Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

If you are a stylist…you are a sales person

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Ladies and Gents, we are in the business of Beauty. Yes…the business, and as in every business, sales and selling are what keeps the business alive,competitive and profitable. “Oh…I’m not a sales person.”. “I am a hairstylist…not a sales person.”. Two of the most common phrases I hear from hair stylists and Salon owners. Today’s tale is to put this myth to rest. Yeah, I said myth. … convincing a woman to give you 3 hours out of her hectic schedule and pay you $175.00 for hair color – if that isn’t selling than I don’t know what is.

I manage an independently owned retail shop/salon, and I can tell you, in all honesty, that our retail sales make up for over 70% of the salon’s revenue. Yep…you read that correctly, 70%. Many of my customers are the clients of other Salons. Salons that don’t retail any product, or sell the products that they have on their shelves. I am on the front lines, so to speak, and am here to tell you that your clients and customers want their hair to look the same between appointments and are willing to spend that little extra if it means that their hair will look good and feel good. Your clients and customers need to be taught about their products, how much to use and how often. There is a need that is not being met…well, I am meeting it. You can too. You can. Think about it, you have your client in your chair for at least 45 minutes. That is 45 minutes that you can discuss the shampoo, the conditioner, the conditioning treatment, the styling products, the hair dryer and the flat iron you are using on them that day. You can have them smell the products, feel how the dryer’s handle fits their hand, and show them how to adjust the temperature on the flat iron. 45 minutes. There are moments that I have 6 retail customers at once and I have 5 minutes to explain products and how to use them. If I can sell $75.00 worth of product in 5 minutes, imagine what you can potentially sell in 45 minutes.

All professional hair care lines offer product knowledge classes. All professional hair care lines have their own websites that offer a break down of each product, their features and benefits to each hair type. Every bottle offers a description of what the product is used for, and how to use it. It is time to educate yourself and your Salon staff. It really is that simple. At least 3 -5 times a week I am on my lap top or my phone, with my customer right beside me, looking up a product, or showing them a tutorial on You tube. The information is out there. It’s time to find it and use it. Being me, I have compiled a little list for you, a retail aid if you will.

– First and foremost – stop fearing the sale. When you are telling your client about the product you are using in their hair, you are having a conversation. …if you are able to tell them about your nightmare of a date last week, you can tell them about the hairspray you are using.

– remind your client that their new hair color is an investment in themselves, and that is it a worthy investment, that using Salon professional shampoo and conditioner, like the one you use on them each visit, will prolong the vibrancy of their color and nourish their hair to keep it looking like they just left the Salon.

– while using your flat iron, explain to your client the difference between the quality of professional hair care tools and department store brands. In my experience, once my customer understands the difference, the question of what to buy and where to buy it is answered. The value of Salon  professional products has been explained.  Not sure where to begin? Check out my Salon Tale;

To go where no flat iron has gone before

– when your client tells you they love their hair, tell them that if they use the products you used that day that they can love their hair everyday. Offer them 5 more minutes of your time to show them how to use the product.

– offer a complimentary consultation on how to use products. Many times, in my experience, my customers have the proper products at home, they are usually using too much or too little, or the application of the product can be improved. Many of my new customers purchase their products from me because I offered this service to them.

– ask your clients/customers if they are happy with their hair. Their answer will give you all the information you need. You will find out that their hair goes limp by noon, or their frizz is getting out of control. Let them know that you have products that can help them, and offer to show them how to use them.

– explain the value of  Salon professional hair care products. I personally go around to check on prices at the drug store and department store. Many of the products are $1 – $3 less than Salon professional products. I explain this to my customers and remind my customers that Salon professional products are higher quality and more concentrated = less product used and more money saved. …and their hair will look and feel terrific.

It’s time to make retail a priority in your Salon, plain and simple. Retail in the Salon is a win/win. Your clients hair care needs are being taken care of, their personal investment in themselves is being nurtured and protected and your Salon has added revenue. Take the time to talk with your clients, educate your clients and not only will you have made a sale, you will have created a customer.

 

 

ThatGirlx3          ThatGirlx3

 

 

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

MiraCurls do happen

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Today’s tale is about the MIRACURL, one of the latest additions to the BaByliss Pro Hair Care family. The MIRACURL is the Original Professional Curl Machine. With this gem, you can have a full head of curls in minutes instead of hours…and the curls will last all day. Since the launch of the MIRACURL in 2013, many other curl machines have appeared on the shelves. As always, my tales are aimed to educate and enlighten, so being me, I thought I would clear the air about the differences between the MIRACURL and the other curl machines on the market.

miracurl 2

– The MIRACURL offers 3 temperature control settings of 375, 410, and 450 degrees Fahrenheit. Many of the other brands offer 1 or 2 temperature control settings between 400 – 430 degrees Fahrenheit.

– The MIRACURL offers 4 timer settings (0,4,8 or 12 seconds) for different curl tension and effect. Many of the other brands offer 3 timer settings (8,10 or 12 seconds).

– The MIRACURL has a larger Nano Titanium curl chamber. Many other brands offer a smaller Ceramic chamber.

– The MIRACURL offers a choice of curl rotation, right, left or alternate – which offers many different styling possibilities. Many other brands offer only one direction of curl rotation.

– The MIRACURL has a motion sensor = a tangle free feature – if too much hair or not enough hair is put into the curl chamber, the curl chamber will not activate (the MIRACURL will actually beep at you to alert you), so there is no worry of a tangled mess. Some other models do offer a tangle free feature, some do not – so be sure to read the information and ask your stylist or salesperson about this feature.

– The MIRACURL offers Smart Tech Safeguard – Auto Shut Off and an Energy Saver – Sleep Mode. Some other brands do offer these features, some do not. Be sure to read all the information provided and ask your stylist or salesperson about these features.

The biggest difference between the MIRACURL by BaByliss and the other brands is this – the MiraCurl is a Salon Professional styling tool so it can last up to 10000 hours of use. From my questions and research of the other brands, their longevity is about 700 – 900 hours of use.

 

 

 

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Not your usual Top Ten list

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Everywhere you look, on facebook, on twitter, on Pinterest, even on the cover of the magazine’s at the express check out, everyone seems to have the newest idea or the newest “how to” for your “best hair day EVER!”. Granted, some of these idea’s are quite useful and helpful. Many, sadly are not. There are no miracle cures for split ends, there isn’t a 10 minute technique to make a brunette a platinum blonde, and sorry to burst your bubble – your hair will not grow 2 inches in 2 weeks – no matter what product you put on your scalp. Over the past weeks many customers have wandered into the shop with the same question “Do you have something that will fix this?”, as they point to their head…or hat depending on the damage done. I have seen women with hair that looked and felt like straw. I have seen women who’s hair felt like wet cotton – although their hair was dry. I have seen women with patches of singed hair. I have seen women, that their hair had so many shades of gold and orange their head looked like a paint swatch. As always, my aim is to educate and enlighten, so, being me, I have compiled a list. A “Top Ten of what not to do” list. You’re welcome.

1 – If you want to be the blonde bombshell that you have always known was inside you, do not attempt this at home. I know the box shows you that a brunette became a platinum blonde – trust me, it’s not gonna happen. Save yourself an evening locked in the bathroom and go to the Salon.

2 – Coconut oil smells terrific and has many health benefits. One thing it is not is a thermal protectant. *Unless the package states it is a thermal protectant and meant to be used with a flat iron, DO NOT use any oil on dry hair and then proceed to use your flat iron. I want you to picture a hot frying pan…what happens when you add oil to it? Exactly. See my previous post –

You should hear sizzle at the stove….not at the vanity

3 – Split ends are a result of damage – from being too aggressive with the brush while trying to rid yourself of tangles to over processing your lovely locks. The best way to keep those pesky splits at bay? Go for a trim every few weeks. Before you faint – get out your smelling salts – I am not saying get inches chopped off. Ask for a baby trim – literally millimeters trimmed off…or 1/8″ for my non metric beauties.

4 – There isn’t any product on the market that will make your hair grow inches in weeks. There are some products out there that state you will notice 1 – 2 inches of growth in 6 weeks…that is the usual amount of growth for anyone in good health.

5 – Toner is not a magic potion found in a magic bottle.

6 – Purple Shampoo/ Blue Shampoo will rid your lovely blonde or silver locks of the yellow/brassy tones that blondes/silvers pick up due to product build up, pollution and nicotine. Purple/Blue Shampoo will not make you more blonde. If you have colored your hair and you now look like the great pumpkin, no amount of shampoo will make you blonde. Time to call the Salon.

7 – Plastering your teen daughter’s head with hairspray will not stop her oily scalp. I don’t know who thought this one up. Oily scalp is common for teens, boys and girls alike. It is hormonal. Senscience Specialty Shampoo, Joico’s Daily Care Treatment Shampoo, RUSK Sensories Purify Shampoo and AG Peppermint Wash are terrific shampoo’s to help oily scalp conditions.

8 – A professional stylist would never tell you how to color your hair. Until the color is applied, there is no way of knowing how that color is going to process on your hair – something to remember the next time you are told “oh yeah…just use this and that and you’ll be fine”. …I know it happens, the stylists in my Salon are booking color corrections because of so called “professional” advice.

9 – Unless you have natural wave or curl in your hair, you need to use a curling iron or get a perm to achieve tight, bouncy curls. No amount of curl activating cream will make your poker straight hair curly. You may achieve a slight kinky wave from the product build up, but if ringlets are what you desire, you will need some mechanical (curling iron/wand) or chemical help (perm).

10 – Most conditioning treatments have done all they can do in 20 minutes. Leaving them on overnight has no added benefits.

I know I said this was a Top Ten list, I do have one more very important addition…throwing the flat iron is never a solution.

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Picasso and the Art of the Consultation

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Over the past weeks, many women have come into the shop in despair. Sure some of them were fretting over getting the exact shade of red polish that would go perfectly with their holiday attire. The women I am speaking of were the women that had hair styles they couldn’t style on their own or a new cut they couldn’t manage. When I asked them why they chose the style/cut, they all had the same answer, “the stylist told me it would be what was best for me.”. …alright now stylists, before you get all worked up, I know, trust me, that people can tend to over exaggerate  and that wires can be crossed during a conversation. This being said, when a proper consultation has been given, your client will walk out with an agreed upon style/cut and should have the tools and products with them as they leave the Salon, so that they can achieve the same look in between salon visits. Unfortunately, from the looks on the faces of the women I spoke to and by their hair resembling a Picasso, a proper consultation had not happened and the maintenance of their new look had not been explained.

This is a point I cannot stress enough to all educator’s, stylists, Salon managers and Salon owners – the client consultation is a VITAL part of the appointment/Salon visit. I have seen and heard the stylist’s at our Salon spend up to 30 minutes discussing their client’s hair and the look they are hoping to achieve. It’s amazing what you can find out with a simple consultation.

– you may find out that your client is taking medication, which can affect the outcome of the color process.

– you may find out that your client hates how dry her hair is because of all the perms she has had because someone told her that was the only way to get volume at the roots. While offering to add a conditioning treatment to her service this would be a great time to introduce her to a root lift like Big Sexy Root Pump Plus

-you may find out that your client has arthritis, so maybe that straight edge bob that requires a flat iron  everyday may not be the best cut for her.

– you may find out that your client is in the midst of a chemo regime and her hair is more fragile, so maybe a perm isn’t the best option, today.

– you may find out that your client is the caregiver to a loved one who is ill, so she doesn’t have much time to fuss with her hair. Introduce her to a Dry Shampoo, like Quantum’s Refresher Spray. A powder free spray that makes the hair look freshly washed for those days that become too much.

– you may find out that your client has skin sensitivities or allergies, which in turn can help you make sure to use a gentler shampoo and a styling product that has less fragrance. * A great option is KMS Head Remedy Sensitive Shampoo.

– you may find out that your client is recently separated and unsure of herself and her looks, so maybe chopping off her shoulder length hair into a pixie cut may not be her best option, today.

– you may find out that your client has a severe gluten sensitivity, so you need to be careful which products you use. *Alterna Bamboo is a gluten free line

– you may find out that your client’s kids have just gotten over a lice outbreak, a perfect time to teach her about preventive measures, for herself and the kids. * Tea Tree is a natural lice repellent – Paul Mitchell has a lovely Tea Tree line including styling products.

– you may find out that your client has been losing her hair because of illness or stress, and feels that cutting it off is her only option. What a great opportunity to educate her on hair loss and to give her hope and a style that makes her feels beautiful. * NIOXIN – a great product line to stop hair loss in it’s tracks – in my opinion, a must have product for any Salon

A consultation is a great way to find out what styling tools your client already owns, what products they currently use, if your client is capable of achieving the same look at home and the consultation is a great way to add retail to the service. With a proper consultation, you know what your client wants, your client will know what they are getting and how much effort or how little effort will need to be applied to their new style, and you, the stylist, get to feel like Picasso…you have just made someone’s world a little more beautiful.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Balancing Shampoo can only do so much

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At least once a week I seem to have the same conversation, with a new customer or with one of my regular customers or a client from the Salon. It usually goes something like this… “since I have had my baby, my hair just isn’t the same”, or “ever since I started this new medication, my hair isn’t the same”, or “how is it that my Mother is sick, but my hair is the hair that is falling out?”. Hormones, medications and stress can and will affect your hair growth cycle, unfortunate but true. It’s okay. It will be alright. Step away from the kitchen scissors and your hand held mirror, step away from the phone to make an appointment to chop off all your hair since all hope is lost, for all hope is not lost. A little knowledge goes a long way, and being me, I always want to educate and enlighten.

For my new moms out there – first and foremost – you rock! You do. Being a mother is the toughest job in the world, the most rewarding, still the toughest. I am here to tell you that it is okay to be upset that your pregnancy changed your figure and your body. I am here to tell you that every new mother, I mean EVERY new mother has had that moment when we look in the mirror at our once shiny tresses that are now matted and tangled and feel like “What’s the use. My hair will never be the same”. I am here to tell you that yes, your hair may never be the same, but it can be just as great, or better. First of all, be patient. Your hormones are all over the place as is your diet because you are a little busy with your new bundle of joy. Usually after 6 months your hair will start to behave itself again. If not, ask your stylist for an appointment for a consultation, to go over the issues you are having with styling and managing your hair. You may just need a trim, or your color freshened up. Sometimes a conditioning treatment does the trick…Joico’s Kpak Revitaluxe…you’ll hear angels. Also, have a chat with your M.D.. You may be low in certain vitamins and a vitamin supplement is all you need.

As for medications, many can affect our hair and the growth cycle of our hair. Yours truly is on thyroid medication and when my levels are off, so is my ‘do. The texture of my hair changed, my hair took color in a totally different way and a little thinning happened for a while.(always the hair, never the hips.). Once my M.D. & I figured out what dosage was best for me, my lovely locks returned. I also, much to my chagrin, changed the way I was eating. Lowering my caffeine…yes lowered…lets not get silly, cutting out the junk, like pop and chips and eating well has helped my hair, my skin (and my ass). When starting any new medication, ask your M.D., nurse practitioner or pharmacist about possible side effects, about changes in hair or skin. Many medications are going to affect our hair, but if you know that your medication will affect your hair, you can start preventive maintenance on your lovely locks. * Always let your stylist know of any changes in existing medications or if you are on a new medication – it could alter your color/chemical process.

When a loved one is ill, it is more stressful than when we are the ailing patient. As for stress, I wish I had a better answer for you. Stress is a bitch. Yeah, I said it. It is one of those things in life that likes to pop up at the most inconvenient times. Not only can stress make you yell at your purse when you drop it in the driveway or have a argument with your hubby over the difference between “beige” and “natural beige” sheet sets,  stress can also interfere with the growth cycle of your hair. When we are stressed, one of the things our bodies will do is produce more testosterone which in turn the body turns into DHT (dihydrotestosterone) which is a major component in hair loss/ thinning. I am not going to tell you “so, don’t stress so much”, because, well, that makes me sound stupid. What I will tell you to do is to try not to stress as often. Take a look at your day and choose your battles accordingly. Your mother is ill – you can’t fix that. Give her your love and support and a few giggles. Your hair is starting to fall out – this can be fixed. Got one word for you – Nioxin. Check out their awesome website http://www.nioxin.com . Psstt… Mario Lopez is their new spokesperson…he is nice to look at…actually… after looking at Mario I bet your stress level drops.

I have been a new mom, I have gone through the hair woes of medication interactions and have had the stress of ill loved ones. One thing I know for sure is once you begin using the correct professional salon hair care products, although your hair may be different, you will once again love your hair.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

It’s time to be a little more social

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Everywhere you look, you see someone with a cellphone. The majority of us, after our morning greeting and good morning smooch to our loved ones (…and I hope your loved ones come first), grab our coffee and our cell phone, find a comfy spot and sit down to see what’s going on in the world. Facebook – check. Twitter – check. Instagram – check. Pinterest – check….you get the idea. Social media is our morning paper and our evening news. It is. It is also a key ingredient to any successful Salon. It is. Today’s tale is for my beloved Salon owners and Stylists. It’s time to become a little more social.

I know of what I speak. I see the results of using social media everyday. It works, plain and simple. Everyday I see the results of making sure our shop’s Facebook page is updated. (Twitter is an awesome tool as well, but more people tend to use Facebook, in my experience). I hear you now “what results could she possibly see?”. Well, how about an increase in our retail sales and revenue, and more client retention because of the tips about products shared on our Facebook page. Every day, at least 100 people see our posts. Some days my posts on the shop’s Facebook page have reached over 500 people. Yep…500 potential customers and clients. On any given day, I will receive a message from a customer or client about a product I have posted to our Facebook page. Many times the message ends with “hold one for me – I will be there after work!”. I have sold many products from hairspray to flat irons to holiday packs this way. Using social media has helped me acquire new customers and in turn new “likes” to our Facebook page. (psssst…more likes = more views and shares of your page and your posts = more clients and customers).

*It’s a great tool to introduce a new stylist to your customers and clients. Also, to alert your clients when a stylist has returned from a maternity leave.

*Changing your hours to Holiday Hours? Post ’em on your page

*Having a monthly draw? Post the picture on your page

*Follow the pages of the products you sell & share their tips and tricks – a HUGE retail aid!

*Bringing in a new line? Post it on your page

Something I hear far too often from Salon owners, Managers and Stylists is “I don’t have the time to do that.”. Okay, if you don’t have time to do it, get someone in your Salon to do it for you. I’m sure you have someone in your Salon that has their cell phone in arms reach. The owner at our shop is also our head stylist, and is booked 2 months ahead, all the time. She really doesn’t have the time, so that is why I was given administration rights to our Facebook page and I take care of the Facebook page, because I do have the time. Honestly, it takes 10 – 30 minutes of your day. I add it into my daily duties, so it isn’t missed. Orders made – check. Inventory counted – check. Schedule done – check. Facebook page updated – check. It really is that easy.

Social media can be a great marketing tool for your Salon, if used properly. I stress the word properly. We have all seen the sassy limericks – save those for your personal pages, this is a business and needs to be seen as such. Watch the language and the content. Put it this way – if you wouldn’t want your clients and customers hearing those words coming out of your mouth…then don’t put it on your Facebook page.

Social media works and can be a huge addition to your Salon’s client retention and retail revenue. It’s time to make it work for you.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

The gift that keeps on giving

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Today’s tale is for my Beloved Beauties of the industry, for the Stylists, the Salon Managers and the Salon Owners. As October draws to a close, the ever present Holiday season is peaking over the horizon. Myself, I have been thinking about and planning for the Holidays since August. Before you ask, no, I do not have a Christmas sweater on, nor do I have the Jingle Cats as my ring tone. I have been thinking about and planning for the Holidays for the shop and for the Salon, hopefully you have too. I cannot stress this point enough – Retail is a vital part to any Salon, not only for the profits – for client retention. Trust me, I know of what I speak. At least once a week one of our retail customers becomes a client of our Salon, because we offer an array of products and different product lines, we offer our time to explain the product they are purchasing and we take the time to show how to apply the product…the Salon they used to go to does not.

The Holiday Season is the best time of the year to introduce some retail items to your Salon or to add to your existing retail line up. All the companies offer great Holiday packs with HUGE savings to the customer/client and to the Salon. The perks of offering retail during the Holiday Season ;

– Many holiday packs come with a free sample size of a new product – A terrific way of introducing your clientele to a new product.

– All holiday packs offer a HUGE savings, some up to 40% – another great way to introduce your clientele to a new product line. * ( offering your clientele a savings can help alleviate their worry of spending too much)

– Holiday packs are a great introduction to your clientele to show them the difference between Professional Salon products and the products they find at the local department/drug store. It helps your clientele realize the worth of spending a few extra dollars year round for great hair.

– Offering retail to your clientele helps them to achieve Salon results at home. Their hair will be more nourished and in turn more appointments will be made, because your clientele will know that you care about how they feel about their hair, and that you care about how their hair looks in between appointments.

– Holiday packs are great for those last minute gift idea’s. *Husbands/Partners LOVE them – takes away all the guess work about what to buy. (…and the product is prepacked – no worries about a box or bag).

– Flat Irons and curling irons are always on sale in November and December, in turn you can retail them at a lower price than suggested retail. Explaining to your clientele the difference between Professional styling tools and those they will find at the local department store will make the sale – honestly – telling them that they can have the same curls at home or the same sleek straight hair at home with the tools you sell – they will buy them.

– Speak with your reps. Many times they are able to give you a holiday pack free of charge that in turn you can offer as a draw to all your clientele and customers. Every December our shop offers weekly draws every week until Christmas – Always a hit!

Now, before you get all “What about after the holidays? What do I do with all the leftover packs?”. Well, first of all, if you are promoting the products with every client and customer, you shouldn’t have many left. For those few packs that are left over, an alternative is to separate the product and put each separate bottle on sale of a few dollars less then regular retail. Your clientele and customers are still receiving a savings and your Salon is still making a profit.

A Salon that offers retail will; increase the retention of existing clientele, increase their walk-in traffic and become more profitable, plain and simple. How do I know? I see it happen every day. I do it everyday. Retail, when truly embraced by all in the Salon, can cover all the expenses of the Salon – rent, utilities etc… . Again, I know of what I speak. I do it everyday.

Retail at the Holiday season (and all year ’round…had to add that ) helps the Salon and helps the clientele, it truly can be the gift that keeps on giving.

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized

Step away from the scissors and listen for a minute

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“This is not what we discussed. Look at my hair! What am I going to do? I can’t go to work looking like this!”. – you are picturing a woman right now, aren’t you? Yes, most people picture a woman uttering these phrases when she has received a bad hair cut…and that is the first problem. Women are not the only ones that suffer from bad hair days and bad hair cuts. Our lovely gents do as well. Actually, in my experience, men seem to be the victim of bad a hair cut/style more often than women. For some reason, many stylists seem to think for their male clientele. A gentleman comes in looking for a new style and ends up walking out with the same cut his father gave him sitting in the kitchen with the #1 guide…when he was 4 years old.

As you know, I manage a retail shop/salon. I have many men come into the shop for their hair products, from KMS HAIRPLAY Molding Paste to d:fi molding cream. Some of my lovely gents like to spike up their hair with Joico Ice Spiker and some like to slick it back with American Crew Firm Gel. Some gents like a bit of shine – SOMA Prism spray is a great choice -no hold, just lovely shine, and some like a matte finish – AG STUCCO is great and a big seller. What all my lovely gents have in common is they want to look good. They want to look professional and creditable in their profession – from Welder to Physician. What they don’t want is the “Charlie Brown” head, or as mentioned above, the cut they had from dear old Dad.

Many times, unfortunately, men come into the shop asking me “Do you sell clippers?” – they ask this because they feel their only option is to shave their head because they just cannot face another bad cut, or having another stylist not listen to them when they tell them what they don’t want their hair to look like. I know, believe me, I know that clients/customers do not always explain themselves very well. It is our job, as managers, owners and stylists to take the time to be sure we understand what it is our clients/customers want. When the gentleman in your chair says he wants it short – ask him how short. Place your fingers on his head as a point of reference if need be – every stylist has had a client that when they said take a few inches off, they really meant half an inch. What the client pictures as short may not be what you, as the stylist, pictures as short. You need to clarify. You need to be clear. You need to stop thinking for your client. If you are not sure of how to cut men’s hair, or you only know 3 cuts for our gents – pick up a copy of Canadian Hairdresser, or Salon magazine or hop on Google and go to http://www.behindthechair.com and check out the images and tutorials.

Think about this for a minute, I mean really think about it – what would happen if a woman sat in your chair with shoulder length hair and said she wanted something shorter and you gave her a pixie cut, because that’s what you thought she wanted and you thought that would be best…what would happen? A meltdown of Nuclear proportions, that’s what. When a woman is sitting in your chair looking for a change or something shorter, as a stylist, you may spend up to 20 minutes on a consultation, to be sure you know exactly what it is she wants, how she styles her hair at home, what products she likes to use on her hair and what she has done with her hair in the past. I believe our Gents are worth the time as well. Men are a key component to a successful Salon and retail business – they deserve our attention.

In my 20 years of customer service and in my 10 plus years in our beloved biz of Beauty, I know one thing with absolute certainty. Women may give you a second chance. Men will not, and honestly, when they aren’t being listened to…who can blame them?

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Make the call

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Today’s tale is for the Stylist’s and Salon owners. Today’s tale is about the ever present “no show” and how it disrupts the day, if not the week at the Salon. Now, before I get a “PREACH IT SISTA!” from all the stylists out there, you may want to hold back your enthusiasm a wee bit, for today’s tale is about the responsibility of the no show – the Stylist’s responsibility.

No one likes being stood up. No one likes standing around, waiting and wondering if their client is going to show up, wondering if their client is just running late, kicking themselves for not taking the walk in that just arrived because they weren’t sure if their client was coming or not. From time to time a stylist will have a “no show” – a client that doesn’t come in for their scheduled appointment. No call. No text. No show. Not only is this a disregard for the Stylist’s time, it also is taking income out of their pocket and potentially interfering with the rest of their scheduled appointments. This is one Salon problem that has the easiest of solutions. Call your client’s the night before their appointment to confirm the appointment. It really is that simple. The Dentist does it. The Doctor does it. You can do it too.

Think about it. It’s a win/win situation. You have helped your client remember his/her appointment and saved them the ever dreaded embarrassed phone call two days later, and you now know what your following day looks like and you can plan accordingly. I know you can’t control everyone and what they do, trust me, I know. Sure, there is the chance you call and confirm the appointment and the next day you have a no show. The upside to this is that now you know that this client is not reliable and next time they want to book with you, (if you choose to let them) you know not to schedule their appointment at a peak time.

On many occasions, be it at classes, hair shows or discussions with Stylists and Reps., I have heard the same phrases, over and over;

– “I don’t have time to call my clients”.

– “I’m too busy to call my clients”

– “I don’t want to bother my clients at home.”.

– “I hate those kind of calls, so I won’t do them.”.

Guess what? Since you didn’t confirm your appointments for this week, there is a good chance that you will have time to call your clients, because without proper confirmation, the chance of a no show increases. As Stylists, you know how much your time is worth, you charge for it everyday. If you are able to ask $150.00 for a cut and color without blinking, you are able to call your client to confirm their appointment. The client is worth it, and so are you. As for the “hate those calls” – you may not like them, but many people appreciate them. No woman alive wants to forget her root touch up appointment.

I have been in the Beauty Biz for many years. I know first hand how busy Salon’s and Stylist’s can be, some days there isn’t time for a sandwich, let alone a bathroom break. I also know that we do have down time, to place orders, to eat, to have that much needed bathroom break and to make a phone call or two. Honestly, if you have time to search new up do ideas on Pinterest, you have time to confirm an appointment or two. Being me, I made up a little list, for those of you who do not know where to begin;

– Make confirming appointments part of the receptionist’s job description.

– when you are re-booking your clients, let them know to expect a courtesy call, a reminder the day before their appointment. * think about it, our clients book 4 -6 weeks ahead. Life gets in the way and people tend to forget things. More often than not, your client will be grateful for your consideration.

– If your Salon doesn’t have a receptionist, have each stylist call their own clients at the end of the day. Make it part of the nightly routine – sweep floors, clean station, confirm tomorrow’s appointments. – it really is that easy.

– Sit down as  a team and decide upon a no show rule. Many Stylists and Salons now charge a fee for a no show. *IMPORTANT* – you can only charge a fee for a no show if you have a policy in place that you confirm all appointments. Lets be fair here.

A real plus of confirming your appointments…if your client has to cancel, now you can call the clients that need to come in earlier, or that are on a cancellation list and you have over 12 hours to do it, instead of 20 minutes. Confirming appointments takes 5 – 10 minutes and can save you hours of headache. Make the call.

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized

Stood up

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You know, when I was 16 and my date never showed, it hurt. My saving grace of being a teen of the 80’s is that I could make up a reason for the no show. You see, this is before the age of Facebook and Twitter. Before the age of cell phones and texting. Sure, some had car phones but at $10.00 a second, not much talk time was to be had. So, in my teenage mind I could tell myself “Oh, he probably tried to call when my Mom was on the phone but kept getting a busy signal”, or “He is probably stuck somewhere and the pay phone is out of order”.

The reason for the above little ditty? Well, last week, your truly was stood up. Twice. Yep. Twice. Who stood me up you ask? My sales reps. – and they were the ones who made the appointment with me! I was not and am not impressed, for a multitude of reasons. Now my much needed stock will take longer to arrive – empty shelves are the enemy of any business. I had products that I did not order but was charged for waiting for pick up so the owner’s account could be credited, so now the credit will take that much longer. I had to call my customer’s that I had placed a special order for and had to tell them it is going to be a longer wait – that makes for a fun Monday morning. Most of all, what really burned my butt – my time is not seen nor treated as important nor is the business I am trying to run and build. It is my word and my reputation on the line, and I, like the majority of Salon owners, do not like being left looking the fool.

In the age of Facebook, Twitter, Instagram, email, cell phones and texting, there is no excuse for a no show. There is no excuse for being stood up. This isn’t 1986 and you got a better offer for a date to the dance so you didn’t show up or call, this is business and should be treated as such. I understand events can happen that are out of your control. A quick text “gotta reschedule” would suffice. Call your customer service desk and let them know what is going on so when I have to call them at the end of the day to place my order, they can let me know what is going on.

If you want my business, let me give you a little helpful hint…it helps if you show up.