Beauty, Business, Hair Care, That girl in the red coat

VIP…Venus style

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When you think of Monday, you picture people trying to come up with an excuse to stay nestled under the covers, laying in their beds mourning the loss of their weekend, or trying to convince themselves their early morning sneeze is the beginning of the flu and they should call in sick to work. This past Monday, yours truly was up before the first chirp of the neighbourhood birds, raring to go. Why you ask? Well, I had somewhere to be. By 8 a.m. I was on the highway, headed to Niagara Falls to the Venus Beauty Supplies VIP Event, or #VENUSVIP16 for my social media peeps.

Held at the Sheraton On The Falls Avenue Resort ( a lovely venue for those looking for the right place for an event), Venus put on quite a show. The main stage was rockin’ with appearances from Schwarzkopf, Peter Coppola, COLORWOW, Revlon, Unite, Moroccanoil, Reuzel …just to name a few. New color applications and cutting techniques were showcased as well as new product launches. When you entered the adjoining room, you were met by brand managers from each line to answer any questions you may have or to point you in the right direction of which product was which, and which product would suit your client’s needs best. Everyone was very welcoming, enthusiastic and you could feel the pride that they had in their brands, and in themselves as representatives of their products. Here’s a little peek of what my Monday looked like;

  The newest addition to the Schwarzkopf family – FIBREPLEX! Their FIRST Bond Enforcing System to protect the hair from breakage during lightening, high lifting or coloring process.

The FAB! stylists representing Peter Coppola. PSSST…The Infusion AntiFrizz Cream is outstanding and can be used on the finest of strands to the thickest of tresses!

 The dapper Gents of FRAMAR. Some of the best hair coloring tools and accessories around….OH! I have to tell you, I can’t believe I haven’t already…KOLOR KILLER Wipes – you gotta get ’em. These babies remove any color that may have stained the skin in a flash! They smell great and are safe to use on sensitive skin. How do I know? Well, all other color removers leave me in a red, blotchy mess. The KOLOR KILLER Wipes do not have any effect on my skin, except the removal of a color stain. Get some for your Salon. Seriously, get them now.

 REUZEL. A Fabulous line created for Barber’s and the Gents in their chair. Their story is a great one, that I cannot do justice. Check them out at http://www.reuzelpomade.com

 Can you say SWAG!!!! Venus Beauty Supplies DELIVERED!

 The FAB! Patricia, my Venus Rep. and I. Calling her a rep. doesn’t do her justice. She is awesome.

Yes, today’s tale was short and sweet, like yours truly. I gotta go. As you can see from my FAB! SWAG bag, I got a lot of products to test and try, to let you all know what’s what! Stay tuned Beauties and thanks for the love!

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

…a splash of color

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“I love your hair!”. A statement I hear daily…and I gotta admit, I love it. “I wish I could do that with my hair.” is usually the follow up to the compliment. So many women admire my swoops of magenta, yet are fearful;

– of what people would say

– adding vibrant color wouldn’t suit them

– that once they colored their hair they would regret their color choice.

Well ladies, do I have news for you! Thanks to the Beauties at Joico, you too can have vibrant color with or without the commitment! Let me introduce you to Joico Instatint and Joico Vero Kpak Color Intensity!

Joico Instatint / Verocolor Perfect trial size cans and bottles!

For those of you who are a little more adventurous, Joico Vero Kpak Color Intensity is a semi permanent color option and is easy to use and easy to apply. No peroxide/developer needed! Apply to dry hair, leave on for 20 -30 minutes and VOILA! Vibrant color! (For our dark hair beauties, pre lightening may be needed, depending on how vibrant you want the color to be). Always use a color shampoo to retain the vibrancy of the color. I personally adore the Joico Kpak Color Therapy line, nourishes and repairs while keeping my color bright. Your new found color lasts for up to 30 washes.

For those who are a tad nervous about trying something new, you will love the latest addition to the Joico family. Instatint is a temporary aerosol color spray, that lasts until you shampoo it out. Apply to dry hair and VOILA! instant color without the commitment. The colors are vibrant enough for all hair colors, from blonde to the darkest of brunette. Spray lightly for a pastel effect, the more you spray, the darker the effect. *I suggest covering your shoulders while applying the color, to protect your clothes. No need to fear the storm clouds in the forecast – the color will not run if you find yourself caught in the rain. *That Girl in the Red Coat tip – do not apply heat to your hair once Instatint is applied – there may be a chance of staining your tresses. Use your curling iron or flat iron before applying Instatint.

So there you have it. Now you too can add a splash of color! No fear, no commitment. Only FAB! hair that turns heads…like yours truly.

Beauty, Business, communication, health and wellness, That girl in the red coat, Women, writing

…from the inside out

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“Trade expectation for appreciation” – Tony Robbins.

It was Sunday morning. I was sitting on the couch, staring out my window while mindlessly flipping through the channels, pondering my circumstances, when I heard the above quote. I turned away from my window to see Tony Robbins speaking with Oprah, on Super Soul Sunday. This wasn’t the first time Mr. Robbins appeared in my living room. About a month ago, whenever I was on Facebook or twitter it seemed someone was posting about his Netflix documentary “I am not your guru”. So, being me, I had to see what all the hype was about. I grabbed my water and a snack, got comfy on the couch and turned on Netflix. I have to admit, I was a little skeptical. Being 44, I was familiar with Tony Robbins and his motivational workshops and books. I had given them a try in the past, however nothing ever seemed to resonate in me. I would get a spark, but the fire never stayed lit. Until now. There I was, sitting up, leaning towards the television with tears running down my cheek. Did I happen to mention I was 10 minutes in? Maybe it is my age. Maybe it is where I am in my life. Maybe it is because I am more open than I used to be. Whatever the reason, it was beautiful. It was powerful, magical even. It has been 4 weeks since I have watched it, and I think about it at least once a day. It was the first time I felt I actually saw the real Tony Robbins. No bullshit. No politically correct rhetoric. It was the most refreshing moment I had seen and heard in a long while, and it was exactly what the Dr. ordered.

 

For those who follow my blog, you know that the shop/Salon I manage is closing at the end of the month. The past few weeks have been trying to say the least. Every customer that comes through the door has the same questions “You’re closing?”, “This is so unfair! What am I going to do?”, “Where will I get my product now?”, “What are you going to do now?”, “Guess you are shit out of luck with no job huh?” and countless other negative comments and inquiries. After 3 weeks of repeating myself, smiling, being courteous, I have to admit, their opinions and statements were beginning to sink in and were setting up shop in my mind. I was starting to expect the worst, which is not my style.

Fast forward to this past weekend. Just as yours truly was allowing the “what if’s” to make their way into my mind and allowing fear to control what I expected my plans to turn out like, what do I hear at the exact moment I was getting all stressed about my expectations but Mr. Robbins himself stating “trade expectation for appreciation.”. …okay there universe…I get it. I feel the nudge. So, that is exactly what I did. Yes, it was weird at first. Yes, I had to really concentrate on appreciating. Yes, I felt a little foolish. Then I realized it felt weird and foolish because I was thinking of what others would say or think instead of thinking of what I think and what I want to say. Then I remembered a quote I came across months ago “I used to care about people’s opinions until I tried to pay my bills with them”, enough said.

What is happening in your life does not define you. It only defines you if you let it. Plain and Simple.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

A Blonde’s best friend

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As we all know, yours truly is a natural platinum blonde…well, I was until the age of 3. Fast forward 36 years and VOILA!, blonde once more. Over the years, my stylist, my reps. and my family have heard my moans of disappointment when the my true hair color of dark brown takes over my latest ‘do and the brassy tones begin to reveal themselves. I had given into the fact that although my hair would be platinum for a week or so and I could use a purple shampoo until I started to sound like Barney himself, the brassy gold tones were inevitable….until now!

Let me introduce you to Schwarzkopf BC Excellium Spray – Beautifying Silver Spray!

Schwarzkopf BC Excellium Spray

The powers that be and the gems at Schwarzkopf have created the ULTIMATE spray for us lighter blonde to platinum Blonde beauties.

Although BC Excellium is a line created for the ladies and gents with 70% – 100% silver/white mature hair, it’s hidden secret is it’s FAB! effect for lighter blonde to Platinum blonde…like me! It’s exclusive formula with silver pigments neutralizes yellow tones, adds shine and UV protection.

I have been using it daily for over a month now and am quite pleased. No staining. No altering of my hair color…except the removal of brassy tones. The spray did not alter the tone of my magenta streaks, unlike other products I have tried. …and it smells wonderful. To use; apply to wet hair, everyday if you wish, before applying any styling products. Blow dry and style.

Yours truly and her platinum almost 3 weeks after my color appointment…

That Girl in the Red Coat BC Excellium Spray              That Girl in the Red Coat BC Excellium Spray

 

Safe to say, I am a happy girl!

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Women, writing

Tales of Truth – the final edition

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Well, here it is. The final edition of That Girl in the Red Coat’s Tales of Truth. I thought I had heard, seen and smelled (yes … smelled) it all. Over the past weeks, I have been proved wrong. With the full moon, a heat wave and news of the shop’s closure, it has been an interesting 2 weeks around the shop and I must say, I know for sure there is a higher power, because yours truly has been able to hold her tongue and keep it professional. So, gather ’round ladies and gents, boys and girls, for it is time for Tales of Truth.

  •  A woman came in looking for hard wax to do her own Brazilian wax at home…I guess she is really getting into representing the host of the summer Olympics. Anyway, as I showed her our selection, she asked me if instead of using a spatula to apply the wax, could she just use her fingers, like the last time. I asked her “The last time? I thought you said this was your first time?”. “Oh, it is. The place I go to, the girl says using her fingers was easier.”. I took a breath, swallowed the little bit of puke that came up and asked her if “her girl” wore gloves. “No. She just applied the wax, ripped, then put her finger back in the wax and did it again”. …..*THAT GIRL IN THE RED COAT tip – if your “wax girl” is using her fingers and double dipping with you, she is with everyone else. If you do not see gloves and a spatula….RUN!!!

 

  • Since the shop is closing, we have our products on sale. The signs say Everything on Sale. A woman came in and asked “Is everything on sale?”. “Yes, everything.”. She tilted her head to the side and said “So everything right? I’m not gonna get up to the counter and then you’ll pull the rug out from under me and charged me full pop on some things?”. I told her “That’s correct. Everything. No rug being pulled out.”. “Well, I’m gonna add up my total on my phone and it better match yours!”. …they matched.

 

  • A woman asked if she could return a product she bought a month ago and then buy it back with the new discount.

 

  • I was asked “Since you are closing, does this mean you won’t be open anymore?” …I am still trying to figure that one out.

 

  • A woman started to spray every hairspray she picked up. I let her know they weren’t testers. “What’s it matter? You’re closing anyways!”.

 

  • A woman came in for her hairspray. I let her know that unfortunately we had sold out of it and the owner was not ordering any more product. I shit you not, she leaned on the counter, turned her head to the side, spoke out of the side of her mouth and said “Listen, you order me 12. Sneak an order in. No one has to know. I’m good for it.”. …okay there Fredo.

 

  • We open at 9:30 a.m.. At 9:45 a.m. I hear the chirp of the Salon door and with it a shriek of “NO!!!!!!!” – so loud one of my stylist’s shut off her dryer and walked away from her client to see what the shouting was about. “You can’t close! You can’t! Where will I go now? You have ruined my whole day!!!!”. …and good morning to you as well.

 

  • “You’re not closing.” a woman said as she came in the shop. I told her the owner had decided to close. “No she didn’t. You’re not closing!”. It took 5 minutes to convince a woman that the shop was in fact closing.

 

  • A woman came up to the counter with her product and told me “I have a bone to pick with you! I was in last month and you said nothing about closing. You let me buy product at full price! I am not impressed!”. I let her know I understood her disappointment since I didn’t know a month ago either. …she stopped talking after that.

 

  • “Well, aren’t you just the most annoying thing today!” – what a woman said to me when she saw the shop is closing.

 

  • A woman came in, stared at me, stomped her feet, pouted then sat in the chair by the front door for 5 minutes staring at me without saying a word. (I know it was 5 minutes, because I timed it). When she finally stood she looked at me and said I was being unfair for closing the shop. I let her know the owner had decided to close and before I could explain why she told me “If you cared, you would have made her stay open. This is horrible. Now I have to drive further for my products!” …took every ounce of restraint to not say “time to get off your cross, someone needs the wood”

 

  • “Well, aren’t you shit out of luck. All you can do is this and now the shop is closing.” …just another gem bestowed on yours truly. …you would be happy to know I didn’t hold my tongue on this one and assured the woman that I was not just a girl standing in a shop.

 

  • As I rang through a women’s purchase, I told her the total and as she gave me the cash, she smirked and said “Shop’s closing huh. No job for you!”. …I know of the soup Nazi, guess she is the job Nazi.

 

  • “Where am I going to get my shampoo now?!” – something I hear at least 20 times a day. When I let them know they can check the local Salon’s “Can’t you call around to all the Salon’s for me?”….sometimes, there are no words.

Last but not least, the woman who flashed me her red bump riddled bikini line came in and said “Sorry to see you’re closing! Who’s gonna help me now? Who am I gonna show my issues to?!?”. …I…shit…you…not.

 

Tales of Truth

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

Part of the package

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As many of you now know, yours truly has spread her wings a little wider and has become an Independent Retail Consultant. Over the years in our beloved biz, I came to realize many Salons were missing out on the perks of retailing their products in their Salons. Not only does retail increase Salon revenue, it enhances your client’s experience and gives them the tools to have a good hair day everyday between their appointments. Retailing in the Salon helps your clients protect their investment, in themselves.

Over the years, and during some of my consultations, I have come across the same concern from every stylist I speak with. “I don’t want to seem pushy.”. With over 25 years of sales and customer service under my belt, let me tell you this…if you are coming from a place of honesty and integrity, you are not being pushy. If your client has just had her hair colored red and you tell her that you highly suggest a color shampoo and conditioner to purchase to use at home to protect her new loved color =not pushy. You are trying to keep her red as vibrant as it can be for as long as possible. Selling said client a clarifying shampoo that she does not need = pushy. A clarifying shampoo would ruin her red. Giving your clients the tools they need to protect their investment in themselves is all you are doing, plain and simple.

 

Another common question/statement is “I don’t see the value of it.”. I have one question in response to this one, would you skip adding developer to your color? Of course not, because without developer the color wouldn’t process properly and in turn, you would have an unhappy client sitting in your chair. The same goes for retailing product. Think about it. Your client is sitting in your chair touching their hair telling you “I love it!”. They leave your shop with a spring in their step, feeling as though they can take on the world. They wake the next day, begin to style their hair only to have it not work out or look as good as it did the day before, and begin to feel as though the world is caving in on them. They may not be in your chair, trust me, in this moment, you have an unhappy client. Everyone wants to have a good hair day, the ladies and the gents. Everyone. Selling your clients product to take home and taking a moment to teach them how to use them ensures your clients will not only be happy in your chair, they will be happy until they are back in your chair with their next appointment.

All Salons have packages, be it a wash, cut and style or cut included with each color service, we all have packages. So, why not add some retail to the package? You are using the products. Your clients smell the products. Your clients see the products on your station. Your clients asks “OOO! That smells great?! What is that?”. All the work has been done for you. All you have to do is answer their questions, have a conversation. That’s it. Plain and simple. In my experience, once the value of the product is explained, the cost is never an issue. The client wants that product. Take flat iron sprays – once I explain the value of a flat iron spray – it protects the hair from the contact heat of a flat iron, that it helps to protect the vibrancy of hair color and that it helps to combat frizz and fly aways, when they leave the Salon, they have a flat iron spray in their hand.

Retail is already part of the package. Your clients love their hair and want to continue the love affair. They need you to help them keep their relationship with their hair “all moonlight and roses”. Adding retail to the package will do just that.

 

 

Beauty, Business, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women

Hair-surance

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Last week I had a woman come in looking for a silicone oil for her hair. I asked her why she was looking for a silicone oil for her hair and she told me “that’s what my stylist said to use to fix my extensions, to make the frizz go away and to help get the knots out.”. I asked her how long she had her extensions in for and she told me 1 week. (I swear, I would have guessed a month.). “Oh, I see” I said. “Yeah, I know they look horrible. My stylist told me I am not taking care of them properly. I guess I am just stupid or something.”. It was then that I asked her if her stylist had told her how to take care of her extensions to which she said “Yes. She told me to go to the drugstore and make sure the shampoo was moisturizing and then she said…” it was then that I stopped her. I actually put my hand up and said “Stop right there. Hold on one minute.”. I took a breath and said “this is not your fault. I am sorry that you spent so much money ($400.00 by the way) and were given the wrong instruction.”. I let her know that she should wrap her head each night, or at least put her hair in a low ponytail/braid before bed. That only professional Salon sulfate free shampoo should be used with extensions. That a flat iron spray should be used when using a flat iron – not a silicone oil like her stylist told her. The poor girl just looked at me. Her eyes began to well up, then stopped. Her look turned from despair to anger, and rightfully so. “My stylist didn’t tell me any of that. In fact, she made me feel like I was an idiot and disrespecting her when I told her I thought there was a problem with my extensions!”. We spent the next 20 minutes talking product and after I rang her through, she thanked me for my honesty. “You are the first person who told me the truth about my extensions”.

The point of today’s tale? Clients and customers come to our Salon’s because they trust us. They trust us with their family secrets, the latest neighbourhood gossip, their fears and their self doubt. Most importantly, they trust us with their hair. It is our responsibility as stylists, Salon managers and Salon owners to guard that trust and help our clients and customers to protect their investment in themselves. It is our responsibility to explain;

  • the importance of the proper shampoo, especially for color clients. Explaining that professional Salon shampoo will protect the their color whereas drugstore shampoo will effect the vibrancy of their color = color fade.

 

  • how to apply shampoo – to emulsify it in your hands, then apply mid shaft and work your way up.

 

  • that sulfate free shampoo’s do not make lots of bubbles or suds. To make more of a lather, add more water. Adding more shampoo just wastes the shampoo and leaves the hair greasy and lifeless.

 

  • the difference between leave in conditioners and conditioning treatments. Yes, sadly many woman I have helped were using a conditioning treatment and leaving it in, which in turn messed up their hair, on many levels. * I ALWAYS stress the importance of rinsing out vs. leaving in. Trust me, your client may look at you like you have three heads, but they will thank you for it later.

 

  • all mousses and root boosts are thermal activated. No blow drying? No volume. Plain and simple.

 

  • the importance of thermal protection. Every client that uses a flat iron MUST have a flat iron spray at home and it MUST be used each time a flat iron is used. *the hair spray today will be cooked into the hair tomorrow without the use of a thermal spray.

 

  • All oils and serums should be applied to damp hair BEFORE blow drying or to dry hair AFTER using a flat iron or curling iron. * oils and serums are not thermal protectants. I want you to think of a hot pan on the stove – what happens when you add oil to a hot pan? Exactly.

 

  • how to take care of extensions. How to wash them. How to style them. Which products are best to use.

 

  • how to take care of their hair after a perm

 

  • how to maintain smooth tresses after a chemical straightening

 

  • how to wash their hair when they have had vibrant colors applied.

In my experience, almost every customer thanks me for being honest with them, for taking the time to explain things to them, the how’s and the why’s of hair product and hair care. Take a moment to speak with your clients about their hair and hair care routine, explain the importance of protecting their investment in themselves. They will thank you for it. As for me…no thanks needed.

 

Beauty, communication, Hair Care, health and wellness, That girl in the red coat, Uncategorized, Women, writing

Tales of Truth – the 23rd Edition

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So here we are, at the 23rd. edition of That Girl in the Red Coat’s Tales of Truth. The past weeks have been, well, lets just say, interesting. The summer has arrived and with it the rising humidex and the lowering of common sense. So gather ’round ladies and gents, boys and girls for it is time for some Tales of Truth.

 

  • a woman came into the shop, came up to the counter and said “So, you do hair huh?”. I let her know that I personally do not, and offered to introduce her to one of our stylists. “So, you work here and don’t do hair huh?”. “That’s correct.” I told her I manage the shop and asked if I could help her with anything. She looked at me for a minute and then said “Yeah…where is the mailbox around here?”.

 

  • I was told my shop isn’t family friendly because I wouldn’t let a woman’s child try on the nail polishes that we have for sale. I was told that I should keep them out of children’s reach if I don’t want them touched.

 

  • A woman asked “Do you have toe nail files?”. I showed her our selection of emery boards and nail files. She sighed and looked perplexed. “Oh no! No toe nail files?!?”. It took me 5 minutes to convince a woman that she could use a nail file on her toenails, that nail files and emery boards can be used on finger nails and toe nails. “You promise nothing bad will happen?” she questioned. I assured her it will be fine. …I refrained from calling the authorities.

 

  • A woman asked me if the tweezers I sold were any good. I assured her that they were and that I actually own a pair. She asked me if I could get at those pesky hairs. I let her know that yes, even the shortest of eyebrow hair can be plucked with our tweezers. Then she asked “What about nipple hair?” …sweet baby Jesus, thankfully she didn’t feel the need to show me what she was talking about.

 

  • A woman was looking at our travel size display and sighing. I walked over and asked her if I could help her find something or if she had any questions. “No. I don’t know why I am looking at these. All they do is make me sad knowing I don’t travel.” ….oh my.

 

  • “Hey honey! You got any of those flat irons I could buy? Not for me. For my lady. A man like me don’t need these girly things” – Yep, said to yours truly as he adjusted himself, I shit you not.

 

  • I was asked if it was alright to use a travel size hair dryer at home…you know, because it is meant for travelling. …sigh

 

  • Last but not least…I was asked if shampoo would help hair…down there. (her words, not mine). You see, because it gets dry and itchy – HEY! If I gotta go through it, so do you. I told her it would be best to talk to her doctor about her south of the border issues as I searched for my hand sanitizer

 

Tales of Truth

Beauty, Business, communication, Hair Care, That girl in the red coat, Uncategorized, Women

…my stylist said…

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“My stylist said I should use a volumizer.”. “My stylist said that my hair needs a treatment.”. “My stylist said I am using the wrong hairspray.”. These are a sampling of the phrases I hear on a daily basis, more then once, from women and men who have just left their stylist’s chair and have come to see me at our Salon/shop for their hair products. Many times they look confused and more often than not, they look and feel insulted. They have just been told there is a problem with their hair, or the products they are using and were not given a solution. After discussing what it is that their stylist said and more importantly, after I ask them what they think and what they want, I hear an even more common question… “Why didn’t my stylist tell me that?”.

Over the years I have realized one constant in our industry, a key component to any Salon visit is being neglected. Retail. Retailing the products that we use to help achieve our client’s new found love of their hair. Products that we use to keep the vibrancy of their color and the integrity of their hair. Letting your client leave without the proper products and tools to keep the love affair with their hair alive is, well, mean. Yes, mean. Think about it. Your client leaves your chair feeling prettier or more handsome (cannot forget our gents). They have a spring in their step. They are walking with more confidence. They like their reflection. Then the next day, as they are standing in their bathroom trying to get their hair to look as good as the day before, their self confidence begins to fade and they begin to feel stupid. Not giving your clients the proper products, tools and instruction is literally pulling the rug from under them. No one likes to feel like the butt of a joke.

  • First and Foremost! ALWAYS ask what products your client is using at home.
  • when washing your clients hair and you realize that they need to use a clarifying shampoo, explain to them what a clarifying shampoo is and why it should be used.
  • bright and vibrant colors are huge right now. For your clients with multi tone brights, explain the importance of how to wash their hair, that each color should be washed separately for the first few washes so that the colors do not start to bleed together.
  • when discussing the need for a conditioning treatment, explain what that is. Many times the women I have spoken to thought that they were supposed to leave the treatment in, which in turn made their hair look and feel worse than when before using it.
  • explain to your client that a volumizing shampoo and conditioner are a good start but if they want height and volume throughout their hair, styling products must be used. *Trust me, I know of what I speak. Many women I speak to thought that they were doing something wrong because the shampoo wasn’t making their hair look like it did at the Salon.
  • if your client has poker straight hair, let then know that a shampoo for curly hair will not make their hair curly.
  • when using mousse, explain the importance of shaking the can and dispensing it upside down. *That Girl in the Red Coat tip – explain it’s like using a can of whipped cream – if not shaken and dispensed upside down, nothing happens but a great big mess.
  • explain the difference between the hold factors of the hairspray you are using. If your client doesn’t want to fuss with her hair throughout the day, that soft hold factor spray she picked up at the drugstore is probably the culprit of her bad hair days.
  • for your clients that use their flat iron on a daily basis, explain the importance of thermal protectant sprays. They should be used every time the flat iron is used. Every time.
  • if you see you client is dealing with dandruff, instead of just pointing it out, explain different ways they can apply shampoo to their scalp and offer them a Salon professional dandruff shampoo to use at home. *Most brands offer a dandruff/scalp shampoo, you just have to ask.
  • when it comes to waxes and pomades, find out if your client likes a matte finish or prefers a little shine, what kind of hold they prefer and explain the difference.
  • always show your client how to use the products. How to dispense them, how to apply them and how much to use.
  • show your client that every bottle has directions on how to use the product on the back of the bottle, in case they forget.

Ask  your client how they want their hair to look. Ask them if they like to blow dry their hair or not. Ask them if they use a flat iron or curling iron. Ask if they have a water softener. Ask them if there is anything about their hair they would like to change. Asking these questions opens all the doors to understanding your clients needs and wants and in turn, the doors to selling them what they need for their hair are opened too.

Retailing products, tools and giving instruction on how to use said products is a key component to any consultation/appointment. Plain and simple. Your clients are your advertising, they make or break your business and your reputation. If your client only likes themselves, their hair and you while they are sitting in your chair, pretty soon they will looking for another chair to fill.

Beauty, Business, Hair Care, That girl in the red coat, Uncategorized, Women

Monday Motivators – Joico Flip Turn & Hair Shake

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It’s Monday. Again. In my corner of the world, Spring has sprung, the sun is shining, the birds are chirping, tulips are in bloom and I am not outside. After a long, cold, dreary winter I am aching to be out in the warm sun. Alas, someone has to man the desk and pay the piper. Since I can’t get out and tip toe through the tulips, I thought I might as well have a great hair day, and now you can too. Let me introduce you to some gems from Joico…

Joico Flip Turn and Hair Shake

 

 

 

 

 

 

 

FlipTurn Hairspray and Hair Shake Liquid to Powder Texturizer!

 

Joico FlipTurn –  I have to say, is one of my favorite hairsprays to use. Created for all hair types, it offers;

  • a very strong hold factor that is still workable – you can brush through it and keep your desired style or begin again
  • fast drying = no crunchy tresses
  • it is a volumizing hairspray that adds shine and volume for up to 72 hours
  • offers thermal protection.
  • is humidity resistant = locks out frizz
  • the scent is wonderful
  • A cool feature of this hairspray… it can be sprayed upside down, side ways or right side up without clogging the nozzle = any style can be achieved.

 

Joico Flip Turn and Hair Shake

 

Joico Hair Shake  – is a liquid to powder finishing texturizer. Yep! Liquid to powder! If you like the results of volumizing powders from OSIS Dust It or SexyHair Powder Play but not a fan of the powdery mess, Joico’s HairShake is for you. HairShake offers;

  • texture and lift
  • touchable and moldable layering styling grip = easy to create and recreate styles.
  • lift and fullness at the root
  • fast drying residue free and grit free finish = no powdery residue
  • created for all hair types and lengths
  • the BEST scent ever – it smells like the beach! You will be transported to white sands, blue water, buff life guards offering you a cool drink….

HairShake is to be applied to dry hair. To apply, give the bottle a good a shake then apply as desired. This has become one of my favorite styling products and every client we use it on in the Salon buys one for themselves. Many of my customers who love their volumizing powders are now fans of HairShake. It offers hold, texture and volume. The one feature that made me a fan – if I wanted to change my style, I could brush through my hair with ease and begin again. My hair was not weighed down and there wasn’t a sticky residue.

So, for those of us with our noses pressed up against the window looking out on the beautiful day, may we find solace that although we may not be outside or at the beach, at least we are having a great hair day and are surrounded by the heavenly scents of the beach, thanks to Joico.