions. Call your client’s the night before their appointment to confirm the appointment. It really is that simple. The Dentist does it. The Doctor does it. You can do it too.

Think about it. It’s a win/win situation. You have helped your client remember his/her appointment and saved them the ever dreaded embarrassed phone call two days later, and you now know what your following day looks like and you can plan accordingly. I know you can’t control everyone and what they do, trust me, I know. Sure, there is the chance you call and confirm the appointment and the next day you have a no show. The upside to this is that now you know that this client is not reliable and next time they want to book with you, (if you choose to let them) you know not to schedule their appointment at a peak time.

On many occasions, be it at classes, hair shows or discussions with Stylists and Reps., I have heard the same phrases, over and over;

– “I don’t have time to call my clients”.

– “I’m too busy to call my clients”

– “I don’t want to bother my clients at home.”.

– “I hate those kind of calls, so I won’t do them.”.

Guess what? Since you didn’t confirm your appointments for this week, there is a good chance that you will have time to call your clients, because without proper confirmation, the chance of a no show increases. As Stylists, you know how much your time is worth, you charge for it everyday. If you are able to ask $150.00 for a cut and color without blinking, you are able to call your client to confirm their appointment. The client is worth it, and so are you. As for the “hate those calls” – you may not like them, but many people appreciate them. No woman alive wants to forget her root touch up appointment.

I have been in the Beauty Biz for many years. I know first hand how busy Salon’s and Stylist’s can be, some days there isn’t time for a sandwich, let alone a bathroom break. I also know that we do have down time, to place orders, to eat, to have that much needed bathroom break and to make a phone call or two. Honestly, if you have time to search new up do ideas on Pinterest, you have time to confirm an appointment or two. Being me, I made up a little list, for those of you who do not know where to begin;

– Make confirming appointments part of the receptionist’s job description.

– when you are re-booking your clients, let them know to expect a courtesy call, a reminder the day before their appointment. * think about it, our clients book 4 -6 weeks ahead. Life gets in the way and people tend to forget things. More often than not, your client will be grateful for your consideration.

– If your Salon doesn’t have a receptionist, have each stylist call their own clients at the end of the day. Make it part of the nightly routine – sweep floors, clean station, confirm tomorrow’s appointments. – it really is that easy.

– Sit down as a team and decide upon a no show rule. Many Stylists and Salons now charge a fee for a no show. *IMPORTANT* – you can only charge a fee for a no show if you have a policy in place that you confirm all appointments. Lets be fair here.

A real plus of confirming your appointments…if your client has to cancel, now you can call the clients that need to come in earlier, or that are on a cancellation list and you have over 12 hours to do it, instead of 20 minutes. Confirming appointments takes 5 – 10 minutes and can save you hours of headache. Make the call.

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized

Stood up

August 26, 2013 That Girl in the Red Coat Leave a comment

You know, when I was 16 and my date never showed, it hurt. My saving grace of being a teen of the 80’s is that I could make up a reason for the no show. You see, this is before the age of Facebook and Twitter. Before the age of cell phones and texting. Sure, some had car phones but at $10.00 a second, not much talk time was to be had. So, in my teenage mind I could tell myself “Oh, he probably tried to call when my Mom was on the phone but kept getting a busy signal”, or “He is probably stuck somewhere and the pay phone is out of order”.

The reason for the above little ditty? Well, last week, your truly was stood up. Twice. Yep. Twice. Who stood me up you ask? My sales reps. – and they were the ones who made the appointment with me! I was not and am not impressed, for a multitude of reasons. Now my much needed stock will take longer to arrive – empty shelves are the enemy of any business. I had products that I did not order but was charged for waiting for pick up so the owner’s account could be credited, so now the credit will take that much longer. I had to call my customer’s that I had placed a special order for and had to tell them it is going to be a longer wait – that makes for a fun Monday morning. Most of all, what really burned my butt – my time is not seen nor treated as important nor is the business I am trying to run and build. It is my word and my reputation on the line, and I, like the majority of Salon owners, do not like being left looking the fool.

In the age of Facebook, Twitter, Instagram, email, cell phones and texting, there is no excuse for a no show. There is no excuse for being stood up. This isn’t 1986 and you got a better offer for a date to the dance so you didn’t show up or call, this is business and should be treated as such. I understand events can happen that are out of your control. A quick text “gotta reschedule” would suffice. Call your customer service desk and let them know what is going on so when I have to call them at the end of the day to place my order, they can let me know what is going on.

If you want my business, let me give you a little helpful hint…it helps if you show up.

Beauty, Business, communication, entertainment, Hair Care, Uncategorized, Women, writing

Full Moon Monthly

June 23, 2013 That Girl in the Red Coat Leave a comment

For those of you familiar with my blog, you are well aware of my “Tales of Truth” series. As I was going through my archives I realized most of my Tales of Truth moments went hand in hand with the arrival of the full moon. So gather ’round ladies and gents, boys and girls and welcome to the first of many installments of Full Moon Monthly, brought to you by none other than That girl in the red coat. (as stated before…these are based on ACTUAL events. I have witnesses)

I hear the chirp of the shop’s door. I smile and greet the customer “Good Morning!”. She looks around and says “Are you talking to me?”. I let her know, yes, I am talking to her. She stares. So I ask “Can I help you find something?”. “Yes, I am looking for a Shampoo that I can buy where I live, I don’t always want to drive into town.”. So I ask her where does she live and she tells me “I don’t tell people my personal information.”. …wait for it….there you go.

A woman came into the shop looking for the mousse her stylist just used. I asked her if she remembered the name of the product. She told me “No! Why would I remember the name of a product that I thought was horrible and smelled bad.”. So I asked her if she wanted me to show her some other mousses she may like and she said “No, I want the one my stylist used, if I go to her smelling like another product I might hurt her feelings.”.

There I was, innocently counting the nail polishes for an inventory count when a woman comes into the shop. “Hello” I say, to which she responds “I used to use these polishes until my niece quit beauty school and got ’em cheap for me. She is useless and spoiled rotten.”. …okay then. So I ask her “Can I help you find something?” to which she says “Yeah, tell me what will help me with my hair, since my husband left me 20 years ago and it gave me the cancer of the Uterus and the lying Doctor’s told me that my ovaries would keep the menopause away my hair just ain’t the same.”. As I went to show her some products she looked at me and said “I don’t have time for this, I gotta go catch the bus.Thanks for the lovely chat and I will be back!”. – cue Twilight Zone theme

From time to time, we are out of stock of a product, sometimes because of back orders, sometimes because the product is an awesome product and sells well. I know empty spots on the shelves are a no no, but they happen. I was told by a customer, three times in a row that it was pathetic that her product wasn’t there. (well, in the size of bottle she preferred). I explained about the back orders ( the distributor moved warehouses hence back orders for a few weeks). I offered to call her as soon as the product came in. She asked if I knew when the product would arrive. I explained that I didn’t know, that the warehouse would send them as soon as they get them, to which she again said “pathetic”. I told her I was just as frustrated as her, that I didn’t have the product for my clients and customers, but that it wasn’t pathetic.(I know – let sleeping dogs lie…I don’t always follow my own advice). As I rang through her purchase, I let her know our debit connection was slow, to which she smirked and said “I was going to say something but I won’t”. So, me being me, I asked her what it was she wanted to say. “I was going to say “you are used to waiting for things but that would be pathetic…or maybe you would be pathetic about it.”. Well played…gotta give her that…it’s all she’s got.

A customer asks “What shampoo smells the best?”. I let her know she is welcome to open up the bottles and smell them, because what I like she may not. “Pfft…you are a lazy sales person aren’t ya?”. Okay…here we go. I smile, tell her to follow me and show her our best seller, open up the lid and she smells it and exclaims “Why did you show me that?!? It stinks. Show me something I will like the smell of.”. As politely as possible I explained I don’t have the same sense of smell as her and maybe it would be best if she took a moment to smell some of the shampoo’s. She looks at me and says “Okay, why didn’t you say that it the first place?”. …sigh.

“Have you found Jesus?” – something I am asked quite often. One of these believers in urgent need of saving my soul left me a coin with a “version” of the Ten Commandments on it. The coin worried me a little…it was silver. I think she had five more. ….wait for it….there you go.

A woman comes in the store, sees me and says “HEY! Haven’t seen you in forever!”. I look at her and don’t recognize her. “I’m sorry, have we met?” I say. “Come on! You know me! Come on! Come on! Come On! You remember!”. I stand there, cannot place her face for the life of me. “Come on! You know me! I know you Susie!”. I let her know I am Sara. “Well you look like Susie! Come on! You know you do!”.

I am starting to think that people are coming into the shop in hope that I will write about them. For the love of god, I hope so.