Beauty, communication, Hair Care, lifestyle, That girl in the red coat

Empty chairs

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Today’s tale is for all the stylists out there. In the best of times, many struggle to keep clients in the chair. In the time of Covid 19, now more than ever, client retention is more important than ever. As you know, I am not a licensed stylist. I have (physically) been out of the Salon and Beauty Biz for more than 4 years now, and although I am no longer in the Salon, every day, and I mean every day, I receive a text, an email or a face to face question, “What product should I use on my hair?”. When I ask them “What did your stylist suggest?” more often than not, I’m sad to say, their stylist either gave them no advice at all or told them to pick up their products at, gulp, Walmart.

I have covered this situation many times in the past. The following blogs were some of the more popular ones;

If you are a stylist…you are a sales person

…my stylist said…

A conversation between two people

Here’s the deal. When your clients are sitting in your chair, they are putting their trust in you. Plain and Simple. Trusting you will help them like their reflection once again. Trusting you will be honest with them about which cut is best for them, how to manage and maintain their new color. Trusting that they will be taught how to achieve the same look and feel to their hair once they leave the Salon. The only way your client will be able to achieve this is with the proper products and the proper styling techniques, from how to blow dry their hair and how many products they will need. Some styles only need one product, some styles need multiple products and styling tools. As a stylist, it’s up to you to teach them. To educate your client on what’s what with products and the importance of using the correct one.

In the past 4 months I have personally spoken to 8 women who were looking for a new stylist because they did not like their hair, their stylist didn’t listen to them and just did what they thought was best, or because, I’m sad to say, their stylists made them feel stupid, or blamed the client for their hair being a mess. I told them to give their stylist one more chance, with a caveat. I give them a list of things to ask/tell their stylist. Remember, you are paying for a service, you are allowed to ask questions or give opinions, politely of course. Tell your stylist what you like and do not like. If you don’t like to use a blow dryer at home, tell them. If your unsure about styling techniques, ask them to show you. Wondering why you are never told what products to use? Ask them to show you what products they suggest. Ask them about the product they just used on your hair. If the stylist isn’t open to a conversation or questions, you now know it’s time to move on to another chair.

Beauty, Hair Care, That girl in the red coat, Women

Brushes! Flat Irons! Blow Dryers! Oh My!

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This month marks 3 years since the Salon/retail shop closed. Even though 3 years have passed, everyday I am asked about hair products. At the grocery store, in line at the bank, even at work, from coworkers and customers alike. Sure, I live in a relatively small town, 150000 people…in comparison to Toronto…it’s small, so it’s not a big surprise that the shop’s old clients & customers run into me from time to time. What is surprising is the lack of product knowledge and advice being given by their stylists. At least once a week I am approached by a woman asking about a product, how to use a product or where to purchase a product. Most of these women are at a loss because their stylist told them, I hope you are sitting down, to go to the drug store and grab shampoo or hairspray off the shelf. We all know my opinion on that. For a reminder;

Yes…there is time for that.

If you don’t wanna play…get off the field

Hair-surance

 

Since it’s Thursday morning on my corner of the globe, I thought I would give you all some Throwback Thursday Tales about brushes, flat irons and blow dryers. A “what’s what” if you will. Feel free to share.

The Wet Brush = life changing!

Monday Motivator – The WET Brush

 

A breakdown of blow dryer motors, wattage and more

Blow out

 

There are many flat irons on the market – these 3 brands will give you what you are looking for and if you want to try a new brand, at least you’ll have the knowledge of the desired features.

Would a flat iron by any other name still be as good?

 

For more great hair tips, just enter any key word, such as hairspray in my “What can I help you find?” search bar, up on the right hand corner of my blog, hit enter, and read away!

 

 

 

Beauty, Business, Hair Care, That girl in the red coat

VIP Treatment 2018

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Usually once Monday rolls around, it is met with sighs or groans, cozy in our beds not wanting to face another Monday. Thanks to the Beauties at Venus Beauty Supplies this Girl in the Red Coat jumped out of bed before her alarm. This past Monday, October 15th., I knew there was a ticket waiting at the door at the Sheraton On The Falls that would allow me to experience another fantastic VIP event put together by none other than Venus Beauty Supplies.

       

 

 

This hair show is not your run of the mill hair show. It is filled with education, one on one consultations, brand ambassadors, complimentary products and more. It is a 2 day event, with the option to attend the gala on the Sunday evening and the show on Monday, or to attend the show on the Monday to accommodate any schedule. Venus takes it upon themselves to book hotels rooms at a special price ahead of time for those who decide to make it a weekend in Niagara Falls. Everything is taken care of, event info., accommodations and directions, all you need to do is show up. Quite a lovely aspect, and certainly not the norm. Upon arrival, you are given a “passport”. This enables you to visit all the brand booths, find out about their products, get your passport stamped and on your way out, with your passport fully stamped you receive a FABULOUS swag bag valued over $150.00 with goodies from all the brands you just visited.

The brands in attendance this year were;

  • AG Hair
  • Alterna HairCare
  • Schwarzkopf Professional
  • FRAMAR
  • Elchim
  • UNITE
  • Revlon Professional
  • REUZEL
  • Moroccanoil
  • Y.S./PARK
  • WAHL
  • Peter Coppola
  • KASHO
  • COLOR WOW
  • Uans
  • DannyCo

…and let me tell you, I was quite impressed. Any question I had was answered on the spot. It was so refreshing to meet people that knew their stuff, that had an understanding of their product and were able to explain any question or misinterpretation of their products.

Did you know? Unite’s Doggy’Poo pet shampoo gives all their proceeds to local charities, for people and pets alike.

Y.S./PARK Combs are stain resistant AND heat resistant! Every comb is created with little holes along the ridge – these are meant as measuring tools for the stylist and for the client. You are able to show your client exactly how much hair will be trimmed or cut. PSSST…their parting comb is amazing!

Peter Coppola has revamped their line and their packaging. A clean, crisp scent accompanied by clean, crisp packaging. This line is a beauty, their products for smoothing are outstanding!

You all know that yours truly is a fan of The Wet Brush. The beauties at FRAMAR have created their own detangling brush. The colors are bright and cheery, the brush is very light to hold, the handle is a little slimmer and longer and the head of the brush is a little wider which means more bristles to detangle. It works.

RUEZEL offered all day cutting techniques and product how to’s. This brand is a MUST for any barber, or Salon that offers barbering. Created for the gents, from packaging to scent.

The Beauties at Revlon Professional offered an interactive booth that allowed you to swipe a screen to educate yourself on all or any of the products they offer – which product was best for your hair type or hair woe. The Beauties at the booth offered their own swag bag and I was fortunate to be given one. Filled with samples of styling products, treatments and color. DID YOU KNOW? – Revlon Professional owns and creates their own color. They are not under the umbrella of any other beauty company, one of the reasons their color stands out and stands on it’s own two feet.

Venus Beauty Supplies has their VIP event every year, in different cities throughout the year. This is an event that you want added to your calendar. Visit Venus Beauty Supplies on their website for details on all their upcoming events and promotions and for a list of their sales team to find out who is in your city.

http://www.venusbeauty.com

I have been a client of Venus Beauty Supplies, and have worked with their reps for over 12 years, and when you are a client of theirs, you receive the VIP treatment everyday.

 

 

 

 

 

 

Beauty, health and wellness, lifestyle, Sunday Confessions, That girl in the red coat

Sunday Confessions

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Those of you familiar with my blog know all too well that I am a firm believer in being yourself, believing in yourself and when wanting something, to go for it. While sitting at my favorite window sipping my morning coffee and watching the birds frolicking on the lawn under the bird feeder I realized I had something to confess.

Last week I told you about the Joico Fall Trend Show that I was fortunate to attend. What I didn’t tell you about was the evening before. Around 8 p.m. the evening before the show I wasn’t sure if I was going to go. I was worried that it was a mistake to go, that I didn’t belong there. All the other shows and gala’s I have attended, not only was I a blogger with 35 professional hair care lines under her belt, I was a manager of a Salon/retail shop. Now that I am no longer in a Salon environment on a daily basis, I was worried I had no place at a Hair Show’s table. Yes, I know it sounds ridiculous and yes, I know I am always saying the opinions of others do not matter, and yes, I know it is best to listen to the whispers of hope and goodness rather than the shouts of dismay… sometimes, we all have our weak moments and the darkness starts to set in.

I woke up last Monday morning with a nervous belly ache. I hadn’t slept well, due to my nervousness and my snoring bed companion. As I made my coffee, I told myself, “you are going.”. I made myself post pictures and Instagram stories of my preparations for the show in an attempt to change my perspective and give myself that little push to go for it. I did my makeup, I did my hair, I put on my new boots I bought for this day …they are fabulous by the way, I said goodbye to my hubby and my girl as they told me I looked beautiful and that “you got this!”, I got in my car, put the destination in my GPS and I was off. When I arrived, it was raining and my umbrella busted the moment I opened it. Everything in me wanted to use this as an excuse that the universe was trying to tell me I wasn’t supposed to be there, instead I chose to think, “Sara, you need a new umbrella.”. I rushed in, trying to keep my ‘do in tact and found my way to the hall. As I walked past the banners and the stylists I heard my name. As others were scrounging for their tickets to get through the door all you heard down the hallway was “Sara! Your ticket is waiting for you inside, just go on in!”. Some heads turned with the look of “Who’s that?” as I walked by. Once I got in, within minutes I was greeted with hugs from former colleagues and stylists. I even ran into stylists that I had done private consultations at their Salons. Everyone asking how I had been, what I am up to and all happy to hear my news and happy to see me. Stylists complimenting my hair and asking what color I used and what products I suggest. I was able to meet the fabulous stylists and people that I follow on Instagram and who follow me. I heard “Yay! You’re here!” many times that day. It was a good day. One I am grateful for on so many levels.

The point to today’s confession? No matter how scared you are, how nervous you might be, you have to take chances. You have to get off your ass and make your life happen. I know all too well how easy it is to listen to the self doubt voices shouting and how hard it can be to hear the whispers of self confidence. If you quiet your mind for even a few seconds, they are there and you will hear them. All we can control in this life is ourselves and our minds. That is the reason for my posts and stories that morning, I was giving myself a positive visual, I was making my mind believe the good of my experience. I was “faking it ’til I make it” if you will. Here I was thinking I wouldn’t fit in, that I would look foolish or look like a loser for showing up and all the while, it was exactly where I was supposed to be and was welcomed with open arms.

Be gentle with yourselves Beauties, we are all doing the best we can with what we’ve got at the moment. We all feel scared. We all worry we won’t fit in. Take chances. Believe in yourself. A change may be just around the next corner. Grab hold of that door, take a deep breath, open it and walk through. No matter what happens, you will know you did it, that you tried and that is a thing of beauty.

Beauty, Hair Care, That girl in the red coat

Fall for Joico

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On September 10th, yours truly had the pleasure of attending Joico Canada’s Fall Trend Show. As always, I was not disappointed. If you are not familiar with Joico, it is time to get on a first name basis with this brand. The brand, in my not so humble opinion is top notch. From their color line to their retail line to their education, Joico has all the bases covered.

This year’s Fall Trend Show exposed us to new coloring techniques, updated cutting techniques and my all time favorite, a focus on increasing retail sales and client retention, all in a relaxed yet exciting manner. Joico Canada’s Senior Education Sales Advisor Megan Nevins, a stylist herself was able to convey the importance of social media presence while giving step by step instruction on how to best utilize social media in the Salon. A segment was focused on the importance of retail in the Salon, and Megan reiterated my philosophy that if you are a stylist, you are a salesperson.

If you are a stylist…you are a sales person

Cutting techniques explained in layman’s terms as to not overwhelm new stylists. Color techniques shown, step by step, explaining how not to run into a problem and if a problem was to arise, how to correct it.

The platform artists April McDougald, Marc Galati and Chad Demchuk made the audience feel like we were having a one on one private lesson, they left us feeling like we could achieve all they had achieved and continue to achieve in their careers. Find them on Instagram to see their fabulous creations. Trust me, you won’t regret it.

Marc Galati -@marcgalatihair

April McDougald – @heartsoulhair_aprilmcdougald

Chad Demchuk – @chaddofficial

…the end result = FAB! color and cuts.

For Salon Owners and stylists who are craving something new, Salon support via education and/or retail support, it’s time to fall for Joico.

Beauty, Hair Care, health and wellness, That girl in the red coat

Monday Motivator

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Over the weekend I was going through the archives and came across some tales that may help your Monday be a little more bearable. The new school year is upon us and I remember all too well the stresses, the breakdowns, and the tantrums that go along with this yearly event. …not to mention our children’s behavior. Some of these Monday Motivator’s are to help you with your hair woes and also to remind you that in life, you are not alone.

 

Monday Motivators – Joico Flip Turn & Hair Shake

 

https://thatgirlintheredcoat.com/2013/10/27/what-does-this-do/    – this gem of a tale is the what’s what of styling products.

 

https://thatgirlintheredcoat.com/2012/07/21/kindness-101/   – this gem has been my most popular to date. Kindness. Plain and Simple.

https://thatgirlintheredcoat.com/2012/09/25/purge-the-vanity/  – Be your own Beautiful

 

Beauty comes from within my friends. …of course a good hair day doesn’t hurt.

 

 

 

 

 

 

Business, That girl in the red coat

The “Key” to sales

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There is a word that seems to invoke fear in many Salon owners and stylists alike. The word is retail. Now, before you hide under the covers, I am here to tell you to have no fear. Retail is your friend. Retailing product in your Salon increases profits, helps to ease the financial drain of your overhead and most importantly, keeps your clients hair in the beautiful state it was in at their last appointment and in tip top shape until they see you again. Saryna Key is a line that can do all of the above.

 

Yes, there are many oils in the market. It seems all brands have jumped on the oil bandwagon, so many Salons and stylists think “What’s the point of carrying this line when there are so many others out there?”, “I don’t know how to sell it.” or my all time favorite “Oh, my client’s won’t buy that.”. Well, I am here to help you understand why you should have Saryna Key as a brand in your Salon and how to sell it. Once you educate yourself, you can educate your client. Once a client understands the value of the product, most will not even blink at the cost. Plain and simple.

 

In my experience, many times we get caught up in the ingredients of a product, which I admit are important, to the stylist. The client…not so much. Our clients need to know how to use the product, how much, how often and in what order. So, I am here to tell you how I sold Saryna Key to our clients and our customers. You’re welcome.

Every woman I spoke to asked me the same question. “What’s the difference between all these oils?”. (This is where educating yourself about Saryna Key and its competitors comes in handy.). Before I would answer, I would ask them the following questions;

–          What is the issue you are having with your hair?

–          Have you colored your hair at home?

–          Are you currently using drug store or professional products on your hair?

–          Does your hair fall limp easily?

–          Do you battle with your curl and frizz?

Asking these questions allows you to diagnose your client’s hair situation and give her the proper product. Once the question(s) had been answered, this is how I introduced Saryna Key;

Saryna Key is as an oil that repairs and restores your hair. Saryna Key is one of the only lines that has created separate oils in separate lines for each hair types, unlike other lines that have only one oil, and as we know, not all hair types are the same. 

  SarynaKey Damage Repair Oil SarynaKey Curl Line - That Girl in the Red Coat SarynaKey ColorIMG_20150112_140505

Then I would introduce the value of Saryna Key;

 It offers a better price point for their products. For instance, their 500ml Shampoo is the same price as the competitor’s 250ml bottle of Shampoo. I would introduce them to the Saryna Key selection, starting with the Damage line, then moving on to the Volume line, the Color line and finally the Curl line. I would wait for them to say “What about those?” and then would introduce their Dandruff Shampoo and the Neutralizing Pigment Shampoo (or purple shampoo if you prefer).

Then I would have a 2-3 minute consultation on how and when to use the products. I would explain how many times per week or month the treatment should be used. I would show them in my hand the amount of oil that would be needed. I would show them in my hair, (or theirs if they preferred) how to apply the oil and distribute it properly throughout their hair. I would show them how to mist the shine spray – how far to hold it away from their hair for even shine distribution. For our curly haired Beauties I would explain the importance of proper product application and drying time to avoid frizz and unruly curls.

…and that’s it. It really is that simple. Once the value of the product was presented and the time was taken to explain not only how the product works, but how to work with the product, another bottle (or two) of Saryna Key left the shelf.

Beauty, Business, Hair Care, That girl in the red coat

VIP…Venus style

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When you think of Monday, you picture people trying to come up with an excuse to stay nestled under the covers, laying in their beds mourning the loss of their weekend, or trying to convince themselves their early morning sneeze is the beginning of the flu and they should call in sick to work. This past Monday, yours truly was up before the first chirp of the neighbourhood birds, raring to go. Why you ask? Well, I had somewhere to be. By 8 a.m. I was on the highway, headed to Niagara Falls to the Venus Beauty Supplies VIP Event, or #VENUSVIP16 for my social media peeps.

Held at the Sheraton On The Falls Avenue Resort ( a lovely venue for those looking for the right place for an event), Venus put on quite a show. The main stage was rockin’ with appearances from Schwarzkopf, Peter Coppola, COLORWOW, Revlon, Unite, Moroccanoil, Reuzel …just to name a few. New color applications and cutting techniques were showcased as well as new product launches. When you entered the adjoining room, you were met by brand managers from each line to answer any questions you may have or to point you in the right direction of which product was which, and which product would suit your client’s needs best. Everyone was very welcoming, enthusiastic and you could feel the pride that they had in their brands, and in themselves as representatives of their products. Here’s a little peek of what my Monday looked like;

  The newest addition to the Schwarzkopf family – FIBREPLEX! Their FIRST Bond Enforcing System to protect the hair from breakage during lightening, high lifting or coloring process.

The FAB! stylists representing Peter Coppola. PSSST…The Infusion AntiFrizz Cream is outstanding and can be used on the finest of strands to the thickest of tresses!

 The dapper Gents of FRAMAR. Some of the best hair coloring tools and accessories around….OH! I have to tell you, I can’t believe I haven’t already…KOLOR KILLER Wipes – you gotta get ’em. These babies remove any color that may have stained the skin in a flash! They smell great and are safe to use on sensitive skin. How do I know? Well, all other color removers leave me in a red, blotchy mess. The KOLOR KILLER Wipes do not have any effect on my skin, except the removal of a color stain. Get some for your Salon. Seriously, get them now.

 REUZEL. A Fabulous line created for Barber’s and the Gents in their chair. Their story is a great one, that I cannot do justice. Check them out at http://www.reuzelpomade.com

 Can you say SWAG!!!! Venus Beauty Supplies DELIVERED!

 The FAB! Patricia, my Venus Rep. and I. Calling her a rep. doesn’t do her justice. She is awesome.

Yes, today’s tale was short and sweet, like yours truly. I gotta go. As you can see from my FAB! SWAG bag, I got a lot of products to test and try, to let you all know what’s what! Stay tuned Beauties and thanks for the love!

 

 

 

Beauty, Business, Hair Care, That girl in the red coat, Women

A little retail therapy

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When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.

 

I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.

salon_mag_logo   A few articles by yours truly featured on http://www.salonmagazine.ca ;

http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html

http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html

http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html

 

Piidea Buyers Guide ….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;

If you are a stylist…you are a sales person

Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.

 

 

Beauty, Business, Hair Care, health and wellness, That girl in the red coat, Women

A Blonde’s best friend

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As we all know, yours truly is a natural platinum blonde…well, I was until the age of 3. Fast forward 36 years and VOILA!, blonde once more. Over the years, my stylist, my reps. and my family have heard my moans of disappointment when the my true hair color of dark brown takes over my latest ‘do and the brassy tones begin to reveal themselves. I had given into the fact that although my hair would be platinum for a week or so and I could use a purple shampoo until I started to sound like Barney himself, the brassy gold tones were inevitable….until now!

Let me introduce you to Schwarzkopf BC Excellium Spray – Beautifying Silver Spray!

Schwarzkopf BC Excellium Spray

The powers that be and the gems at Schwarzkopf have created the ULTIMATE spray for us lighter blonde to platinum Blonde beauties.

Although BC Excellium is a line created for the ladies and gents with 70% – 100% silver/white mature hair, it’s hidden secret is it’s FAB! effect for lighter blonde to Platinum blonde…like me! It’s exclusive formula with silver pigments neutralizes yellow tones, adds shine and UV protection.

I have been using it daily for over a month now and am quite pleased. No staining. No altering of my hair color…except the removal of brassy tones. The spray did not alter the tone of my magenta streaks, unlike other products I have tried. …and it smells wonderful. To use; apply to wet hair, everyday if you wish, before applying any styling products. Blow dry and style.

Yours truly and her platinum almost 3 weeks after my color appointment…

That Girl in the Red Coat BC Excellium Spray              That Girl in the Red Coat BC Excellium Spray

 

Safe to say, I am a happy girl!